Replacing traditional ERP with EAI - the next generation’s ERP

Organizations often consider investing in a new Enterprise Resource Planning (ERP) system as a way to enhance their business processes, as it allows integrating information used by multiple different departments into a harmonized computing system. The hope of gaining significant business benefits, such as reducing operating costs, is the key reason why organizations have decided to invest in ERP systems since 1990’s. Still, all ERP projects do not end up in success, and deployment of ERP system does not necessarily guarantee the results people were waiting for. This research studies why organizations invest in ERP, but also what downsides ERP projects currently have. Additionally Enterprise Application Integrations (EAI) as next generation’s ERP solutions are studied to challenge and develop traditional ERP. The research questions are: What are the weaknesses in traditional ERP deployment in today’s business? How does the proposed next generation’s ERP answer to these weaknesses? At the beginning of the thesis, as an answer to the first research question, the basics of ERP implementation are introduced with both the pros and cons of investing in ERP. Key concepts such as IS integration and EAI are also studied. Empirical section of the thesis focuses on answering the second research question from the integration approach. A qualitative research is executed by interviewing five experienced IT professionals about EAI benefits, limitations, and problems. The thematic interview and questionnaire follow the presented ERP main elements from literature. The research shows that adopting traditional ERP includes multiple downsides, e.g. inflexibility and requiring big investments in terms of money. To avoid these critical issues, organizations could find a solution from integrations between their current IS. Based on the empirical study a new framework for the next generation’s ERP is created, consisting of a model and a framework that deal with various features regarding IS adoption. With this framework organizations can assess whether they should implement EAI or ERP. The model and framework suggest that there are multiple factors IT managers needs to consider when planning their IT investments, including their current IS, role of IT in the organization, as well as new system’s flexibility, investment level, and number of vendors. The framework created in the thesis encourages IT management to assess holistically their i) organization, ii) its IT, and iii) solution requirements in order to determine what kind of IS solution would suit their needs the best.

Replacing traditional ERP with EAI - the next generation’s ERP

Organizations often consider investing in a new Enterprise Resource Planning (ERP) system as a way to enhance their business processes, as it allows integrating information used by multiple different departments into a harmonized computing system. The hope of gaining significant business benefits, such as reducing operating costs, is the key reason why organizations have decided to invest in ERP systems since 1990’s. Still, all ERP projects do not end up in success, and deployment of ERP system does not necessarily guarantee the results people were waiting for. This research studies why organizations invest in ERP, but also what downsides ERP projects currently have. Additionally Enterprise Application Integrations (EAI) as next generation’s ERP solutions are studied to challenge and develop traditional ERP. The research questions are: What are the weaknesses in traditional ERP deployment in today’s business? How does the proposed next generation’s ERP answer to these weaknesses? At the beginning of the thesis, as an answer to the first research question, the basics of ERP implementation are introduced with both the pros and cons of investing in ERP. Key concepts such as IS integration and EAI are also studied. Empirical section of the thesis focuses on answering the second research question from the integration approach. A qualitative research is executed by interviewing five experienced IT professionals about EAI benefits, limitations, and problems. The thematic interview and questionnaire follow the presented ERP main elements from literature. The research shows that adopting traditional ERP includes multiple downsides, e.g. inflexibility and requiring big investments in terms of money. To avoid these critical issues, organizations could find a solution from integrations between their current IS. Based on the empirical study a new framework for the next generation’s ERP is created, consisting of a model and a framework that deal with various features regarding IS adoption. With this framework organizations can assess whether they should implement EAI or ERP. The model and framework suggest that there are multiple factors IT managers needs to consider when planning their IT investments, including their current IS, role of IT in the organization, as well as new system’s flexibility, investment level, and number of vendors. The framework created in the thesis encourages IT management to assess holistically their i) organization, ii) its IT, and iii) solution requirements in order to determine what kind of IS solution would suit their needs the best.

What is the current state of cloud service research and its promise for the future? A systematic literature review

