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Toimintojen ulkoistaminen: Case Teknologiateollisuus ry:n neuvotteluinfrastruktuuri ja -palvelut

Kandidaatintyö käsittelee neuvottelupalvelujen ja –infrastruktuurin ulkoistamista. Tarkastelukohteena toimii Teknologiateollisuus ry. Kyseessä on tyypillinen tapaustutkimus. Työssä käytetään laadullisia tutkimusmenetelmiä. Toimintojen ja palvelujen ulkoistaminen on lisääntynyt viime aikoina globalisaation, ydinosaamiseen keskittymisen ja kustannussäästöjen tavoittelemisen myötä. Ulkoistaminen voi tarkoittaa pääasiallisesti organisaation osan tai osatoiminnon sekä rutiininomaisten tehtävien siirtämistä ulkopuoliselle palveluntarjoajalle tai hankkimista ulkopuoliselta palveluntarjoajalta tai projektin tai prosessin vastuun delegointia. Ulkoistamisprosessista on esitetty myös monenlaisia malleja. Ulkoistamistyyppejä on kolme. Ulkoistamisen haitat ja riskit sekä yleisellä tasolla että Teknologiateollisuus ry:n neuvotteluinfrastruktuuria ja –palveluita ulkoistettaessa käsitellään kandidaatintyössä. Tässä työssä esitellään myös Embleton & Wright:n menestyksekkään ulkoistamisen tekijöiden malli. Mallissa menestyksekkään ulkoistamisen tekijät jaetaan kolmeen luokkaan: strategiseen analyysiin nojaaviin tekijöihin, suhteen hallintaan liittyviin tekijöihin ja toimittajien valintaan liittyviin tekijöihin.

The Rebirth of Dinamo Riga: From the Glorious Soviet Past to the Kontinental Hockey League

Since the end of Cold War rivalries, the world of international hockey was deemed to becoming increasingly homogenized along western sportization patterns. The introduction of the Russian-sponsored Kontinental Hockey League (KHL) signified a new era in the global diffusion of modern sports. Its recent expansion in the post-Soviet space and European countries significantly reshuffled the landscape of international hockey, offering new prospects for the studies of the intersection of sports, history, geopolitics and nationalism in the age of globalization. The aim of this study is to conceptualize the KHL and illuminate the role of ice hockey in post-Soviet Latvia. I treat the creation of the KHL and the integration of a Latvian-based team, “Dinamo Riga,” into the KHL within the broader discussion on the globalization of sports and its effects on national communities. The research is based on a case study of the modern rebirth of “Dinamo Riga” and its participation in the KHL and is confined to the scholarly themes in sports research, such as the history of modern sports and globalization, sports and nationalism. The study pays special attention to unveiling the geopolitical links between the restart of Latvian-Russian relations after the EU’s eastern enlargement and the re-emerging Latvian-Russian contacts in ice hockey. The research concludes that with the creation of the KHL, European hockey received a new charismatic “zone of prestige” for sports interaction. The project of “Dinamo Riga” became the new global phenomenon in Latvian sports in terms of its capabilities to transcend the post-Soviet geopolitical stereotypes in relation to Russia and serve as a new national symbol in the promotion and celebration of Latvian sporting nationalism. Further sociological research would require the clarification of the impact of Latvian-Russian cooperation in hockey on the bilateral relations of both countries and the formation of a national community in Latvia.

Export Tire Entry to Chinese Market

After the economic reform, China has undergone fast economic growth, urbanization and adopted the western lifestyle. Global enterprises are investing in China and Finnish companies began to enter the Chinese market after the 1980s. Fast economic growth has downside effects like pollution and thus more cleantech solutions are needed. There are different kinds of entry modes that companies are using when entering the Chinese market. This thesis focuses on export tire entry mode. The purpose of this study is to examine cleantech companies’ opinions about the export tire operations. The background of this study is built by combining the written knowledge about the history of the Chinese industry and market entry modes. The empirical part of the study is a semi-structured, qualitative analysis of five case companies that are operating together in a particular export tire and represent the highest Finnish cleantech knowledge. The results of this study indicate that the export tire entry is an easy and cost effective way to enter new markets or market segment. Export tire is really dependent on the leader who in this particular case succeeded well.

