Nuoret folkloristit nykyhetken analyysissa

Vernacular Expressions and Analytic Categories – The 3rd International Conference of Young Folklorists, Tartossa 14.–16.5.2013.

Search advertising for small Finnish tourism company in Russian Internet – Experimental study: Google AdWords versus Yandex.Direct

Yandex is the dominant search engine in Russia, followed by the world leader Google. This study focuses on the performance differences between the two in search advertising in the context of tourism, by running two identical campaigns and measuring the KPI’s, such as CPA (cost-per-action), on both campaigns. Search engine advertising is a new and fast changing form of advertising, which should be studied frequently in order to keep up with the changes. Research was done as an experimental study in cooperation with a Finnish tourism company and the data is gathered from the clickstream and not from questionnaires, which is recommended method by the literature. The results of the study suggests that Yandex.Direct performed better in the selected niche and that the individual campaign planning for Yandex.Direct and Google AdWords is an important part of the optimization of search advertising in Russia.

Conceptualizing and measuring human anxiety on the Internet

Since the 1990’s, the Internet has played a central role in our daily lives. The Internet is an integral part of our personal, business, family, research, entertainment, academic and social life. However, there are social implications in using the Internet that are dependent on categories such as gender, age, ethnicity and cultural attributes. This social aspect can play a detrimental role in the expression of human anxiety on the Internet. An anxiety is a complex phenomenon that requires further elaboration. Thus, the aim of this thesis is to investigate human anxiety, or specifically, whether Internet anxiety can be conceptualized and measured. This thesis utilizes literature, qualitative and quantitative research methodologies, and a triangulation validation approach to conceptualize and measure the Internet anxiety phenomenon. In particular, the aim is to explore anxiety levels of Internet participants to develop and validate an Internet anxiety scale based on earlier research on Internet anxiety. The results of the dissertation present a two phase study. In Phase I, a smaller set of studies were conducted with a limited sample size. In Phase II, the research topic was investigated using 385 participants. Based on a number of studies or experiments, the state-of-the-art discovered in this thesis is creation, design, and validation of two scales, the Self-Assessment Scale (SAS) and a Modified Internet Anxiety Scale (MIAS) for measuring users’ anxieties on the Internet. The result of this dissertation is a conceptualization and measurement of various types of Internet anxiety and measurement of affective feelings of users on the Internet. As a proof-of-concept of measuring Internet anxiety, this thesis describes the author’s implementation of three sets of tools: MyAnxiety, introducing Internet anxieties types; Intelligentia, for collecting Internet anxieties types; and MyIAControl tool, implemented as a browser plug-in, for measuring affective feelings of users on the Internet. Conclusions drawn from the results show that these empirically validated scales and tools might be useful for researchers and practitioners in understanding and measuring the Internet anxiety phenomenon further.

Nurses’ Acceptance of an Internet-Based Support System in The Care of Adolescents with Depression

The overall goal of the study was to describe nurses’ acceptance of an Internet-based support system in the care of adolescents with depression. The data were collected in four phases during the period 2006 – 2010 from nurses working in adolescent psychiatric outpatient clinics and from professionals working with adolescents in basic public services. In the first phase, the nurses’ anticipated perceptions of the usefulness of the Internet-based support system before its implementation was explored. In the second phase, the nurses’ perceived ease of computer and Internet use and attitudes toward it were explored. In the third phase, the features of the support system and its implementation process were described. In the fourth phase, the nurses’ experiences of behavioural intention and actual system use of the Internet-based support were described in psychiatric out-patient care after one year use. The Technology Acceptance Model (TAM) was used to structure the various research phases. Several benefits were identified from the nurses’ perspective in using the Internet-based support system in the care of adolescents with depression. The nurses’ technology skills were good and their attitudes towards computer use were positive. The support system was developed in various phases to meet the adolescents’ needs. Before the implementation of the information technology (IT)-based support system, it is important to pay attention to the nurses’ IT-training, technology support, resources, and safety as well as ethical issues related to the support system. After one year of using the system, the nurses perceived the Internet-based support system to be useful in the care of adolescents with depression. The adolescents’ independent work with the support system at home and the program’s systematic character were experienced as conducive from the point of view of the treatment. However, the Internet-based support system was integrated only partly into the nurseadolescent interaction even though the nurses’ perceptions of it were positive. The use of the IT-based system as part of the adolescents’ depression care was seen positively and its benefits were recognized. This serves as a good basis for future IT-based techniques. Successful implementations of IT-based support systems need a systematic implementation plan and commitment from the part of the organization and its managers. Supporting and evaluating the implementation of an IT-based system should pay attention to changing the nurses’ work styles. Health care organizations should be offered more flexible opportunities to utilize IT-based systems in direct patient care in the future.

