Customer involvement in lean startup principles: case of game development studio

The objective of this thesis is to better understand customer’s role in lean startup methodology. The aim is to find out how customers are involved in lean startup methodology implantation and increase the likelihood of new venture survival. This study emphasizes the usage of customers in shaping of new product development processes within companies, through iteration and constant communication. This communication facilitates the development of features that are requested by the customers and enhances the prospects of the new venture. The empirical part of the study is a single qualitative case study that uses action research to implement the lean startup methodology into a pre-revenue venture and examines its customer involvement processes. The studied case company is Karaoke d.o.o., developing a game called kParty. The study used the theory discussed in the literature review: customer involvement (in the survey and interviews conducted for the lean startup methodology), lean principles (through the implementation of lean startup methodology) and lean startup methodology, which are the central building parts of this thesis as a whole. The thesis contributes to the understanding of customer involvement in lean startup methodology, while giving practical implications of customer orientation and product market fitting.

National Myths and Heroes: a Case of Vytautas the Great in Lithuania

The main focus of the thesis concentrates on nationalism and how it is expressed through national myth and a hero. As a case study for Lithuania the cult of Vytautas the Great is used. Theses present how the myth of Vytautas the Great was created and why particularly the Grand duke became a national symbol. It also examines how main nationalism theories are reflected in this case. The main purpose of the thesis is to find out how this myth matches the needs of the current Lithuanian society – the last year schoolchildren (eighteen – nineteen years old) in particular. The main method used in the empirical part of the thesis is qualitative analysis: primary source material was gathered by using semi – structured interviews and the results were analyzed by employing thematic analysis. The theoretical part of the study presents the core nationalism and ethnic identity theories and describes the concepts of national myth and hero as well as their connection and influence for the society and Lithuanians precisely. In this study nationalism is understood as a phenomenon that holds a nation together and is reflected via certain national symbols such as national myths and heroes by forming a national identity the meaning of which is different for each generation. The analysis of the results in this study has showed that the idea of Vytautas the Great as a national hero – symbol, created in the interwar Lithuanian society has lost its significance for the current schoolchildren and has been replaced by other images. However, at the same time the Grand duke is still perceived as an embodiment of the main national Lithuanian virtues.