Stock Market reaction to the CSR announcements of American fast food companies

The purpose of this study is to examine whether Corporate Social Responsibility (CSR) announcements of the three biggest American fast food companies (McDonald’s, YUM! Brands and Wendy’s) have any effect on their stock returns as well as on the returns of the industry index (Dow Jones Restaurants and Bars). The time period under consideration starts on 1st of May 2001 and ends on 17th of October 2013. The stock market reaction is tested with an event study utilizing CAPM. The research employs the daily stock returns of the companies, the index and the benchmarks (NASDAQ and NYSE). The test of combined announcements did not reveal any significant effect on the index and McDonald’s. However the stock returns of Wendy’s and YUM! Brands reacted negatively. Moreover, the company level analyses showed that to their own CSR releases McDonald’s stock returns respond positively, YUM! Brands reacts negatively and Wendy’s does not have any reaction. Plus, it was found that the competitors of the announcing company tend to react negatively to all the events. Furthermore, the division of the events into sustainability categories showed statistically significant negative reaction from the Index, McDonald’s and YUM! Brands towards social announcements. At the same time only the index was positively affected by to the economic and environmental CSR news releases.

Using ICT Energy consumption for monitoring ICT architecture

Energy efficient policies are being applied to network protocols, devices and classical network management systems. Researchers have already studied in depth each of those fields, including for instance a long monitoring processes of various number of individual ICT equipment from where power models are constructed. With the development of smart meters and emerging protocols such as SNMP and NETCONF, currently there is an open field to couple the power models, translated to the expected behavior, with the realtime energy measurements. The goal is to derive a comparison on the power data between both of the processes in the direction of detection for possible deviations on the expected results. The logical assumption is that a fault in the usage of a particular device will not only increase its own energy usage, but also may cause additional consumption on the other devices part of the network. A platform is developed to monitor and analyze the retrieved power data of a simulated enterprise ICT infrastructure. Moreover, smart algorithms are developed which are aware of the different states that are occurring on each device during their typical use phase, as well as to detect and isolate possible anomalies. The produced results are obtained and validated with the use of Cisco switches and routers, Dell Precision stations and Raritan PDU as part of the monitored infrastructure.