Ylirajainen tuonpuoleisuus

Kirjallisuusarvostelu

Paperi- ja selluteollisuus: Kestävän kehityksen rooli alalla ja alan tulevaisuus: Delfoi-tutkimus

Tutkimuksen tavoitteena oli hahmottaa paperi- ja selluteollisuuden nykytilaa ja tulevaisuutta kirjallisuuden sekä empiirisen tutkimuksen avulla. Tutkimuksen avulla hahmotettiin erityisesti kestävän kehityksen ja CSR:n merkitystä paperi- ja selluteollisuudessa, paperi- ja selluteollisuuden tämänhetkistä tilannetta sekä kilpailuedun lähteitä ja liiketoiminnan mahdollisuuksia alalla tulevaisuudessa. Tutkimuksen tutkimusmenetelmä oli kvalitatiivinen ja tutkimusmenetelmänä käytettiin Delfoi-menetelmää. Tutkimuksen perusteella voidaan todeta, että kestävä kehitys on tärkeä aihe paperi- ja selluteollisuudessa ja sen voidaan olettaa tulevaisuudessa olevan alalla vieläkin merkityksellisempi. Ympäristöllisistä tekijöistä ja näkökulmista on metsäteollisuudessa puhuttu jo vuosikymmenten ajan ja alan kansainvälistyminen sekä alalla viime aikoina tapahtuneet muutokset ovat nostaneet kiinnostusta kestävää kehitystä kohtaan entisestään. Tutkimuksen mukaan paperi- ja selluteollisuuden nykytilanne on tällä hetkellä haastava ja kilpailu alalla on kovaa. Syitä alan haastavaan tilanteeseen ovat alalla viime aikoina tapahtuneet muutokset ja kilpailun kiristyminen. Tulevaisuuden kilpailuedun lähteinä alalla voidaan nähdä muun muassa kestävään kehitykseen liittyvät tekijät, uudet tuotteet sekä materiaalit, markkinarakojen hyödyntäminen sekä kannattavuuden parantaminen. Uusia liiketoiminnan mahdollisuuksia alalla tulevaisuudessa ovat erikoistuotteet, bioenergia, innovaatiot, sivutuotteiden käyttö, kierrätettävät materiaalit, pakkausmateriaalit sekä biotalous.

Vastuullisten hankintojen toteutuminen ja kehitys suomalaisissa yrityksissä

Kuluttajien valveutuminen ja globalisaatio 2000-luvulla lukeutuvat suurimpiin taustasyihin sille, että vastuullisuus on noussut entistä tärkeämpään rooliin yritysten toiminnassa. Hankinnat ovat tämän vastuullisen toiminnan kannalta yksi kriittisimpiä osa-alueita, sillä yrityksen on hallittava hankintaketjunsa hyvin pystyäkseen takaamaan vastuullisten toimipojen ulottumisen aina sen alkupäähän asti. Tämä Pro Gradu-tutkielma kartoittaa Suomen yritysten vastuullisten hankintojen nykytilaa ja sen kehitystä viimeisen vuosikymmenen aikana. Tavoitteena on selvittää, miten vastuullisia hankintoja toteutetaan tämän päivän suomalaisissa yrityksissä ja ovatko aiempien tutkimuksien havaitsemat ongelmat vielä olemassa ja jos ovat, niin missä mittakaavassa. Tämä tutkimus on toteutettu sähköisenä kyselytutkimuksena, joka lähetettiin eri alojen yrityksille ympäri Suomea. Suomalaisten yritysten hankintojen vastuullisuus on mennyt eteenpäin viime vuosikymmenen tilanteesta, mutta kasvu näyttäisi olevan enemmän määrällistä kuin laadullista. Vastuullisia hankintoja toteuttaa yhä useampi yritys, mutta samat ongelmat vaivaavat vielä suurta osaa kaikista yrityksistä. Puutteita löytyy erityisesti sopimusosaamisessa, dokumentoinnissa ja informaationkulussa.

