21 resultados para Abstract brand attributes
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Abstract of estimates given to Andrew Mains for ditching on the main drain of marsh lands for 1855 and 1856. This is signed by S.D. Woodruff, May 1, 1857.
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Abstract of tenders received for the Welland Canal, Sept. 23, 1847.
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Abstract of quantity of excavation for lock no.12, July 4, 1854.
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A brand-harm crisis not only affects the scandalized brand, but may also influence competing brands. Thus, marketers of competing brands need to develop response strategies for reducing negative spillover effects. This research takes a competitor’s perspective and introduces two types of response strategies used to convey a sense of denial: sensegiving and sensehiding. It also investigates how the effects of response strategies are contingent upon brand relatedness and individual thinking styles. The results from three experimental studies show that using a sensegiving strategy reduces negative spillover effects more than using a sensehiding strategy. Additionally, the studies suggest that the observed difference in the effects of response strategy tends to be greater when the level of brand relatedness is high than when it is low. However, individual thinking styles (holistic vs. analytic) seem to have little impact on consumers’ responses to the two denial strategies. This research contributes to the brand-harm crisis literature and provides novel insights into a competitor’s response to potential negative spillover effects.
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List (1 page, handwritten) of Sarnia Branch for which no abstract of the title has been furnished. This was signed by H. [illegible] in 1839 and a note was added to this list on Nov. 15, 1859.
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Abstract (1 page, handwritten) of title of part of Lots no. 10 and 11 in the township of Grantham no. 8756, n.d.