Network effects: Scale development and implications for new product performance

More and more innovations currently being commercialized exhibit network effects, in other words, the value of using the product increases as more and more people use the same or compatible products. Although this phenomenon has been the subject of much theoretical debate in economics, marketing researchers have been slow to respond to the growing importance of network effects in new product success. Despite an increase in interest in recent years, there is no comprehensive view on the phenomenon and, therefore, there is currently incomplete understanding of the dimensions it incorporates. Furthermore, there is wide dispersion in operationalization, in other words, the measurement of network effects, and currently available approaches have various shortcomings that limit their applicability, especially in marketing research. Consequently, little is known today about how these products fare on the marketplace and how they should be introduced in order to maximize their chances of success. Hence, the motivation for this study was driven by the need to increase our knowledge and understanding of the nature of network effects as a phenomenon, and of their role in the commercial success of new products. This thesis consists of two parts. The first part comprises a theoretical overview of the relevant literature, and presents the conclusions of the entire study. The second part comprises five complementary, empirical research publications. Quantitative research methods and two sets of quantitative data are utilized. The results of the study suggest that there is a need to update both the conceptualization and the operationalization of the phenomenon of network effects. Furthermore, there is a need for an augmented view on customers’ perceived value in the context of network effects, given that the nature of value composition has major implications for the viability of such products in the marketplace. The role of network effects in new product performance is not as straightforward as suggested in the existing theoretical literature. The overwhelming result of this study is that network effects do not directly influence product success, but rather enhance or suppress the influence of product introduction strategies. The major contribution of this study is in conceptualizing the phenomenon of network effects more comprehensively than has been attempted thus far. The study gives an augmented view of the nature of customer value in network markets, which helps in explaining why some products thrive on these markets whereas others never catch on. Second, the study discusses shortcomings in prior literature in the way it has operationalized network effects, suggesting that these limitations can be overcome in the research design. Third, the study provides some much-needed empirical evidence on how network effects, product introduction strategies, and new product performance are associated. In general terms, this thesis adds to our knowledge of how firms can successfully leverage network effects in product commercialization in order to improve market performance.

Clinical Learning Environment and Supervision. Development and Validation of the CLES Evaluation Scale

The purpose of the study is: (1) to describe how nursing students' experienced their clinical learning environment and the supervision given by staff nurses working in hospital settings; and (2) to develop and test an evaluation scale of Clinical Learning Environment and Supervision (CLES). The study has been carried out in different phases. The pilot study (n=163) explored the association between the characteristics of a ward and its evaluation as a learning environment by students. The second version of research instrument (which was developed by the results of this pilot study) were tested by an expert panel (n=9 nurse teachers) and test-retest group formed by student nurses (n=38). After this evaluative phase, the CLES was formed as the basic research instrument for this study and it was tested with the Finnish main sample (n=416). In this phase, a concurrent validity instrument (Dunn & Burnett 1995) was used to confirm the validation process of CLES. The international comparative study was made by comparing the Finnish main sample with a British sample (n=142). The international comparative study was necessary for two reasons. In the instrument developing process, there is a need to test the new instrument in some other nursing culture. Other reason for comparative international study is the reflecting the impact of open employment markets in the European Union (EU) on the need to evaluate and to integrate EU health care educational systems. The results showed that the individualised supervision system is the most used supervision model and the supervisory relationship with personal mentor is the most meaningful single element of supervision evaluated by nursing students. The ward atmosphere and the management style of ward manager are the most important environmental factors of the clinical ward. The study integrates two theoretical elements - learning environment and supervision - in developing a preliminary theoretical model. The comparative international study showed that, Finnish students were more satisfied and evaluated their clinical placements and supervision with higher scores than students in the United Kingdom (UK). The difference between groups was statistical highly significant (p= 0.000). In the UK, clinical placements were longer but students met their nurse teachers less frequently than students in Finland. Arrangements for supervision were similar. This research process has produced the evaluation scale (CLES), which can be used in research and quality assessments of clinical learning environment and supervision in Finland and in the UK. CLES consists of 27 items and it is sub-divided into five sub-dimensions. Cronbach's alpha coefficient varied from high 0.94 to marginal 0.73. CLES is a compact evaluation scale and user-friendliness makes it suitable for continuing evaluation.