Contemporary marketing in the high-tech industry: Perceptions of Finnish IT marketing professionals

Over the last 30 years, new technologies and globalization have radically changed the way in which marketing is conducted. However, whereas their effects on business in general have been widely discussed, the focus of the effects on marketing remains without clear recognition. Global research has been made to shed light onto the issue, but it has widely concentrated on the views of executives as well as the consumer markets. In addition, a research gap is existent in applying the concept of marketing change in a specific business-to-business (B2B) industry. Therefore, the main research question this study seeks to answer is: “How is contemporary marketing conducted in the high-technology industry?” In this research, the researcher considers the specific industry of high-technology. However, as the industry is comprised of differing markets, the focus will be given to one of the industry’s prime sectors – the information technology (IT) markets, where companies offer other firms products or services manufactured with advanced technology. The growing IT-market is considered of critical importance in the economies of technologically ready countries such as Finland, where this research is also conducted. Through multiple case studies the researcher aims to describe how the changes in technology, customer engagement and future trends have shaped the way in which successful high-tech marketing is conducted in today’s marketplace. Then, results derived from the empirical research are presented to the reader with links to existing literature. As a conclusion, a generalized framework is constructed to depict and ideal marketer-customer relationship, with emphasis on dynamic, two-way communication and its supporting elements of customer analytics, change adaptation, strategic customer communication and organizational support. From a managerial point of view, the research may provide beneficial information as contemporary marketing can yield profitable outcomes if managed correctly. As a new way to grasp competitive advantage, strategic marketing is much more data-driven and customer-focused than ever before. The study can also prove to be relevant for the academic communities, while its results may act as inspiring for new focus on the education trends of future marketers. This study was limited to the internal activities done at the high-tech industry, leaving out the considerations for co-marketing, marketing via business partners or marketing at other B2B-industries.

Maakaasupolttimen säätöjärjestelmän kehittäminen

Jatkuvasti kiristyvät päästörajoitukset pakottavat teollisuuden kehittämään uusia ratkaisuja päästöjen vähentämiseksi. Hiilimonoksidin ja typen oksidien päästörajoitukset ovat erityi-sen tiukat esimerkiksi Kiinassa ja Yhdysvalloissa. Maakaasun ja ilman epätäydellisessä pa-lamisessa muodostuu hiilimonoksidia ja typen oksideja. Käytännön sovelluksissa palaminen on lähes aina epätäydellistä polttoaineen ja ilman epätäydellisen sekoittumisen takia, joten palamisreaktiossa muodostuva savukaasu sisältää edellä mainittuja haitallisia komponentteja lähes poikkeuksetta. Savukaasua voidaan puhdistaa erilaisilla menetelmillä ennen sen pää-tymistä ympäristöön. Tässä diplomityössä esitellään maakaasupoltinjärjestelmän keskeiset komponentit ja aihee-seen liittyvät tarpeelliset käsitteet sekä suunnitellaan polttoaine-ilma-seossuhdesäätö eräälle maakaasupoltinjärjestelmälle. Säädön ensisijaisena tavoitteena on pitää seossuhde mahdolli-simman tarkasti halutussa arvossa savukaasun puhdistuksen kannalta. Lisäksi säädön on tarkoitus taata mahdollisimman hyvä suorituskyky transienttitilanteissa. Järjestelmän eri osien toiminta mallinnetaan ja analysoidaan. Mallinnuksen perusteella suunnitellaan ja simu-loidaan säätöjärjestelmä. Suunniteltu säätöjärjestelmä toteutetaan osaksi polttolaitoksen automaatiojärjestelmää. Mittaustulokset osoittavat, että päästöjen kannalta säätö pitää seossuhteen riittävän tarkasti halutussa arvossa: hiilimonoksidin ja typen oksidien päästöt ovat asetettujen rajojen sisällä. Testiajojen perusteella prosessi on kuitenkin erittäin häiriöinen ja transienttitilanteissa ei saavuteta simulointien mukaista suorituskykyä.

Sustainable Computer Science Education

As the world becomes more technologically advanced and economies become globalized, computer science evolution has become faster than ever before. With this evolution and globalization come the need for sustainable university curricula that adequately prepare graduates for life in the industry. Additionally, behavioural skills or “soft” skills have become just as important as technical abilities and knowledge or “hard” skills. The objective of this study was to investigate the current skill gap that exists between computer science university graduates and actual industry needs as well as the sustainability of current computer science university curricula by conducting a systematic literature review of existing publications on the subject as well as a survey of recently graduated computer science students and their work supervisors. A quantitative study was carried out with respondents from six countries, mainly Finland, 31 of the responses came from recently graduated computer science professionals and 18 from their employers. The observed trends suggest that a skill gap really does exist particularly with “soft” skills and that many companies are forced to provide additional training to newly graduated employees if they are to be successful at their jobs.

