Advertisement (printed 1 page) advertising Charles Dwight, agent for The Western Bond Board of Kansas City

Advertisement (printed 1 page) advertising Charles Dwight, agent for The Western Bond Board of Kansas City, 1872, n.d.

Zephyr nylon zipper

Lightning Fastener ad featuring the Lightning Zephyr nylon zipper from the 1965 Women’s Wear campaign. See the 1965 Womens Wear campaign creative rationale for a rough draft of this advertisement.

Search engine advertising in web retailing : an efficiency analysis

This study examines the efficiency of search engine advertising strategies employed by firms. The research setting is the online retailing industry, which is characterized by extensive use of Web technologies and high competition for market share and profitability. For Internet retailers, search engines are increasingly serving as an information gateway for many decision-making tasks. In particular, Search engine advertising (SEA) has opened a new marketing channel for retailers to attract new customers and improve their performance. In addition to natural (organic) search marketing strategies, search engine advertisers compete for top advertisement slots provided by search brokers such as Google and Yahoo! through keyword auctions. The rationale being that greater visibility on a search engine during a keyword search will capture customers' interest in a business and its product or service offerings. Search engines account for most online activities today. Compared with the slow growth of traditional marketing channels, online search volumes continue to grow at a steady rate. According to the Search Engine Marketing Professional Organization, spending on search engine marketing by North American firms in 2008 was estimated at $13.5 billion. Despite the significant role SEA plays in Web retailing, scholarly research on the topic is limited. Prior studies in SEA have focused on search engine auction mechanism design. In contrast, research on the business value of SEA has been limited by the lack of empirical data on search advertising practices. Recent advances in search and retail technologies have created datarich environments that enable new research opportunities at the interface of marketing and information technology. This research uses extensive data from Web retailing and Google-based search advertising and evaluates Web retailers' use of resources, search advertising techniques, and other relevant factors that contribute to business performance across different metrics. The methods used include Data Envelopment Analysis (DEA), data mining, and multivariate statistics. This research contributes to empirical research by analyzing several Web retail firms in different industry sectors and product categories. One of the key findings is that the dynamics of sponsored search advertising vary between multi-channel and Web-only retailers. While the key performance metrics for multi-channel retailers include measures such as online sales, conversion rate (CR), c1ick-through-rate (CTR), and impressions, the key performance metrics for Web-only retailers focus on organic and sponsored ad ranks. These results provide a useful contribution to our organizational level understanding of search engine advertising strategies, both for multi-channel and Web-only retailers. These results also contribute to current knowledge in technology-driven marketing strategies and provide managers with a better understanding of sponsored search advertising and its impact on various performance metrics in Web retailing.

Boston Patriot Vol. 8 No. 13- October 24, 1812

A semi-weekly paper that began in 1809 and ceased in 1816. Its succeeding title was the Boston Patriot and Morning Advertiser. Publishers included: Everett and Munroe, 1809-Mar. 7, 1810; Isaac Munroe, Mar. 10, 1810-May 1, 1811; Munroe and French, May 4, 1811-1813; D.C. Ballard, 1814-1816. Editor: David Everett, Mar. 10, 1810-Oct. 23, 1811. Topics of interest include: Page 1: announcement of war against Great Britain and the reasons for the war; Page 2: announcement of nomination of war supporter Francis Carr for Congress; Statement of the Senate of Massachusetts in support of the war; 3 accounts of the American attack on Queenston; Page 3: report of the movement of war ships in and out of the port of Boston; news of naval movements by American and British ships; Page 4: advertisement of American and British muskets and swords for sale;

Notebook/Advertisements for Farming

A notebook with pages of advertisements and letters describing farming in Ontario and farm land available in Ontario. Also mentions arrangement for Settlers in Port Arthur. There is a section of blank pages (pp. 8-45). Pages 5-7 are lists of "Drill Scale Quarts" for Wheat, Oats and Pear.

Garden City Dye Works Moving Announcement

A moving advertisement for Garden City Dye Works, reads: We have removed from No. 70, St. Paul St. to No. 125 St. Paul St. Opp. the Grand Central Hotel, where we will be pleased to see our old and many new customers. Remember the place. In our new quarters we are better able to meet the requirements of the public in our line. We are up-to-date in all branches of Cleaning and Dying Ladies' and Gent's wearing apparel. Garden City Works, J.L. Wilbur. 125 St. Paul St. Phone 54. P.S. Also agents for Parisian Laundry Co.

Bissonette & Case, the Clothiers

A card advertising Bissonette & Case, the Clothiers in St. Catharines. The card reads: Buy your Men's clothing and Boy's clothing at Bissonette & Case. Over 2,000 men's suits $3.75 to $16.50. Over 2,500 boys suits, $2.75 to $10.50. Our children's clothing department separate and by itself. Over 3,000 children's suits. The grandest stock ever seen here. Suits $1.25 to $7.00. Bissonnette & Case, Cor. St. Paul Street and Helliwell Lane, St. Catharines, Ontario.

Business Card - Singer Sewing Machine Co.

Two business cards for Singer Sewing Machine Co. Incorporated located at 269 St. Paul Street, St. Catharines. One card has the name of a representative for the company, ? Cowan.

10th Anniversary - Niagara Advance

A 10th Anniversary advertisement in the Niagara Advance, 10 July 1985. The official 10 year anniversary is July 9th, 1985. There is a short message thanking residents and businesses in the area for their support. Wine tour hours are also listed.

Ann Eliza Hepburne Rooth fonds, 1837-1897

Ann Eliza Hepburne was born in Chippawa, Ontario, in 1821, to William Hepburne and Susan Shannon. In 1842, she married William Anthony Rooth in St. James Cathedral in Toronto. They continued to live in different parts of the Niagara region, including Drummondville, Welland and Port Colborne. William was the editor and proprietor of the Drummondville Reporter, as well as an accountant and insurance agent, and later worked for the Customs Service in Port Colborne. He died in 1878, and Eliza in 1899. Both are buried in Drummond Hill Cemetery in Niagara Falls, Ontario.

The Welland Tribune, October 7, 1898

The Welland Tribune. This contains an advertisement for James D. Tait Company, October 7, 1898.

The Daily Standard, January 2, 1900

The Daily Standard, St. Catharines, Ontario. This paper contains an advertisement for James D. Tait Company and H.K. Woodruff is listed under the article “The Voice of the People” as an elected member of the Water Commission and an alderman January 2, 1900.

The Evening Star, August 16, 1900

The Evening Star, St. Catharines, Ontario. This paper contains an advertisement for James D. Tait Company, August 16, 1900.

The Evening Star, January 7, 1902

The Evening Star, St. Catharines, Ontario. This paper contains an advertisement for James D. Tait Company, January 7, 1902.