Design thinking framework of experience innovation

Innovation remains one of the key drivers of sustainable and successful business. The variety of innovation approaches such as open models, intersectional thinking and co-creation tackles the challenge of viable novel offerings across the world. These approaches have certain similarities and their elements constitute design thinking. Recent market and society trends such as technological advances and globalization have intensify companies’ interaction with customers. Emotional engagement, pleasing communication and delight have gained equal to functionality importance. The complex of these components constitutes consumer experience. Academic research conceptualizes these changes by introducing customer-centered innovation, which replaces product-oriented approaches. However, both methods omit experience concept and provide fragmented explanation of experience innovation. Experience is an essential process of offering perception, which drives customer decisions. Therefore, an agenda of experience innovation development can systemize and explain the mechanisms of experience innovation. The purpose of this study is to create and explain the stage process framework of experience innovation by the means of design thinking approach. The research proceeds in accordance with the following sub-objectives: 1. Conceptualization of consumer experience through customer value. 2. Creation of experience innovation framework by the means of design thinking. This study is conducted by the means of conceptual research methods. The main theoretical contribution of the study is creation of the integrated framework of consumer experience innovation. The elaboration of design thinking agenda and methods applied to experience design builds the guidelines of experience innovation development. This research synthesizes the conceptual elements of the framework that resolves inconsistencies and duplications of theories. This essential clarification simplifies application of the experience innovation agenda, which can be useful for the wide range of specialists, from marketing to strategists, and from managers to entrepreneurs, willing to offer compelling experience to customers. The study highlights the crucial role of consumer experience in maintaining customer loyalty and designs the roadmap of innovating experience through the communication with customers.

Public-private partnership investments in dry ports – Russian logistics markets and risks

