“I haven’t had that much fun since labour.” Subtitling sarco-ironic remarks in Gilmore Girls

The purpose of this study is to explore how the potential cues of spoken sarcasm and irony are transferred into written Finnish subtitles in the American television series Gilmore Girls. The aim is to discover how the use of cuing differs between the English source text and the Finnish target text. The research is conducted through qualitative and quantitative analysis and comparison between the two languages. Three (3) episodes from Gilmore Girls are analysed using the Finnish DVD subtitles and the episodes’ English unofficial transcripts. The sarco-ironic remarks and their translations are identified, and their individual sarco-ironic cues are categorised. The number of cues, the number of cues in each category and the number of cue shifts are compared quantitatively in order to find whether the translator uses less or different cues than the writer of the original source text. The qualitative analysis focuses on the cue types used in both texts. The results confirmed the hypothesis of sarcasm and irony being relatively straightforward linguistic phenomena to translate, and the hypothesis of the category of words of reinforcement/trivialising being the most used in conveying sarcasm and irony. However, the study also showed that even though some cues were cut in the translation process, the sarco-ironic meaning was rarely omitted entirely from the translation. The findings also showed that the number of cue shifts was surprisingly low. From these results we can deduce that at least in the context of DVD subtitles, sarcasm and irony can be conveyed also in writing, and even though some cues were omitted or shifted, sarcasm and irony were still detectable in the Finnish subtitles. The language used in DVD translations uses less cues of sarcasm and irony and it could thus be considered less versatile than the original source language.

Stock Market reaction to the CSR announcements of American fast food companies

The purpose of this study is to examine whether Corporate Social Responsibility (CSR) announcements of the three biggest American fast food companies (McDonald’s, YUM! Brands and Wendy’s) have any effect on their stock returns as well as on the returns of the industry index (Dow Jones Restaurants and Bars). The time period under consideration starts on 1st of May 2001 and ends on 17th of October 2013. The stock market reaction is tested with an event study utilizing CAPM. The research employs the daily stock returns of the companies, the index and the benchmarks (NASDAQ and NYSE). The test of combined announcements did not reveal any significant effect on the index and McDonald’s. However the stock returns of Wendy’s and YUM! Brands reacted negatively. Moreover, the company level analyses showed that to their own CSR releases McDonald’s stock returns respond positively, YUM! Brands reacts negatively and Wendy’s does not have any reaction. Plus, it was found that the competitors of the announcing company tend to react negatively to all the events. Furthermore, the division of the events into sustainability categories showed statistically significant negative reaction from the Index, McDonald’s and YUM! Brands towards social announcements. At the same time only the index was positively affected by to the economic and environmental CSR news releases.

Quest/ion of Identities in African American Feminist Postmodern Drama: A Study of Selected Plays by Suzan-Lori Parks

Innovative and unconventional, Pulitzer Prize-winning playwright Suzan-Lori Parks belongs to the continuum of African American playwrights who have contributed to the quest/ion – the quest for and question – of identities for African Americans. Her plays are sites in which the quest/ion of identities for African Americans is pursued, raised and enacted. She makes use of both page and stage to emphasize the exigency of reshaping African Americans’ identities through questioning the dominant ideologies and metanarratives, delegitimizing some of the prevailing stereotypes imposed on them, drawing out the complicity of the media in perpetuating racism, evoking slavery, lynching and their aftereffects, rehistoricizing African American history, catalyzing reflections on the various intersections of sex, race, class and gender orientations, and proffering alternative perspectives to help readers think more critically about issues facing African Americans. In my dissertation, I approach three plays by Parks – The Death of the Last Black Man in the Whole Entire World (1990), Venus (1996) and Fucking A (2000) – from the standpoints of postmodern drama and African American feminism with a focus on the terrains that reflect the quest/ion of identities for African Americans, especially African American women. I argue that postmodern drama and African American feminism provide the ground for Parks to promote the development of a political agenda in order to call into question a number of dominant ideologies and metanarratives with regard to African Americans and draw upon the roles of those metanarratives as a powerful apparatus of racial and sexual oppressions. I also explore how Parks engages with postmodern drama and African American feminism to incorporate her own mininarratives in the dominant discourses. I argue that Parks in these plays uses postmodern drama and African American feminism to encourage reflections on intersectionality in order to reveal the concerns of African Americans, particularly African American women. Her plays challenge the dominant order of hierarchy and patriarchy, while in some cases urging unity and solidarity between African American men and women by showing how unity and solidarity can help them confront race, class and gender oppressions. Furthermore, I discuss how the utilization of postmodern techniques and devices helps Parks to transform the conventional features of playwriting, to create incredulity toward the dominant systems of oppression and to incorporate her mininarratives within the context of dominant discourses.