Keskoslasten motorinen kehitys : Alberta Infant Motor Scale (AIMS) -testistöllä arvioituna

Opinnäytetyön tarkoituksena oli kuvata alle 1 500 gramman painoisena syntyneiden keskoslasten motorista kehitystä kolmen, kuuden ja kahdentoista kuukauden korjatussa iässä, sekä tuoda esille mahdollisia motorisen kehityksen yhteisiä piirteitä Alberta Infant Motor Scale (AIMS) -testistöllä arvioituna. Työ toteutettiin yhteistyössä Lasten ja nuorten sairauksien toimialan fysioterapian yksikön kanssa, jossa keskoslasten motorisen kehityksen arviointi AIMS-testistöllä oli toteutettu vuosina 2005 - 2006. Idea opinnäytetyöhön syntyi yhteisten keskusteluiden pohjalta fysioterapeuttien kanssa. Opinnäytetyön tavoitteena oli analysoida ja koota yhteenveto Lasten ja nuorten sairauksien toimialalle heidän tutkimastaan aineistosta. Työ oli luonteeltaan kuvaileva kvantitatiivinen tutkimus valmiiksi saadun aineiston pohjalta. Aineisto koostui yhteensä 109 keskoslapsen AIMS-testistön arviointilomakkeista. Keskoslapsista 54 oli kolmen kuukauden, 42 kuuden kuukauden ja 13 kahdentoista kuukauden korjatussa iässä. Tulokset analysoitiin käyttämällä SPSS 13.0 Windows Release-tilasto-ohjelmaa ja tulokset esitettiin taulukoiden ja kuvioiden avulla. Tiedonkeruumenetelminä käytimme kirjallisuuden lisäksi uusimpia tutkimusartikkeleita sekä asiantuntijahaastattelua. Kolmen kuukauden ikäisistä keskoslapsista 51 sijoittui AIMS-testistön motorista kehitystä kuvaaville käyrille. Kolme lasta jäi käyrien alapuolelle. Kuuden kuukauden ikäisten keskoslasten kokonaispistemäärissä oli enemmän hajontaa. 15 lasta jäi AIMS-testistön motorista kehitystä kuvaavien käyrien alapuolelle. Kahdentoista kuukauden ikäisistä lapsista yhdeksän sijoittui motorista kehitystä kuvaaville käyrille ja neljä lasta jäi käyrien alapuolelle. Yhteisenä piirteenä kaikilta kolmen kuukauden ikäisiltä ja 14 kuuden kuukauden ikäiseltä lapselta puuttui taito tukeutua yläraajoihin istuma-asennossa (Sitting With Propped Arms). Tutkimustulosten perusteella kolmen kuukauden ikäisten keskoslasten motorinen kehitys oli valtaosalla (51/54) ikätasoista. Kuuden ja kahdentoista kuukauden ikäisten keskoslasten motorisessa kehityksessä yksilölliset erot olivat suurempia. Tutkimusjoukkomme keskoslapsista motorinen kehitys oli ikätasoa heikompaa 22 keskoslapsella. Lasten ja nuorten sairauksien toimiala saa käyttöönsä työmme tulokset, joita voidaan hyödyntää keskoslasten motorisen kehityksen seurannassa sekä fysioterapian kehittämisessä. Työmme lisää AIMS-testistön tunnettavuutta ja siitä on myös laajemmin hyötyä lasten parissa työskenteleville fysioterapeuteille.

Modelling of vegetative filter strips in catchment scale erosin control

Selostus: Valuma-aluetason mallisovellus suojakaistojen käytöstä eroosion torjunnassa

Objectives and motivations of small-scale forest owners : theoretical modelling and qualitative assessment

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Testing a large-scale forestry scenario model by means of successive inventories on a forest property

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Small-scale non-industrial private forest ownership in the United States : rationale and implications for forest management

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