The investments have always been considered as an essential backbone and so-called ‘locomotive’ for the competitive economies. However, in various countries, the state has been put under tight budget constraints for the investments in capital intensive projects. In response to this situation, the cooperation between public and private sector has grown based on public-private mechanism. The promotion of favorable arrangement for collaboration between public and private sectors for the provision of policies, services, and infrastructure in Russia can help to address the problems of dry ports development that neither municipalities nor the private sector can solve alone. Especially, the stimulation of public-private collaboration is significant under the exposure to externalities that affect the magnitude of the risks during all phases of project realization. In these circumstances, the risk in the projects also is becoming increasingly a part of joint research and risk management practice, which is viewed as a key approach, aiming to take active actions on existing global and specific factors of uncertainties. Meanwhile, a relatively little progress has been made on the inclusion of the resilience aspects into the planning process of a dry ports construction that would instruct the capacity planner, on how to mitigate the occurrence of disruptions that may lead to million dollars of losses due to the deviation of the future cash flows from the expected financial flows on the project. The current experience shows that the existing methodological base is developed fragmentary within separate steps of supply chain risk management (SCRM) processes: risk identification, risk evaluation, risk mitigation, risk monitoring and control phases. The lack of the systematic approach hinders the solution of the problem of risk management processes of dry port implementation. Therefore, management of various risks during the investments phases of dry port projects still presents a considerable challenge from the practical and theoretical points of view. In this regard, the given research became a logical continuation of fundamental research, existing in the financial models and theories (e.g., capital asset pricing model and real option theory), as well as provided a complementation for the portfolio theory. The goal of the current study is in the design of methods and models for the facilitation of dry port implementation through the mechanism of public-private partnership on the national market that implies the necessity to mitigate, first and foremost, the shortage of the investments and consequences of risks. The problem of the research was formulated on the ground of the identified contradictions. They rose as a continuation of the trade-off between the opportunities that the investors can gain from the development of terminal business in Russia (i.e. dry port implementation) and risks. As a rule, the higher the investment risk, the greater should be their expected return. However, investors have a different tolerance for the risks. That is why it would be advisable to find an optimum investment. In the given study, the optimum relates to the search for the efficient portfolio, which can provide satisfaction to the investor, depending on its degree of risk aversion. There are many theories and methods in finance, concerning investment choices. Nevertheless, the appropriateness and effectiveness of particular methods should be considered with the allowance of the specifics of the investment projects. For example, the investments in dry ports imply not only the lump sum of financial inflows, but also the long-term payback periods. As a result, capital intensity and longevity of their construction determine the necessity from investors to ensure the return on investment (profitability), along with the rapid return on investment (liquidity), without precluding the fact that the stochastic nature of the project environment is hardly described by the formula-based approach. The current theoretical base for the economic appraisals of the dry port projects more often perceives net present value (NPV) as a technique superior to other decision-making criteria. For example, the portfolio theory, which considers different risk preference of an investor and structures of utility, defines net present value as a better criterion of project appraisal than discounted payback period (DPP). Meanwhile, in business practice, the DPP is more popular. Knowing that the NPV is based on the assumptions of certainty of project life, it cannot be an accurate appraisal approach alone to determine whether or not the project should be accepted for the approval in the environment that is not without of uncertainties. In order to reflect the period or the project’s useful life that is exposed to risks due to changes in political, operational, and financial factors, the second capital budgeting criterion – discounted payback period is profoundly important, particularly for the Russian environment. Those statements represent contradictions that exist in the theory and practice of the applied science. Therefore, it would be desirable to relax the assumptions of portfolio theory and regard DPP as not fewer relevant appraisal approach for the assessment of the investment and risk measure. At the same time, the rationality of the use of both project performance criteria depends on the methods and models, with the help of which these appraisal approaches are calculated in feasibility studies. The deterministic methods cannot ensure the required precision of the results, while the stochastic models guarantee the sufficient level of the accuracy and reliability of the obtained results, providing that the risks are properly identified, evaluated, and mitigated. Otherwise, the project performance indicators may not be confirmed during the phase of project realization. For instance, the economic and political instability can result in the undoing of hard-earned gains, leading to the need for the attraction of the additional finances for the project. The sources of the alternative investments, as well as supportive mitigation strategies, can be studied during the initial phases of project development. During this period, the effectiveness of the investments undertakings can also be improved by the inclusion of the various investors, e.g. Russian Railways’ enterprises and other private companies in the dry port projects. However, the evaluation of the effectiveness of the participation of different investors in the project lack the methods and models that would permit doing the particular feasibility study, foreseeing the quantitative characteristics of risks and their mitigation strategies, which can meet the tolerance of the investors to the risks. For this reason, the research proposes a combination of Monte Carlo method, discounted cash flow technique, the theory of real options, and portfolio theory via a system dynamics simulation approach. The use of this methodology allows for comprehensive risk management process of dry port development to cover all aspects of risk identification, risk evaluation, risk mitigation, risk monitoring, and control phases. A designed system dynamics model can be recommended for the decision-makers on the dry port projects that are financed via a public-private partnership. It permits investors to make a decision appraisal based on random variables of net present value and discounted payback period, depending on different risks factors, e.g. revenue risks, land acquisition risks, traffic volume risks, construction hazards, and political risks. In this case, the statistical mean is used for the explication of the expected value of the DPP and NPV; the standard deviation is proposed as a characteristic of risks, while the elasticity coefficient is applied for rating of risks. Additionally, the risk of failure of project investments and guaranteed recoupment of capital investment can be considered with the help of the model. On the whole, the application of these modern methods of simulation creates preconditions for the controlling of the process of dry port development, i.e. making managerial changes and identifying the most stable parameters that contribute to the optimal alternative scenarios of the project realization in the uncertain environment. System dynamics model allows analyzing the interactions in the most complex mechanism of risk management process of the dry ports development and making proposals for the improvement of the effectiveness of the investments via an estimation of different risk management strategies. For the comparison and ranking of these alternatives in their order of preference to the investor, the proposed indicators of the efficiency of the investments, concerning the NPV, DPP, and coefficient of variation, can be used. Thus, rational investors, who averse to taking increased risks unless they are compensated by the commensurate increase in the expected utility of a risky prospect of dry port development, can be guided by the deduced marginal utility of investments. It is computed on the ground of the results from the system dynamics model. In conclusion, the outlined theoretical and practical implications for the management of risks, which are the key characteristics of public-private partnerships, can help analysts and planning managers in budget decision-making, substantially alleviating the effect from various risks and avoiding unnecessary cost overruns in dry port projects.

