The Contribution of Mobile Device Manufacturers’ Site Usage to Brand Satisfaction and Loyalty

Recently most of the mobile phone manufacturer companies started to pay extra attention to their websites. This research investigates the sources of value creation on the mobile phone manufacturers’ website and the affect visiting the manufacturers’ website has on brand loyalty and brand satisfaction. The results show a correlation between positive website usage experience, brand loyalty and brand satisfaction. Moreover there is a relation between Novelty, Efficiency, Lock-in and the perceived usefulness the manufacturers’ website has on the mobile phone device. And finally the main reason behind Finnish student’s mobile phone brand loyalty is its country of origin.

Map illustrating the site of the harbours for the proposed Obi-railway : the soundings are all calculated in feet and are based upon the data of the Russian Marine Ministry : the underlined figures are soundings taken by the scooner Bakan, 1887

Kartta kuuluu A. E. Nordenskiöldin kokoelmaan