5 resultados para Market simulation
em Portal do Conhecimento - Ministerio do Ensino Superior Ciencia e Inovacao, Cape Verde
Resumo:
Many researchers have suggested simulation as a powerful tool to transpose the normal classroom into an authentic setting where language skills can be performed under more realistic conditions. This paper will outline the benefits of simulation in the classroom, provide additional topics to Third Cycle English Language National Syllabus to be discussed / simulated in the classroom and also provide two simulation lesson plans with samples for Capeverdean Third Cycle English Language Students.
Resumo:
Este relatório se enquadra na cadeira de Simulação – Jogos de Marketing, do curso de licenciatura em Marketing, Gestão Comercial e Empreendedorismo ministrado pelo Instituto Superior de Ciências Económicas e Empresariais em Cabo Verde. Se trata de um relatório final de tudo aquilo que foi desenvolvido com o uso do simulador do Marketplace6, onde foi aplicado todos os conhecimentos apreendidos até hoje no curso, através da simulação da gestão de uma empresa de microcomputadores, a XY-TECH. Apresenta a evolução financeira da empresa ao longo dos dois anos da sua actividade, as estratégias de marketing desenvolvidas para que fosse possível garantir a sua sustentabilidade no mercado, o seu desempenho ao longo dos tempos e sua visão para o futuro. A experiência do uso deste simulador permitiu saber concretamente aquilo que se passa dentro das empresas em termos de gestão e tomada de decisão, bem como o trabalho em equipa, onde se pode aplicar todos os conhecimentos adquiridos nas outras cadeiras do curso. Traz como resultados competências em saber fazer na prática e habilidade em saber trabalhar em grupo.This report falls under the Simulation Chair - Marketing Games, degree course in Marketing, Business Management and Entrepreneurship taught by the School of Economics and Management in Cape Verde. It is a final report of all that has been developed using the Marketplace6 simulator, where it was applied all the knowledge acquired to date on the course, through the simulation of running a microcomputer company, XY-TECH. Presents the financial performance of the company over the two years of its activity, marketing strategies developed to make it possible to ensure their sustainability in the market, its performance over time and its vision for the future. The experience of using this simulator allowed to know precisely what is happening inside the company in terms of management and decision making, as well as team work, where you can apply all the knowledge acquired in other ongoing chairs. Brings results as skills in knowing how to do in practice and ability to know how to work in groups.
Resumo:
Em contexto de simulação, utilizando a plataforma Marketplace, foram colocados oito grupos, simulando serem empresas, a trabalhar num ambiente virtual de mercado. Neste, teriam de actuar como empresas produtoras e comercializadoras de computadores, exercendo todas as actividades de uma empresa real. O objectivo era avaliar o desempenho de cada grupo/empresa, vencendo quem tivesse o melhor Balanced Scorecard acumulado. O presente relatório refere-se a uma dessas empresas, nomeadamente, a Digital Tech. Abstract As a simulation, using the Marketplace Platform, eight groups were placed as companies operating in a virtual market. They would act as companies that produce and sell computers employing all the roles of a real company. The goal was to evaluate each group/company, to determine the winner with the best Accumulated Balanced Scorecard. This report is about one of these companies, The Digital Tech
Resumo:
This school in the course of Marketing Business Management and specifically Entrepr This school in the course of Marketing Business Management and specifically Entrepreneurship in the discipline of Simulation - Games Marketing year was accordingly for the creation of a company in the computer business in business online simulator called Marketplace, in order to put into practice all the theoretical knowledge acquired during all previous semesters. This platform we were confronted with decisions in eight quarters corresponding 4 every year , in order to encourage learning in a practical way, a virtual and dynamic environment. Every quarter acareados with well organized tasks taking as a reference point defined strategies such as market research analysis, branding , store management after its creation , development of the policy of the 4Ps , identifying opportunities , monitoring of finances and invest heavily . All quarters were subjected decisions and are then given the results , such as: market performance , financial performance, investments in the future , the "health" of the company 's marketing efficiency then analyzed by our company , teaching and also by competition Balanced Scorecard ie , semi-annual and cumulative . For the start of activities it was awarded the 1st year a total of 2,000,000, corresponding to 500,000 out of 4 first quarter , and 5,000,000 in the fifth quarter in a total of 7,000,000 . The capital invested was used to buy market research, opening sales offices , create brands , contract sales force , advertise products created and perform activity R & D in order to make a profit and become self- sufficient to guarantee the payment of principal invested to headquarters ( Corporate Headquarters ) .