Kahden lämmitysjärjestelmiä valmistavan tuotantoyksikön toimintojen yhdistäminen kustannustehokkuuden lisäämiseksi

Tämä työ käsittelee Oilon Oy:n tehtaan layout -suunnittelua, kun yhdistetään kaksi eri kiinteistössä toimivaa tuotantoyksikköä saman katon alle. Yksiköt ovat Hollolassa toimiva Oilon Home Oy ja Lahden pääkonttorissa toimiva Oilon Industry Oy. Yhdistämisellä haetaan säästöjä tuotantoyksiköiden välisistä logistiikkakuluista sekä kiinteistön vuokra- ja ylläpitokuluista ja samalla tehostetaan tehtaan sisäistä materiaalinkäsittelyä. Oilon Oy on toiminut Lahden pääkonttorissa jo yli 50 vuoden ajan ja sen tuotanto on kokenut historiansa aikana useita pienempiä muutoksia, jotka ovat jättäneet nykyiseen layoutiin paljon toivomisenvaraa. Jotta molemmat tuotantoyksiköt saadaan mahtumaan Lahden yksikköön, on sinne saatava luotua tarvittavat tilat siellä olemassa oleville toiminnoille ja Hollolan yksiköstä saapuville tuotantolinjoille. Työn alussa perehdytään kirjallisuuden avulla siihen kuinka tuotanto on kehittynyt maailmalla lähihistorian aikana, jotta voidaan paremmin ymmärtää Oilon Oy:n nykytilanteeseen johtaneita syitä. Koska Hollolasta saapuville tuotantolinjoille ei ole tarkoitus rakentaa uutta tuotantotilaa, pyritään tilaa vapauttamaan Lahden tehtaalta varastointia tehostamalla ja sen logistiikkaa helpottamalla. Tämän vuoksi vertaillaan yleisimpiä tavaroiden varastointi ratkaisuita sekä tutkitaan kuinka materiaalin käsittelyä voitaisiin tehostaa varastossa ja tuotantosuluissa. Varastoinnin tehostaminen ei kuitenkaan yksin riitä vapauttamaan tarvittavia tiloja, joten layout-muutoksen aikana rakennetaan myös kaksi uuttaa varastohallia. Uudessa layout-suunnitelmassa huomioidaan kunkin solun nykyiset ja tulevat tilantarpeet, sekä rakennetaan ne niin, että työvoimaa voidaan käyttää niissä joustavasti eri tuotteiden valmistamiseen. Tutkimusmetodeina käytetään teemahaastatteluita, joilla selvitetään työntekijöiden tarpeet sekä kirjallisuuden avulla perehdytään Lean-tuotantoon, kanban:iin, 5S:ään ja arvovirta-analyysiin. Näitä soveltamalla saadaan luotua tehokkaasti toimiva kokonaisuus, jolla tavoitellut säästöt saadaan toteutumaan.

Sähkömekaanisen turvalaakerirakenteen suunnittelu

Turvalaakereita käytetään suojaamaan aktiivisia magneettilaakereita vikatilanteiden tapahtuessa. Tässä kandidaatintyössä suunniteltiin erilaisia ratkaisuja toteuttaa turvalaakerin toiminta sähkömekaanisella toimilaitteella. Työn tarkoituksena oli löytää uusia tapoja toteuttaa turvalaakerin rakenne. Uusilla ratkaisuilla poistettiin turvalaakereille ominaisia ongelmia. Suunnittelussa käytettiin perinteisiä koneensuunnittelun menetelmiä. Menetelmien tarkoitus oli mahdollistaa järjestelmällinen suunnittelu. Tässä työssä myös kirjallisuuskatsaus toimi yhtenä suunnittelun vaiheena. Tuloksiksi saatiin hahmotelmia ja 3D-malleja. Tulokset poikkesivat tavanomaisista turvalaakereiden rakenteista. Tuloksissa huomioitiin, että tässä työssä ei suunnitella valmista tuotetta. Suunniteltujen turvalaakereiden toiminta perustui mekanismeihin, jotka toivat mukanaan uusia ominaisuuksia. Sähkömekaanisen toimilaitteen sijoittaminen mekanismeihin oli kuitenkin vaikeaa. Työn tulokset avasivat uusia näkökulmia turvalaakerirakenteiden jatkokehittämiseen.