FUTURES OF FINNISH FOOD SYSTEM BY 2050. The perspective of resilience

Modern food systems face complex global challenges such as climate change, resource scarcities, population growth, concentration and globalization. It is not possible to forecast how all these challenges will affect food systems, but futures research methods provide possibilities to enable better understanding of possible futures and that way increases futures awareness. In this thesis, the two-round online Delphi method was utilized to research experts’ opinions about the present and the future resilience of the Finnish food system up to 2050. The first round questionnaire was constructed based on the resilience indicators developed for agroecosystems. Sub-systems in the study were primary production (main focus), food industry, retail and consumption. Based on the results from the first round, the future images were constructed for primary production and food industry sub-sections. The second round asked experts’ opinion about the future images’ probability and desirability. In addition, panarchy scenarios were constructed by using the adaptive cycle and panarchy frameworks. Furthermore, a new approach to general resilience indicators was developed combining “categories” of the social ecological systems (structure, behaviors and governance) and general resilience parameters (tightness of feedbacks, modularity, diversity, the amount of change a system can withstand, capacity of learning and self- organizing behavior). The results indicate that there are strengths in the Finnish food system for building resilience. According to experts organic farms and larger farms are perceived as socially self-organized, which can promote innovations and new experimentations for adaptation to changing circumstances. In addition, organic farms are currently seen as the most ecologically self-regulated farms. There are also weaknesses in the Finnish food system restricting resilience building. It is important to reach optimal redundancy, in which efficiency and resilience are in balance. In the whole food system, retail sector will probably face the most dramatic changes in the future, especially, when panarchy scenarios and the future images are reflected. The profitability of farms is and will be a critical cornerstone of the overall resilience in primary production. All in all, the food system experts have very positive views concerning the resilience development of the Finnish food system in the future. Sometimes small and local is beautiful, sometimes large and international is more resilient. However, when probabilities and desirability of the future images were questioned, there were significant deviations. It appears that experts do not always believe desirable futures to materialize.

FUTURES OF FINNISH FOOD SYSTEM BY 2050. The perspective of resilience

Modern food systems face complex global challenges such as climate change, resource scarcities, population growth, concentration and globalization. It is not possible to forecast how all these challenges will affect food systems, but futures research methods provide possibilities to enable better understanding of possible futures and that way increases futures awareness. In this thesis, the two-round online Delphi method was utilized to research experts’ opinions about the present and the future resilience of the Finnish food system up to 2050. The first round questionnaire was constructed based on the resilience indicators developed for agroecosystems. Sub-systems in the study were primary production (main focus), food industry, retail and consumption. Based on the results from the first round, the future images were constructed for primary production and food industry sub-sections. The second round asked experts’ opinion about the future images’ probability and desirability. In addition, panarchy scenarios were constructed by using the adaptive cycle and panarchy frameworks. Furthermore, a new approach to general resilience indicators was developed combining “categories” of the social ecological systems (structure, behaviors and governance) and general resilience parameters (tightness of feedbacks, modularity, diversity, the amount of change a system can withstand, capacity of learning and self- organizing behavior). The results indicate that there are strengths in the Finnish food system for building resilience. According to experts organic farms and larger farms are perceived as socially self-organized, which can promote innovations and new experimentations for adaptation to changing circumstances. In addition, organic farms are currently seen as the most ecologically self-regulated farms. There are also weaknesses in the Finnish food system restricting resilience building. It is important to reach optimal redundancy, in which efficiency and resilience are in balance. In the whole food system, retail sector will probably face the most dramatic changes in the future, especially, when panarchy scenarios and the future images are reflected. The profitability of farms is and will be a critical cornerstone of the overall resilience in primary production. All in all, the food system experts have very positive views concerning the resilience development of the Finnish food system in the future. Sometimes small and local is beautiful, sometimes large and international is more resilient. However, when probabilities and desirability of the future images were questioned, there were significant deviations. It appears that experts do not always believe desirable futures to materialize.

