Visual Customer Segmentation and Data Exploration with the Self-Organizing Map

Advancements in information technology have made it possible for organizations to gather and store vast amounts of data of their customers. Information stored in databases can be highly valuable for organizations. However, analyzing large databases has proven to be difficult in practice. For companies in the retail industry, customer intelligence can be used to identify profitable customers, their characteristics, and behavior. By clustering customers into homogeneous groups, companies can more effectively manage their customer base and target profitable customer segments. This thesis will study the use of the self-organizing map (SOM) as a method for analyzing large customer datasets, clustering customers, and discovering information about customer behavior. Aim of the thesis is to find out whether the SOM could be a practical tool for retail companies to analyze their customer data.

A new & accurate map of Sweden: collected from the latest improvemts. and adjusted by the most authentic astronl. observations

Teoksessa: A Complete System of Geography /E. Bowen, 1747. Plate 27.

A new map of Denmark, Norway, Sweden & Moscovy, shewing their present general divisions, cheif, cities or towns, rivers, mountains, &c.: dedicated to his highness William Duke of Glocester

0-meridiaani Lontoo: Koordinaattiasteikko: W15°-E85°, N74°30'-48°.

A new map of Sweden and Norway

London, published by James Wyld, Geographer to the Queen & H.R.H. Prince Albert, Charing Cross East & Model of the Earth, Leicester Square.

A new and exact map of Sweden and Norway corrected from the best observations communicated to the Royal Society at London & the Royal Academy at Paris &c.

Kartta leikattu karttakuvaa reunastavan kehyksen ulkorajaa pitkin.

A new map of Europe from the latest observations: inscrib'd to the hono.ble Samuel Molyneux esq. secretary to his R. H. the Prince

0-meridiaani: London.

A new and accurate map of Scandinavia, or the northern crowns of Sweden, Denmark, and Norway: drawn from the most approv'd maps and charts, and adjusted by astronoml. observations

Teoksessa A complete system of geography / E. Bowen, (London) 1747. Plate n:o 25.

An accurate map of Sweden, Denmark, and Norway, from the best authorities by Thos. Bowen

Engraved for Middleton's complete system of geography.

A map or chart of the Gulfs of Finland and Livonia with their respective ports and harbours, together with a large Plan of Kroonstad and St. Petersburg, taken from an original drawing lately sent from St. Petersburg

Sold by M. Senex at the Globe over against St. Dunstans Church in Fleetstreet London.