Viikon albumi -haastattelu osana YleX-kanavan ohjelmatarjontaa

Nuorille suunnatut lähetysvirtaradioasemat käyvät Suomessa koko ajan tiukempaa taistelua kuuntelijoidensa huomiosta. Kuuntelijalukuja tarkastellaan miltei viikoittain ja kuuntelijoille tarjottavaa tuotetta pyritään kilpailun koventuessa koko ajan kehittämään. Yleisradiossa tapahtui viimeksi kanavauudistus vuonna 2003, jonka seurauksena Radiomafia -kanava sai uuden nimen YleX. Uudistuksessa radiokanavan kohdeyleisö tarkennettiin uudelleen ja kanavalla siirryttiin soittolistapohjaiseen radion tekemiseen, jossa kanavan musiikkia soitetaan etukäteen laaditulta soittolistalta. Kanavauudistusta kritisoitiin mediassa ja arkipuheessa, vaikka YleX -kanavan viikkokuulijamäärät lähtivät nousuun. Vieläkin YleX:n musiikkitarjontaa arvostellaan yksipuoliseksi ja samalla myös kanavan ohjelmat ovat joutuneet kritiikin kohteeksi. Opinnäytetyöni käsittelee viihdeartistihaastattelun tekemistä YleX-radiokanavalla. Työssäni YleX-kanavalla olen tehnyt viikoittaista viihdeartistihaastattelua, joka tunnetaan nimellä Viikon Albumi -haastattelu. Tämä haastattelu on osa arkipäiväistä YleX Tänään-ohjelmaa, missä sitä lähetetään maanantaisin kello 11.10. Omia haastatteluja reflektoimalla selvitin haastattelijan näkökulmasta, minkälaisin menetelmin nykyaikaisessa nopeatempoisessa lähetysvirtaradiossa syntyy mielenkiintoinen ja syvällinen viihdeartisti-haastattelu. Kuinka lähelle laadukkaan viihdehaastattelun tavoitteita on mahdollista päästä 15 minuutin Viikon Albumi -haastattelun aikana? Työssäni keskityn etenkin YleX:n haastatteluiden viihteelliseen luonteeseen ja nimenomaan viihdeartistin haastattelemiseen, jota on alan kirjallisuudessa käsitelty melko vähän. Viihdyttävän ja hauskan viihdeartistihaastattelun tekeminen on vaikea haastattelumuoto, jonka tekemistä pyrin valottamaan omien töideni avulla. Toivon, että työstäni on jatkossa hyötyä myös muille samankaltaisissa haastattelutilanteissa.

Comment

Vastine Juha Janhusen artikkeliin On the paradigms of comparative Uralic studies // FUF 2001, Vol. 56: 29-41

Mitä on feministinen mediatutkimus

Kirjallisuusarvostelu

Use of preclinical and early clinical data for dose selection of a selective estrogen receptor modulator toremifene in treatment of breast cancer

In development of human medicines, it is important to predict early and accurately enough the disease and patient population to be treated as well as the effective and safe dose range of the studied medicine. This is pursued by using preclinical research models, clinical pharmacology and early clinical studies with small sample sizes. When successful, this enables effective development of medicines and reduces unnecessary exposure of healthy subjects and patients to ineffectice or harmfull doses of experimental compounds. Toremifene is a selective estrogen receptor modulator (SERM) used for treatment of breast cancer. Its development was initiated in 1980s when selection of treatment indications and doses were based on research in cell and animal models and on noncomparative clinical studies including small number of patients. Since the early development phase, the treatment indication, the patient population and the dose range were confirmed in large comparative clinical studies in patients. Based on the currently available large and long term clinical study data the aim of this study was to investigate how the early phase studies were able to predict the treatment indication, patient population and the dose range of the SERM. As a conclusion and based on the estrogen receptor mediated mechanism of action early studies were able to predict the treatment indication, target patient population and a dose range to be studied in confirmatory clinical studies. However, comparative clinical studies are needed to optimize dose selection of the SERM in treatment of breast cancer.