Variance reduction properties of dynamic hedging models - empirical evidence from BRICS countries

This Master’s Thesis analyses the effectiveness of different hedging models on BRICS (Brazil, Russia, India, China, and South Africa) countries. Hedging performance is examined by comparing two different dynamic hedging models to conventional OLS regression based model. The dynamic hedging models being employed are Constant Conditional Correlation (CCC) GARCH(1,1) and Dynamic Conditional Correlation (DCC) GARCH(1,1) with Student’s t-distribution. In order to capture the period of both Great Moderation and the latest financial crisis, the sample period extends from 2003 to 2014. To determine whether dynamic models outperform the conventional one, the reduction of portfolio variance for in-sample data with contemporaneous hedge ratios is first determined and then the holding period of the portfolios is extended to one and two days. In addition, the accuracy of hedge ratio forecasts is examined on the basis of out-of-sample variance reduction. The results are mixed and suggest that dynamic hedging models may not provide enough benefits to justify harder estimation and daily portfolio adjustment. In this sense, the results are consistent with the existing literature.

Design thinking framework of experience innovation

Innovation remains one of the key drivers of sustainable and successful business. The variety of innovation approaches such as open models, intersectional thinking and co-creation tackles the challenge of viable novel offerings across the world. These approaches have certain similarities and their elements constitute design thinking. Recent market and society trends such as technological advances and globalization have intensify companies’ interaction with customers. Emotional engagement, pleasing communication and delight have gained equal to functionality importance. The complex of these components constitutes consumer experience. Academic research conceptualizes these changes by introducing customer-centered innovation, which replaces product-oriented approaches. However, both methods omit experience concept and provide fragmented explanation of experience innovation. Experience is an essential process of offering perception, which drives customer decisions. Therefore, an agenda of experience innovation development can systemize and explain the mechanisms of experience innovation. The purpose of this study is to create and explain the stage process framework of experience innovation by the means of design thinking approach. The research proceeds in accordance with the following sub-objectives: 1. Conceptualization of consumer experience through customer value. 2. Creation of experience innovation framework by the means of design thinking. This study is conducted by the means of conceptual research methods. The main theoretical contribution of the study is creation of the integrated framework of consumer experience innovation. The elaboration of design thinking agenda and methods applied to experience design builds the guidelines of experience innovation development. This research synthesizes the conceptual elements of the framework that resolves inconsistencies and duplications of theories. This essential clarification simplifies application of the experience innovation agenda, which can be useful for the wide range of specialists, from marketing to strategists, and from managers to entrepreneurs, willing to offer compelling experience to customers. The study highlights the crucial role of consumer experience in maintaining customer loyalty and designs the roadmap of innovating experience through the communication with customers.

Supply Chain Adaptation of Finnish Companies in Chinese Institutional Environment

Within the last few decades of operations and supply chain management, the field has seen the rise of so called best practices, methods that will help supply chains obtain their business goals and gain a competitive edge. These methods were thought to be universal. This however is not always the case, as the surrounding business environment could have a significant impact on what will be effective in gaining competitive edge. Contingency theory states that the success of a supply chain is determined by both internal capabilities, as well as external context aligning. This creates a strategic fit, which is a major determinant of success. In order for supply chains to reach this strategic fit, they must adapt. As China has seen rapid growth and over the last few decades become one of the major economies of the world, Western companies have tried to establish themselves there, only to find that the Chinese market is extremely difficult to operate in. The aim of this thesis was to investigate from contingency theory perspective, what are the institutional factors that affect supply chain management of Finnish companies operating in China, and how do Finnish companies adapt their supply chains to better fit the Chinese institutional environment. A theoretical model was created for this thesis, in which supply chains possess resources, which can be combined in a meaningful manner to create capabilities. Both resources and capabilities are affected by the surrounding institutional environment, which forces supply chains to adapt in order to find a better strategic fit. A total of six Finnish managers from three large and three small companies operating in China were interviewed. The results indicated that the Chinese business environment is significantly different, than that of Finland or Western countries in general. Three institutional factors were identified: Confucian though, fast-paced business environment, and managing labor force. These three institutional factors made the relationship and delivery capabilities particularly important, as well as human resources, reputation, physical resources and technological resources. In conclusion, it was discovered that the Chinese institutional environment is heavily affected by Confucian thought, as well as the rapid market growth. These are the two most important institutional factors that shape the Chinese market. If supply chains wish to be successful in China, adaptation regarding these two institutional factors should yield good results.