Anita Roddick - Naisyrittäjän tarinoita eettisestä liiketoiminnasta

Tutkimuksen tarkoituksena oli tarkastella The Body Shopin perustajan Anita Roddickin kahden elämäkertateoksen tarinoita ja tutkia, mitä hän kertoo tarinoissaan naisyrittäjyydestä ja yrityksensä eettisestä liiketoiminnasta. Tarinoita analysoitiin ja verrattiin muuhun tutkimustietoon aiheista. Tutkimus oli luonteeltaan kvalitatiivinen ja tutkimuksen metodologiana käytettiin narratiivis-elämäkerrallista tutkimusotetta. Roddickin tarinat yrittäjyydestä ja liiketoiminnan eettisyydestä myötäilivät pääasiallisesti valitsevaa tutkimustietoa. Eroksi löydettiin kuitenkin naisyrittäjälle poikkeuksellinen rohkeus ja halukasvattaa yrityksen liiketoimintaa sen perustamishetkestä lähtien. Erona voidaan pitää myös seikkaa, ettei Roddick korosta tarinoissaan perhettä. Yrityksen yhteiskunnallisissa vas-tuissa The Body Shop on tarinoiden mukaan ollut aina esimerkillinen suunnannäyttäjä ja edelläkävijä.

A Diagnostic view of the Genetics of CASADIL

Cerebral autosomal dominant arteriopathy with subcortical infarcts and leukoencephalopathy (CADASIL, OMIM #125310) is an inherited vascular disease. The main symptoms include migraineous headache, recurrent strokes and progressive cognitive impairment. CADASIL is caused by mutations in the NOTCH3 gene which result in degeneration of vascular smooth muscle cells, arteriolar stenosis and impaired cerebral blood flow. The aims of this study were assessment of the genetic background of Finnish and Swedish CADASIL patients, analysis of genetic and environmental factors that may influence the phenotype, and identification of the optimal diagnostic strategy. The majority of Finnish CADASIL patients carry the p.Arg133Cys mutation. Haplotype analysis of 18 families revealed a region of linkage disequilibrium around the NOTCH3 locus, which is evidence for a founder effect and a common ancestral mutation. Despite the same mutational background, the clinical course of CADASIL is highly variable between and even within families. The association of several genetic factors with the phenotypic variation was investigated in 120 CADASIL patients. Apolipoprotein E allele 4 was associated with earlier occurrence of strokes, especially in younger patients. Study of a pair of monozygotic twins with CADASIL revealed environmental factors which may influence the phenotype, i.e. smoking, statin medication and physical activity. Knowledge of these factors is useful, since life-style choices may influence the disease progression. The clinical CADASIL diagnosis can be confirmed by detection of either the NOTCH3 mutation or granular osmiophilic material by electron microscopy in skin biopsy, although the sensitivity estimates have been contradictory. Comparison of these two methods in a group of 131 diagnostic cases from Finland, Sweden and France demonstrated that both methods are highly sensitive and reliable.

Luottamuksen rooli sidosryhmäyhteistyössä - Case: uuden teollisen yrityksen perustaminen

This study examines the role of trust in collaboration between stakeholders when establishing a new industrial company in Finland. Small and medium size company has been established about four years ago and nowadays it employs some tens of employees. Company is handled in this study as anonymous. Growth of the company has been fast, which means that stakeholder collaborations have been successful. The aim of the study is to examine what is the relation between trust and risk while establishing a new company. Secondly, the study examines what are the key expectations of the trust of new company. Third aim of this study is to examine how founders could build up trust among stakeholders The theoretical part of this qualitative research was done by using the theme interviews. The empirical material consisted of theme interviews of 8 persons, who are representing stakeholders of the new industrial company. The results of this study suggest that, when establishing an industrial company with aggressive growth plan, process is vulnerable and trust is having an important role. Stakeholders made some risk studies comparing to trust. Stakeholders were dependent of each others. Founder team consisted of trusted persons, which helped to have success in establishment process. Members of founder team have created all the elements of trust: honest, technical competence and attitude & behavior.