Opinto-opas 2014 : sotatieteelliset perus- ja jatkotutkinnot : 101./84. kadettikurssi, SM5-kurssi, SMOHJ14-kurssi, SMSIV14, YEK57, EUK67

Kädessäsi on Maanpuolustuskorkeakoulun kaikkia eri tutkintotasojen opiskelijoita koskeva opinto-oppaan yleinen osa, jossa pääpaino on vielä ennen puolustusvoimauudistuksen mukanaan tuomia muutoksia. Yleisessä osassa esitetään opiskelijoille perustietoutta Maanpuolustuskorkeakoulusta, opiskelusta ja tutkinnoista. Muille lukijoille opas on hyvä tietolähde. Opinto-oppaan neljäs luku on opiskelujen kannalta tärkein, koska siinä määritetään sotatieteelliset oppiaineet ja niiden tavoitteet tutkintotasoittain. Oppaassa on asiaa koskien jokaista Maanpuolustuskorkeakoulun opiskelijaa, siviiliopiskelijat mukaan luettuna. Oppaasta löytyy tarpeellista tietoa muun muassa opintohallinnosta, opiskeluoikeuksista ja opintoneuvonnasta sekä toimimisesta Santahaminan sotilasalueella. Yleisen osan lisäksi sinun on tunnettava opinto-oppaan eriytyvät osat ja niihin sisältyvät oman tutkintotasosi opintojaksokuvaukset. Lue opinto-oppaat huolella. Näin saat kokonaisvaltaisen kuvan tulevien vuosiesi työskentelystä ja opintojesi tavoitteista. Yksityiskohtaisempia tietoja saat kurssinjohtajalta, oman tutkintotasosi koulutussuunnittelijalta ja ainelaitoksilta. Oppaaseen on koottu opiskeluun liittyviä tärkeitä yhteystietoja helpottamaan opiskelijan arkea. Oppaasta löydät myös Santahaminan kampusalueen kartan. Jos et saa oppaasta tarvitsemaasi tietoa, tai jos jokin asia jää sinulle epäselväksi, otathan yhteyttä Opintoasiainosaston henkilökuntaan. On myös toivottavaa, että annat palautetta opinto-oppaasta Opintoasiainosaston henkilöstölle. Näin voimme kehittää opasta edelleen.

Measuring Effectiveness of Marketing Message: The Role of Verbal, Visual and Brand Elements

The aim of this paper is to study the role of verbal, visual and brand elements while meas-uring effectiveness of marketing message. The thesis is written in the context of mobile gaming industry. The object of the study is marketing message. To achieve the aim, the main research question was formulated: How do the elements of marketing message, such as verbal, visual and brand, affect the consumer’s attitude toward the ad, emotional response and attention capture? The theory development chapter lays on three corner stones – analysis of previous litera-ture on marketing message and its elements, namely verbal, visual and brand; overview of literature on attitude formation and particularly attitude toward the ad. In addition, investiga-tion of key points of emotional response and attention capture literature finalizes the chap-ter. The empirical part consists of experiment, conducted with 27 participants. Experiment includes the self-report semantically anchored scale, measuring the attitude toward the ad, as well as autonomic measures – eye tracking (attention capture) and facial expressions (emotional response). The results of the experiment showed that the size of the brand element – the logo – has an effect on the attention capture and the overall attitude toward the ad. The bigger the logo, the more time people spend viewing it, and they realise the message is more educa-tional and factual. The measure related to the visual element – the visual complexity – in-creases the intensity of participant’s facial expression. While the measure of verbal ele-ment – the contrast between text and background colours – leads to a better attitude to-ward the ad. The higher the contrast between text and background, the more known the message appears to the viewer.

Opinto-opas 2015 : sotatieteelliset perus- ja jatkotutkinnot : 102/85. kadettikurssi, SM6, SMOHJ15, SMVIR15, YEK58, ST