The information technology (IT) industry has recently witnessed the proliferation of cloud services, which have allowed IT service providers to deliver on-demand resources to customers over the Internet. This frees both service providers and consumers from traditional IT-related burdens such as capital and operating expenses and allows them to respond rapidly to new opportunities in the market. Due to the popularity and growth of cloud services, numerous researchers have conducted studies on various aspects of cloud services, both positive and negative. However, none of those studies have connected all relevant information to provide a holistic picture of the current state of cloud service research. This study aims to investigate that current situation and propose the most promising future directions. In order to determine achieve these goals, a systematic literature review was conducted on studies with a primary focus on cloud services. Based on carefully crafted inclusion criteria, 52 articles from highly credible online sources were selected for the review. To define the main focus of the review and facilitate the analysis of literature, a conceptual framework with five main factors was proposed. The selected articles were organized under the factors of the proposed framework and then synthesized using a narrative technique. The results of this systematic review indicate that the impacts of cloud services on enterprises were the factor best covered by contemporary research. Researchers were able to present valuable findings about how cloud services impact various aspects of enterprises such as governance, performance, and security. By contrast, the role of service provider sub-contractors in the cloud service market remains largely uninvestigated, as do cloud-based enterprise software and cloud-based office systems for consumers. Moreover, the results also show that researchers should pay more attention to the integration of cloud services into legacy IT systems to facilitate the adoption of cloud services by enterprise users. After the literature synthesis, the present study proposed several promising directions for cloud service research by outlining research questions for the underexplored areas of cloud services, in order to facilitate the development of cloud service markets in the future.

Marketing performance measurement in the marketing-finance interface

Marketing and finance are both facing challenges in the constantly changing business environment. Finance is challenged to change its role from cost control to value-adding business partner while marketing needs to be able to demonstrate its accountability so how it contributes to firm performance. Finance is the key partner for marketing to prove its impact by helping marketing to measure its actions. By doing so, finance can also emphasize its business partner role. There is not a lot of research conducted of the relationship between marketing and finance departments. The aim of this study is to investigate how the professional differences of marketing and finance and their forms of cooperation affect marketing performance measurement. Literature of marketing and finance disciplines, their cooperation, performance implications of their interface as well as the roles of marketing performance measurement, performance measurement system and measures were reviewed. This research was conducted as a qualitative case study among senior management of marketing and finance in the sporting goods company. The data collected through semi-structured interviews, participant observation and secondary data was described and classified and connections were made. The results of the study show that the nature of marketing and finance disciplines has many effects on their cooperation and performance measurement. Due to the ambiguous nature of marketing, measuring its performance is still seen as a challenge but digitalization is helping the measurement. It was indicated that marketing and finance professionals need to have different skillsets in order to perform their roles effectively and thus cooperation is needed. Marketing performance needs to be measured with both financial and nonfinancial measures. Both marketing and finance interviewees highlighted the importance of marketing measures over financial measures. Measuring marketing performance comprehensively is seen as a challenge since marketing and finance cooperation is still shaped by the cost control and budget management roles, rather than performance measurement. We recognized three constraints affecting this cooperation and performance measurement: people, time and software. If marketing and finance would develop deeper cooperation, they could create comprehensive performance measurement system that improves organizational performance.

Consumer neuroscience: usability of brain imaging methods in marketing research

Consumer neuroscience (neuromarketing) is an emerging field of marketing research which uses brain imaging techniques to study neural conditions and processes that underlie consumption. The purpose of this study was to map this fairly new and growing field in Finland by studying the opinions of both Finnish consumers and marketing professionals towards it and comparing the opinions to the current consumer neuroscience literature, and based on that evaluate the usability of brain imaging techniques as a marketing research method. Mixed methods research design was chosen for this study. Quantitative data was collected from 232 consumers and 28 marketing professionals by means of online surveys. Both respondent groups had either neutral opinions or lacked knowledge about the four themes chosen for this study: benefits, limitations and challenges, ethical issues and future prospects of consumer neuroscience. Qualitative interview data was collected from 2 individuals from Finnish neuromarketing companies to deepen insights gained from quantitative research. The four interview themes were the same as in the surveys and the interviewees’ answers were mostly in line with the current literature, although more optimistic about the future of the field. The interviews also exposed a gap between academic consumer neuroscience research and practical level applications. The results of this study suggest that there are still many unresolved challenges and relevant populations either have neutral opinions or lack information about consumer neuroscience. The practical level applications are, however, already being successfully used and this new field of marketing research is growing both globally and in Finland.