This Is a Gorgeous-looking Movie”: Multimodal Interplay between Commentary and Subject Materials in Movie Review Entertainment

The present thesis is a study of movie review entertainment (MRE) which is a contemporary Internet-based genre of texts. MRE are movie reviews in video form which are published online, usually as episodes of an MRE web show. Characteristic to MRE is combining humor and honest opinions in varying degrees as well as the use of subject materials, i.e. clips of the movies, as a part of the review. The study approached MRE from a linguistic perspective aiming to discover 1) whether MRE is primarily text- or image-based and what the primary functions of the modes are, 2) how a reviewer linguistically combines subject footage to her/his commentary?, 3) whether there is any internal variation in MRE regarding the aforementioned questions, and 4) how suitable the selected models and theories are in the analysis of this type of contemporary multimodal data. To answer the aforementioned questions, the multimodal system of image—text relations by Martinec and Salway (2005) in combination with categories of cohesion by Halliday and Hasan (1976) were applied to four full MRE videos which were transcribed in their entirety for the study. The primary data represent varying types of MRE: a current movie review, an analytic essay, a riff review, and a humorous essay. The results demonstrated that image vs. text prioritization can vary between reviews and also within a review. The current movie review and the two essays were primarily commentary-focused whereas the riff review was significantly more dependent on the use of imagery as the clips are a major source of humor which is a prominent value in that type of a review. In addition to humor, clips are used to exemplify the commentary. A reviewer also relates new information to the imagery as well as uses two modes to present the information in a review. Linguistically, the most frequent case was that the reviewer names participants and processes lexically in the commentary. Grammatical relations (reference items such as pronouns and adverbs and conjunctive items in the riff review) were also encountered. There was internal variation to a considerable degree. The methods chosen were deemed appropriate to answer the research questions. Further study could go beyond linguistics to include, for instance, genre and media studies.

The multicultural moment : the history of the idea and politics of multiculturalism in Sweden in comparative, transnational and biographical context, 1964–1975

The emergence of the idea of multiculturalism in Swedish public discourse and social science in the latter half of the 1960s and introduction of official multiculturalism in 1975 constituted a major intellectual and political shift in the post-war history of Sweden. The ambition of the 1975 immigrant and minority policy to enable the preservation of ethno-cultural minorities and to create a positive attitude towards the new multicultural society among the majority population was also incorporated into Swedish cultural, educational and media policies. The rejection of assimilationism and the new commitment to ethno-cultural diversity, the multicultural moment, has earned Sweden a place on the list of the early adopters of official multiculturalism, together with Canada and Australia. This compilation thesis examines the origins and early post-war history of the idea of multiculturalism as well as the interplay between idea and politics in the shift from a public ideal of homogeneity to an ideal of multiculturalism in Sweden. It does so from a range of conceptual, comparative, transnational, and biographical perspectives. The thesis consists of an introduction (Part I) and four previously published studies (Part II). The primary research result of the thesis concerns the agency involved in the break-through and formal establishment of the idea of multiculturalism in Sweden. Actors such as ethnic activists, experts and officials were instrumental in the introduction and establishment of multiculturalism in Sweden, as they also had been in Canada and in Australia. These actors have, however, not previously been recognized and analysed as significant idea-makers and political agents in the case of Sweden. The intertwined connections between activists, social scientists, linguists, and officials facilitated the transfer of the idea of multiculturalism from a publically contested idea to public policy via the way of The Swedish Trade Union Confederation, academia and the Royal Commission of Immigration. The thesis furthermore shows that the political success of the idea of multiculturalism, such as it was within the limits of the universalist social democratic welfare state, was dependent on whom the claims-makers were, the status and positions they held, and the way the idea of multiculturalism was conceptualised and used. It was also dependent on the migratory context of labour immigration in the 1960s and 1970s and on whose behalf the advocates of multiculturalism made their claims. The majority of the labour immigrants were Finnish citizens from the former eastern half of the kingdom of Sweden who were net contributors to the Swedish welfare state. This facilitated the recognition of their ethno-cultural difference, and, following the logic of universalism, the ethno-cultural difference of other minority groups in Sweden. The historical significance of the multicultural moment is still evident in the contemporary immigration and integration policies of Sweden. The affirmation of diversity continues to set Sweden apart from the rest of Europe, now more so than in the 1970s, even though the migratory context has changed radically in the last 40 years.