Dorothy Rungeling in Sixth All Women's International Air Race, 1953

A newspaper clipping from The Globe and Mail, 15 May 1953, that reads: "In Florida Flight - Twenty-one planes are expected to participate in the Welland, Ont., to New Smyrna Beach, Fla., June 11. First definite Canadian entry is Mrs. Dorothy Rungeling of Fenwick, Ont. (right), who will be accompanied by Mrs. Beverly Belfry of St. Catharines (left)."

The Pelican - Official Line-Up of All Women's International Air Race

A listing of the pilots competing in the All Women's International Air Race, 1953.

Article - "Fonthill Woman Among 21 Pilots in Welland - Florida Air race", 1953

An article in The St. Catharines Standard that discusses the upcoming sixth all-women's international air race from Welland, Ontario to New Smyrna Beach, Florida. Mrs. Rungeling will be accompanied by Beverly Belfry of St. Catharines and wife of a Thompson Products executive. Thompson Products is also sponsoring Mrs. Rungeling's flight and a representative, Mr. Stauffer, of Thompson Products, states "It is encouraging to see the international air race grow as it has done...This year's list of 21 probable entries compares with eight in last year's race".

Results for 1953 Women's International Air Race

A result list for the 1953 All Women's International Air Race. The list has four columns: Name, Plane Flown, Hand mph. and Time made plus or minus - plus is less than hand minus more than hand. At the end of the result list of 17 pilots is a note that reads "Catherine Benner did not finish race".

Article - "Fenwick Housewife Wins National Air Show Race", 1953

The article discusses the 1953 Governor-General's Cup win for Mrs. Dorothy Rungeling at the National Air Show. There were nine other pilots competing in the race.

Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions

Brand harm crisis often result in negative consumer responses. This thesis addresses the buffering and amplifying theoretical perspectives of brand equity effects. We theorize that brand equity may interplay with the nature of brand-harm crisis in shaping consumer reactions. Results from focus group studies provide interesting insights into the amplifying and buffering effects. Moreover, research findings from two experiment studies show that brand equity amplifies consumer negative responses in a performance-related crisis but only when the crisis is extremely severe. When the crisis becomes less severe, the amplifying effect diminishes from outset. However, in a value-related crisis, the amplifying effect of brand equity is pervasive regardless of the level of crisis severity. The current thesis adds to the extant literature by demonstrating that brand equity can have very complex effects on consumer responses, which are contingent on the severity and domain of a crisis. Theoretical and managerial implications are discussed.

List tracing Details of Water Race to go through the Lands of Phelps, Clendinnan, Sanderson, Butler, and Chase

List (4 pages of printed material) tracing the details of the water race to go through the lands of Phelps, Clendinnan, Sanderson, Butler and Chase. This includes a copy of the following: the authority dated Dec. 22, 1829; a letter of encouragement dated Oct. 24, 1833; a transfer from Dittrick, Adams and others to the Welland Canal Company dated Dec. 6, 1834; a lease from the Welland Canal Co. to Adams and others dated Nov. 28, 1834 and the terms of the indenture dated May 24, 1847.