Biblioteca Digital

87 resultados para brand gender

Emotions in branding : a study of the power of emotions in consumer brand choice

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Brand extension : moving away from an established brand image

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International brand alliances: creating value for brands : cooperation between two Finnish companies

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Brand management of functional foods aimed at global markets

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Celebrity endorsement as form of brand alliance : Case: Jamie Oliver and Sainsbury's supermarkets Ltd

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From globalization to global brands - the challenge of global brand positioning

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Buying a green brand - why? : consumers and the Luonnonystävä brand

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Skating on thin ice? : the brand extension on Reebok into ice-hockey equipment

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Corporate brand management in strategic alliances

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Building brand equity through co-branding : effects on the primary and the secondary brand

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Management of brand image : image survey on selective cosmetics

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Establishing a follow-up system for corporate level brand position strategy : Case Eltel Networks

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Managing and communicating brand heritage in consumer goods companies

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Local brand strategy implementation of global corporate credit card brands

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Formulating an international brand expression for Finnish functional food companies

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