Kädessäsi oleva opas on laadittu yleisoppaaksi jokaiselle Maanpuolustuskorkeakoulun tutkinto-opiskelijalle ja muille lukijoille opas on hyvä tietolähde. Yleisessä osassa esitetään opiskelijoille perustietoutta Maanpuolustuskorkeakoulusta, opiskelusta ja tutkinnoista. Oppaassa on asiaa koskien jokaista Maanpuolustuskorkeakoulun opiskelijaa, viranomaisyhteistyön koulutusohjelma ja tohtoriopiskelijat mukaan luettuna. Oppaasta löytyy tarpeellista tietoa muun muassa opintohallinnosta, opiskeluoikeuksista ja opintoneuvonnasta sekä toimimisesta Santahaminan sotilasalueella. Yleisen osan lisäksi opiskelijan on tunnettava opinto-oppaan eriytyvät osat ja niihin sisältyvät oman tutkintotasosi opintojaksokuvaukset. Lue opinto-oppaat huolella. Näin saat kokonaisvaltaisen kuvan tulevien vuosiesi työskentelystä ja opintojesi tavoitteista. Yksityiskohtaisempia tietoja saat kurssinjohtajalta, oman tutkintotasosi koulutussuunnittelijalta ja ainelaitoksilta. Oppaaseen on koottu opiskeluun liittyviä tärkeitä yhteystietoja helpottamaan opiskelijan arkea. Oppaasta löytää myös Santahaminan kampusalueen kartan. Jos et saa oppaasta tarvitsemaasi tietoa, tai jos jokin asia jää sinulle epäselväksi, otathan yhteyttä Opintoasiainosaston henkilökuntaan. On myös toivottavaa, että annat palautetta opinto-oppaasta Opintoasiainosaston henkilöstölle. Näin voimme kehittää opasta edelleen.

Impacts of capacity remunerative mechanisms on cross-border trade

The European ambitious targets to increase the share of renewable generation pose a challenge to the generation adequacy. Many European member states are concerned that energy-only markets alone might not be able to deliver sufficient capacity required to meet the future electricity demand and back up shortfalls of energy from renewable energy sources (RES) during periods of low wind and sun. Many EU members consider to re-design their energy-only markets and establish different forms of capacity remunerative mechanisms (CRMs) to maintain the security of supply. There is a certain concern that market design changes at the level of EU member countries might conflict with the European goal of a single market. As soon as many European markets are highly interconnected, uncoordinated CRMs might create negative crossborder effects and hinder the achievement of the Internal Electricity Market in Europe. The pros and cons of capacity markets are well examined at the national level. However, the cross-border effects of capacity markets within the European market aiming at higher integration have received less attention. This doctoral dissertation examines the cross-border effects of unilateral implementation of CRMs applying both theoretical and case study analyses. The results show that capacity remunerative mechanisms (CRMs) may cause negative cross-border effects, especially if they are implemented unilaterally.

Discerning Cultural Depictions and Mistakes in Kafe Piter, a Russian Language Textbook for Finnish Students

This thesis presents the results of an analysis of the content in the series of Russian textbooks Kafe Piter, which is widely used in Finnish educational institutions for adult learners at the time that the research is conducted. The purpose of this study is to determine and describe how a textbook may purvey an image of a foreign country (in this case, Russia). Mixed-methods research with a focus on the qualitative content analysis of Kafe Piter is performed. The guidelines for textbook evaluation of cultural content proposed by Byram (1993) are used in this study as the basis for creating a qualitative analysis checklist, which is adopted according to the needs of the current research. The selection of the categories in the checklist is based on major themes where direct statements about Russia, Russian people and culture appear in the textbook. The cultural content and the way in which it is presented in Kafe Piter are also compared to the intercultural competence objectives of the Common European Framework of Reference for Languages. Because the textbook was not written by a native Russian speaker, it was also important to investigate the types of mistakes found in the books. A simple quantitative analysis in the form of descriptive statistics was done, which consisted of counting the mistakes and inaccuracies in Kafe Piter. The mistakes were categorized into several different groups: factual or cultural, lexicosemantic, grammatical, spelling and punctuation mistakes. Based on the results, the cultural content of Kafe Piter provides a rich variety of cultural information that allows for a good understanding of the Russian language and Russian culture. A sufficient number of cross-cultural elements also appear in the textbook, including cultural images and information describing and comparing Russian and Finnish ways of life. Based on the cultural topics covered in Kafe Piter, we conclude that the textbook is in line with the intercultural competence objectives set out in the Common European Framework of Reference for Languages. The results of the study also make it clear that a thorough proofreading of Kafe Piter is needed in order to correct mistakes - more than 130 cultural and linguistic mistakes and inaccuracies appear in the textbook.

Turkulaista kulttuurien tutkimusta

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