Training Finnish and English Speakers to Produce Non-native Vowels

The subject of this thesis was the acquisition of difficult non-native vowels by speakers of two different languages. In order to study the subject, a group of Finnish speakers and another group of American English speakers were recruited and they underwent a short listen-and-repeat training that included as stimuli the semisynthetically created pseudowords /ty:ti/ and /tʉ:ti/. The aim was to study the effect of the training method on the subjects as well as the possible influence of the speakers’ native language on the process of acquisition. The selection of the target vowels /y/ and /ʉ/ was made according to the Speech Learning Model and Perceptual Assimilation Model, both of which predict that second language speech sounds that share similar features with sounds of a person’s native language are most difficult for the person to learn. The vowel /ʉ/ is similar to Finnish vowels as well as to vowels of English, whereas /y/ exists in Finnish but not in English, although it is similar to other English vowels. Therefore, it can be hypothesized that /ʉ/ is a difficult vowel for both groups to learn and /y/ is difficult for English speakers. The effect of training was tested with a pretest-training-posttest protocol in which the stimuli were played alternately and the subjects’ task was to repeat the heard stimuli. The training method was thought to improve the production of non-native sounds by engaging different feedback mechanisms, such as auditory and somatosensory. These, according to Template Theory, modify the production of speech by altering the motor commands from the internal speech system or the feedforward signal which translates the motoric commands into articulatory movements. The subjects’ productions during the test phases were recorded and an acoustic analysis was performed in which the formant values of the target vowels were extracted. Statistical analyses showed a statistically significant difference between groups in the first formant, signaling a possible effect of native motor commands. Furthermore, a statistically significant difference between groups was observed in the standard deviation of the formants in the production of /y/, showing the uniformity of native production. The training had no observable effect, possibly due to the short nature of the training protocol.

Milloin natiivi korjaa ei-natiivin kielioppia keskustelussa?

Summary: When does a native speaker correct the grammar of a non-native speaker in conversation

Ulkomaalaiset vuokratyöntekijät Suomessa yrityksen näkökulma

Tutkimuksessa selvitetään, mitä yrityksen tulee ottaa huomioon ulkomaalaista vuokratyövoimaa käyttäessään. Suomea uhkaavan työvoimapulan ehkäisemiseksi tarvitsemme työperäistä maahanmuuttoa. Joillakin aloilla työvoimapulasta kärsitään jo nyt. Ulkomaalaisten osuus Suomen väestöstä on viime vuosina nopeasti kasvanut, mutta muualta tulleiden sopeuttamisessa on ollut puutteita. Vuokratyöntekijöiden määrä on noussut viimeisen viiden vuoden aikana, mutta olemme vielä jäljessä Euroopan keskitasosta. Yritykset eivät osaa vielä täysin hyödyntää monikulttuurista työvoimaa. Hyvä kielitaito ja Suomessa hankittu koulutus parantavat ulkomaalaistaustaisen henkilön työnsaantimahdollisuuksia. Vuokratyövoima tarjoaa käyttäjäyritykselle joustavan välineen tuotannon vaihteluihin. Lisäksi työvoiman vapaa liikkuvuus toteutuu Euroopan Unionin alueella varsin hyvin. Toisaalta globaali kilpailu ammattitaitoisista siirtotyöläisistä on kovaa.

THE ROLE OF CULTURAL AWARENESS IN BUILDING CHINESE HEALTH FOOD BRANDS Using Netnography in Searching Cultural Arguments to Be Used for Marketing Health Foods in China

Despite the complexity of the Chinese culture consumer product businesses should apply them in building brands for Chinese markets. There are reasons to believe that cultural values and attitudes affect the buying behavior of Chinese consumers. Companies that wish to create brands in China should therefore be aware of the prevailing cultural values and consumer attitudes. This thesis will examine which values and attitudes mostly affect Chinese consumers of health food products. The study will be done by conducting a netnography. Because netnography is actually a collection methods rather than a single method, other auxiliary methods will also be applied. These methods are emotion, language and sentiment analysis (ELS analysis). Emotion analysis will be conducted because cultural values are mostly built on emotional basis. Sentiment analysis will assist in recognizing the key factors that help to locate values and attitudes. Because the netnography will be conducted in Chinese web forums by a non-native researcher, linguistic aspects should also be analyzed in parallel with emotions and sentiment analysis. The study shows that the Chinese consumers of health food products put much importance on functional, analytical and collectivistic attitudes as well as social and psychological values. Of all the twelve cultural values defined, the role of family rose above all. Also perseverance, frugality, guanxi and harmony were highly presented. The attitudes were found by recognizing certain attitude factors. Of all the factors, health foods’ functional benefits and aesthetic content together with consumers’ value consciousness surpassed other factors. Besides these results that can be applied by foreign health food companies willing to enter Chinese consumer markets, also academia can benefit this new approach for conducting ethnographies online.