A Utilização de Simuladores como Instrumento Pedagógico Estudo de Caso: ISCEE Cabo Verde

Os simuladores representam uma forma de transmissão e difusão do conhecimento, de um modo inovador face ao ensino tradicional das matérias. Esta forma de ensino pretende aplicar os métodos desde há muito utilizados nas ciências experimentais, em outras áreas do saber, onde a experiência laboratorial e o ensaio prático controlado não são possíveis. As ciências económicas e empresariais constituem, pela sua própria natureza, um ambiente propício à utilização de simuladores de ensino, dado que não é possível, ou ainda que eventualmente possível, não desejável, efetuar experiências em ambiente real para treino dos futuros profissionais. Este artigo foca-se na problemática da construção e utilização de simuladores para treino dos profissionais de gestão de empresas e relata um caso de estudo ocorrido no Instituto Superior de Ciências Económicas e Empresariais de Cabo Verde no ano letivo de 2013/2014. Abstract Simulators are an innovative way of knowledge transmission and dissemination when comparing to the traditional subject teaching. This form of education intends to apply the methods that have long been used in experimental sciences to other disciplinessuch as those where the controlled laboratory experiment or practical tests are not possible. The economic and business sciences are, by their very nature, conducive to the use of simulators in teaching, since it is not possible, or not desirable, to make experiments in a real life environment for training purposes. This article focuses on the issue of simulators construction and use whenapplied to the training of business management professionals, and reports a case study occurred at the Institute of Economics and Management of Cape Verde in academic year of 2013/2014.

Relatório Final – XY-TECH

Este relatório se enquadra na cadeira de Simulação – Jogos de Marketing, do curso de licenciatura em Marketing, Gestão Comercial e Empreendedorismo ministrado pelo Instituto Superior de Ciências Económicas e Empresariais em Cabo Verde. Se trata de um relatório final de tudo aquilo que foi desenvolvido com o uso do simulador do Marketplace6, onde foi aplicado todos os conhecimentos apreendidos até hoje no curso, através da simulação da gestão de uma empresa de microcomputadores, a XY-TECH. Apresenta a evolução financeira da empresa ao longo dos dois anos da sua actividade, as estratégias de marketing desenvolvidas para que fosse possível garantir a sua sustentabilidade no mercado, o seu desempenho ao longo dos tempos e sua visão para o futuro. A experiência do uso deste simulador permitiu saber concretamente aquilo que se passa dentro das empresas em termos de gestão e tomada de decisão, bem como o trabalho em equipa, onde se pode aplicar todos os conhecimentos adquiridos nas outras cadeiras do curso. Traz como resultados competências em saber fazer na prática e habilidade em saber trabalhar em grupo.This report falls under the Simulation Chair - Marketing Games, degree course in Marketing, Business Management and Entrepreneurship taught by the School of Economics and Management in Cape Verde. It is a final report of all that has been developed using the Marketplace6 simulator, where it was applied all the knowledge acquired to date on the course, through the simulation of running a microcomputer company, XY-TECH. Presents the financial performance of the company over the two years of its activity, marketing strategies developed to make it possible to ensure their sustainability in the market, its performance over time and its vision for the future. The experience of using this simulator allowed to know precisely what is happening inside the company in terms of management and decision making, as well as team work, where you can apply all the knowledge acquired in other ongoing chairs. Brings results as skills in knowing how to do in practice and ability to know how to work in groups.

Relatório Final Jogos-Simulação De Marketing – Power Computer

This school in the course of Marketing Business Management and specifically Entrepr This school in the course of Marketing Business Management and specifically Entrepreneurship in the discipline of Simulation - Games Marketing year was accordingly for the creation of a company in the computer business in business online simulator called Marketplace, in order to put into practice all the theoretical knowledge acquired during all previous semesters. This platform we were confronted with decisions in eight quarters corresponding 4 every year , in order to encourage learning in a practical way, a virtual and dynamic environment. Every quarter acareados with well organized tasks taking as a reference point defined strategies such as market research analysis, branding , store management after its creation , development of the policy of the 4Ps , identifying opportunities , monitoring of finances and invest heavily . All quarters were subjected decisions and are then given the results , such as: market performance , financial performance, investments in the future , the "health" of the company 's marketing efficiency then analyzed by our company , teaching and also by competition Balanced Scorecard ie , semi-annual and cumulative . For the start of activities it was awarded the 1st year a total of 2,000,000, corresponding to 500,000 out of 4 first quarter , and 5,000,000 in the fifth quarter in a total of 7,000,000 . The capital invested was used to buy market research, opening sales offices , create brands , contract sales force , advertise products created and perform activity R & D in order to make a profit and become self- sufficient to guarantee the payment of principal invested to headquarters ( Corporate Headquarters ) .