The functional fit between collaborative software and work systems:Qualification of work system needs to software functionality

The study develops an approach that tries to validate software functionality to work systems needs in SMEs. The formulated approach is constructed by using a SAAS based software i.e., work collaboration service (WCS), and SMEs as the elements of study. Where the WCS’s functionality is qualified to the collaboration needs that exist in operational and project work within SMEs. For this research constructivist approach and case study method is selected because the nature of the current study requires an in depth study of the work collaboration service as well as a detailed study of the work systems within different enterprises. Four different companies are selected in which fourteen interviews are conducted to gather data pertaining. The work systems method and framework are used as a central part of the approach to collect, analyze and interpret the enterprises work systems model and the underlying collaboration needs on operational and project work. On the other hand, the functional model of the WCS and its functionality is determined from functional model analysis, software testing, documentation and meetings with the service vendor. The enterprise work system model and the WCS model are compared to reveal how work progression differs between the two and make visible unaddressed stages of work progression. The WCS functionality is compared to work systems collaboration needs to ascertain if the service will suffice the needs of the project and operational work under study. The unaddressed needs provide opportunities to improve the functionality of the service for better conformity to the needs of enterprise and work. The results revealed that the functional models actually differed in how operational and project work progressed within the stages. WCS shared similar stages of work progression apart from the stages of identification and acceptance, and progress and completion stages were only partially addressed. Conclusion is that the identified unaddressed needs such as, single point of reference, SLA and OLA inclusion etc., should be implemented or improved within the WCS at appropriate stages of work to gain better compliance of the service to the needs of the enterprise an work itself. The developed approach can hence be used to carry out similar analysis for the conformance of pre-built software functionality to work system needs with SMEs.

Virtuaalisen oppimisympäristön funktionaalisen käyttöliittymätestauksen automatisointi

Tämän tutkimuksen kohteena on Turun yliopistossa kehitetyn www-pohjaisen ViLLE-oppimisjärjestelmän funktionaalisen käyttöliittymätestauksen automatisointityö. Tutkimusta varten olen kerännyt kattavasti aineistoa aihetta käsittelevästä yleisestä kirjallisuudesta ja artikkeleista sekä toteutuksen kannalta spesifistä tietoa tarjoavista Internet-lähteistä. Tutkimuksessa olen tehnyt myös pienehkön määrän testausalan asiantuntijahaastatteluja. Tutkimuksen empiirisessä osuudessa olen valinnut testaukseen käytettävän testaustyökalun sekä toteuttanut valitulla testaustyökalulla ViLLE-oppimisjärjestelmän testauksen automatisointityön soveltamalla käytäntöön tutkimuksen teoriaosuudessa esitettyä tietoa hyvistä käytänteistä funktionaalisen käyttöliittymätestauksen automatisoinnissa. Tutkimuksen toteutuksessa olen käyttänyt kvalitatiivista tutkimusmenetelmää. Tutkimuksen empiirisen osuuden pohjalta kerätyn havaintoaineiston perusteella olen selvittänyt vastaukset seuraaviin tutkimuksessa esitettyihin tutkimuskysymyksiin: • Miten käytetty testaustyökalu on valittu ja mitkä olivat valintaan vaikuttaneet tärkeimmät kriteerit? • Miten käytetty testaustyökalu soveltuu ViLLE-oppimisjärjestelmän funktionaalisen käyttöliittymätestauksen automatisointiin? • Millä eri tavoin käytäntöön viety hyvien testiautomaation laatimistapojen mukainen toteutus vaikuttaa nyt laadittuun testiautomaatioon? • Esiintyikö toteutetussa testiautomaatiossa tutkimuksen teoreettisessa viitekehyksessä kuvattuja funktionaalisen käyttöliittymätestauksen automatisoinnille tyypillisiä ongelmia ja miten ongelmat saatiin ratkaistua? Tutkimuksen tulokset osoittavat melko selvästi, että ViLLE-oppimisympäristön funktionaalisen käyttöliittymätestauksen automatisointityön toteutukseen valittu Vaadin TestBench -testaustyökalu, joka on valittu tutkimuksen alkuvaiheessa suoritetun evaluoinnin perusteella, soveltuu käyttötarkoitukseensa hyvin. Lisäksi pystyin luotettavasti havainnoimaan, että testiautomaation ylläpidon tarve sekä testien laatimiseen kuluva aika vähenevät merkittävästi, kun testit laaditaan heti alusta lähtien rakenteeltaan modulaariseksi sekä tietyin teknisin keinoin mahdollisimman vähän käyttöliittymän rakennetta huomioonottavaksi. Ongelmia testiautomaation laatimisessa voivat aiheuttaa käytetty työkalu itsessään, testattavan järjestelmän toteutus sekä testien suoritusympäristö. Huolimatta kirjallisuuskatsauksen perusteella tehdystä varautumisesta tyypillisiin testiautomaation laatimisessa esiintyviin ongelmiin, myös joitakin sellaisia ongelmia esiintyi, joihin en ollut osannut varautua. Mahdollisiin ongelmiin etukäteen varautuminen kuitenkin selvästi auttoi suurimpaan osaan testiautomaation laatimisessa esiintyneistä ongelmista.