“Mitä iloo siit o ko se o samallai kaikil”. Porilaissyntyiset ja Poriin muuttaneet nuoret aikuiset aluepuhekielen puhujina ja tarkastelijoina

Tässä tutkielmassa tarkastellaan kahta informanttijoukkoa: 10:ä Porista kotoisin olevaa ja 14:ää Poriin aikuisiällä muuttanutta nuorta aikuista ja sitä, miten he jäsentävät ja kuvailevat Porin aluepuhekieltä. Informantit tekevät puhutusta kielestä hyvin erilaisia havaintoja: kuvailevia ja kuvauksellisia, mutta myös kielenainekseen kohdistuvia huomioita. Käsillä ovat kielelliset piirteet kuten loppu-n:n kato, diftongien avartuminen, rajageminaation puuttuminen, vokaaliaineksen loppuheitto, d : r -vaihtelu, yks. 1. ja 2. persoonapronomien mää/sää -edustus, yleisgeminaatio ja i : ei -muotoinen imperfekti (mietin : mietein). Lisäksi tutkielmassa pohdiskellaan, onko informanttien mainitseman ”tunnistettavan rytmin” taustalla tosiasiassa kielenaineksesta paikannettava prosodinen piirre. Informanttien Porin aluepuhekielen kuvausta tarkastellaan myös vasten kahta Porin murteen traditionaalista kuvausta, joista toista edustaa Paula Eskolan Porin murrekirja (1987) ja toista Kalevi Wiikin Sano se murteella -teoksen (2006) kuvaus Porin alueen murteista. Lisäksi tässä työssä käsitellään kielen kommentoinnin prosessia: mihin aikaan kuvattava kielimuoto kytketään ja ketkä kuvataan kielimuodon puhujiksi tai ”osaajiksi”. Huomio kiinnittyy myös kommentoinnin kohteeseen, joka saattoi paljastua yhden kielenkäyttäjäkontaktin kautta muodostuneeksi käsitykseksi jostakin puhutun kielen alueellisesti tunnistettavasta muodosta. Tässä työssä osoitetaan myös, että kielenkäyttäjien kommentointiin vaikutti informanttien ja käsillä olevan kielimuodon suhde. Lisäksi tutkimuksessa hahmotetaan informanttien kommenttien ja tutkimuskirjallisuuden avulla kaksi käsitteellisesti erilaista puhutun kielen muotoa: vaihteleva (alue)puhekieli ja aito murre. Tämän pro gradu -työn lopussa arvioidaan myös kansanlingvistisiä metodeja ja tutkijan postitiota.

Teollinen internet uuden liiketoiminnan katalysaattorina

TIIVISTELMÄ Lappeenrannan teknillinen yliopisto Teknistaloudellinen tiedekunta Tuotantotalouden koulutusohjelma Seppo Kuittinen Teollinen Internet uuden liiketoiminnan katalysaattorina Case CGI Diplomityö 2015 78 sivua, 33 kuvaa, 1 taulukko, 1 liite Työn tarkastajat: Professori Timo Pihkala Tutkijatohtori Marita Rautiainen Hakusanat: teollinen internet, IoT, kehittynyt analytiikka, sensorit Keywords: Industrial internet, IoT, advanced analytics, sencors Tämän työn tarkoituksena on tutkia asiakaskyselyn avulla luoko teollinen internet case yritykselle uutta ohjelmisto- tai palveluliiketoimintaa. Case yritys valitsi omasta asiakaskunnastaan 15 kohdeasiakasta, joille kysely lähetettiin. Vastauksista käy ilmi, että asiakaskunnassa on näkemys siitä, mitä teollinen internet on. Nykyisten ratkaisujen ei nähdä ratkaisevan kaikkia teollisen internetin mukanaan tuomia ongelmia. Ongelmaksi koetaan sensoridatan analysointi, jonka ei vielä katsota olevan riittävän kehittynyttä ja luotettavaa. Kyselystä voidaan päätellä, ettei mitään räjähtävää kasvua ole odotettavissa lähiaikoina. Teollinen internet tulee olemaan osa yritysten liiketoimintaa, mutta sen käyttö laajenee pikkuhiljaa.