Letter to S.D. Woodruff which accompanied the payment on the John Schmidt loan signed by S.L. Conklin, assistant secretary of Jarvis-Conklin Mortgage Trust Company

Letter to S.D. Woodruff (1 page, typed) which accompanied the payment on the John Schmidt loan signed by S.L. Conklin, assistant secretary of Jarvis-Conklin Mortgage Trust Company, July 9, 1889.

Letter to S.D. Woodruff to please return coupons signed by the Jarvis-Conklin Mortgage Trust Co.,

Letter (1 page, typed) to S.D. Woodruff to please return coupons signed by the Jarvis-Conklin Mortgage Trust Co., Nov. 30, 1889.

Letter - Herbert Mills of Jarvis-Conklin Mortgage Trust Company to S.D. Woodruff

Letter (1 page, typed) to S.D. Woodruff which accompanied the Rothrock account papers. Signed by Herbert Mills, assistant treasurer of Jarvis-Conklin Mortgage Trust Company, Oct. 27, 1890.

Alleviating Negative Spillover of a Brand-Harm Crisis: Sensegiving vs. Sensehiding in a Competitor’s Denial Response Strategy

A brand-harm crisis not only affects the scandalized brand, but may also influence competing brands. Thus, marketers of competing brands need to develop response strategies for reducing negative spillover effects. This research takes a competitor’s perspective and introduces two types of response strategies used to convey a sense of denial: sensegiving and sensehiding. It also investigates how the effects of response strategies are contingent upon brand relatedness and individual thinking styles. The results from three experimental studies show that using a sensegiving strategy reduces negative spillover effects more than using a sensehiding strategy. Additionally, the studies suggest that the observed difference in the effects of response strategy tends to be greater when the level of brand relatedness is high than when it is low. However, individual thinking styles (holistic vs. analytic) seem to have little impact on consumers’ responses to the two denial strategies. This research contributes to the brand-harm crisis literature and provides novel insights into a competitor’s response to potential negative spillover effects.

Letter to W.D. Woodruff from Henry E. Ahern of United States Trust Company of New York

Letter to W.D. Woodruff from Henry E. Ahern of United States Trust Company of New York (1 page, printed) which was sent with a cheque for $2,106 in trust for his account. This is accompanied by an envelope addressed to the trust company, a balance sheet and a receipt, July 14, 1908.

Letter to W.D. Woodruff from Henry E. Ahern of United States Trust Company of New York

Letter to W.D. Woodruff from Henry E. Ahern of United States Trust Company of New York (1 page, printed) which was sent with a cheque for $560.63 in trust for his account. This is accompanied by an envelope addressed to Mr. Woodruff, a balance sheet and a receipt, Oct.10, 1908.

Letter to Mrs. Maria DeV. Haynes from Henry Ahern of the United States Trust Company of New York

Letter to Mrs. Maria DeV. Haynes from Henry Ahern of the United States Trust Company of New York (1 page, printed) stating that the funding of bonds has been paid, Jan. 4, 1909.

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York (1 page, printed) stating that the funding of bonds has been paid. This is accompanied by an envelope addressed to Mr. Woodruff, a balance sheet and a receipt, Jan. 4, 1909.

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York (1 page, printed) which was sent with a cheque for $2,925. This is accompanied by an envelope addressed to the trust company, a balance sheet and a receipt, Jan. 11, 1909.

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York (1 page, printed) which was sent with a cheque for $410.41. This is accompanied by an envelope addressed to the trust company, a balance sheet and a receipt, Jan. 21, 1909.

Receipt sent to Mr. Welland D. Woodruff from the United States Trust Company of New York

Receipt sent to Mr. Welland D. Woodruff from the United States Trust Company of New York, [this receipt is not accompanied by a letter, but belongs in this file with the other trust company items], Apr. 5, 1909.

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York

Letter to Mr. W. D. Woodruff from Henry Ahern of the United States Trust Company of New York (1 page, printed) which was sent with a cheque for $2223. This is accompanied by an envelope addressed to Mr. Woodruff, a balance sheet, Jul. 9, 1909.

Letter to Mr. W.D. Woodruff from Henry Ahern of the United States Trust Company of New York

Letter to Mr. W.D. Woodruff from Henry Ahern of the United States Trust Company of New York (1 page, printed) which was sent with a cheque for $433.38. This is accompanied by an envelope addressed to Mr. Woodruff, a balance sheet and 2 receipts, Apr. 6, 1910.

Letter to Mr. W.D. Woodruff from Henry Ahern of the United States Trust Company of New York

Letter to Mr. W.D. Woodruff from Henry Ahern of the United States Trust Company of New York (1 page, printed) which was sent with a cheque for $1,886.23. This is accompanied by an envelope addressed to Mr. Woodruff, an envelope addressed to the trust company, 3 pages of balance sheets and 4 receipts, July 11, 1910.

Letter to Mr. W.D. Woodruff from Henry Ahern of the United States Trust Company of New York

Letter to Mr. W.D. Woodruff from Henry Ahern of the United States Trust Company of New York (1 page, printed) which was sent with a cheque for $3,160.90. This is accompanied by an envelope addressed to Mr. Woodruff, and 3 pages of balance sheets, Jan. 6, 1911.