998 resultados para Kortti, Jukka: Modernisaatiomurroksen kaupalliset merkit


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Työssä tutkittiin teräsvalujen hitsattavuutta sekä kirjallisuuden että laboratoriokokeiden avulla. Työssä tarkasteltiin erityisesti valuterästä G-25CrMo4 ja tutkittiin seikkoja, jotka vaikuttavat kyseisen materiaalin hitsauksen onnistumiseen.

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Kirjallisuusarvostelu

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Teema: Opetuksen maantiede - Nuorten maantiede.

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Kirjallisuusarvostelu

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Teemanumero 3/2011: Adaptaatio.

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Kirjallisuusarvostelu

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The aim of the study is to expand networking between a packaging material manufacturer and retailers in order to develop products which appeal to brand owners and their customers. The in-built targets are to understand the retailer’s role in the value chain, clarify who makes packaging decision of private label products, and canvass the importance of sustainability. The present value chain of the packaging material manufacturer is reviewed first. It is assumed that sustainability could be a common interest, and The Consumer Goods Forum’s “A Global Language for Packaging and Sustainability” report is shortly discussed. The presentation of the most common packaging materials is based on a guide called “Packaging in the Sustainability Agenda: A Guide for Corporate Decision Makers”. The terms manufacturer’s brand and private label are defined. A retail value chain with emphasis on the role of customers as partners is introduced. The study area is the Nordic countries, and the information about Nordic retailers was provided first by desk research. The interviews were made in Finland, Sweden, Norway and Denmark. The study method is qualitative: the intention was to get initial insights, ideas and understandings. The results are compiled under the headings: sustainability, private labels, cooperation and packaging development. Also the reasons for good profitability of private labels are explained. Sustainability or responsibility is a key driver for innovation in the retail sector. Private labels have become brands. The ways of cooperation between a packaging material manufacturer and a retailer could be education and training. Packaging development is of great interest to retailers and they are willing to contribute.