Piano Sonata No. 11 in a Major, K. 331

Soitinnus: Piano.

Sonata in E-flat Major for Violin and Piano, K.481

Soitinnus: Viulu, piano.

Serenade No. 12, in C Minor, K. 388

Soitinnus: Oboet (2), klarinetit (2), fagotit (2), käyrätorvet (2).

Symphony no. 39 : in E-flat, K. 543

Soitinnus: ork.

Symphony no. 41 : in C, K. 551 ("Jupiter")

Soitinnus: ork.

Symphony no. 36 : in C, K. 425 ("Linz")

Soitinnus: ork.

Symphony No. 38, K.504

Soitinnus: Ork.

Divertimento No. 15, in B flat, K. 287

Soitinnus: Käyrätorvet (2), viulut (2), alttoviulu, kontrabasso.

Symphony no. 40 : in g minor, K. 550

Soitinnus: ork.

Managing Customer Retention in Health and Fitness Club Industry

The objective of this study is to resolve how customer retention is managed in Finnish health and fitness clubs, and how is this comparable with the theoretical aspects of customer retention. It is also discussed how the process leading to customer retention is handled, and what the essential elements of customer retention and loyalty are specifically in the health and fitness club industry. In addition, it is discussed to what extent do health and fitness club companies implement the elements of customer retention in their businesses. Finally, there is discussion about the relationship and priority between the behavioral and attitudinal methods of creating retention in the companies. The data was collected by interviewing the management of six health and fitness clubs from different geographical regions in Finland. Results indicated that the most important constructs concerning customer retention were switching barriers, pricing strategy, competitive aspect, corporate image, service quality, employee retention, and customer satisfaction. In addition, the implementation of customer retention was found to vary between different sized companies and companies from different geographical locations. Moreover, it was discovered that the companies put more effort in constructs that are considered to create customer loyalty instead of retention.

In memorian J. K. Paasikivi

Soitinnus: orkesteri.

"Hirmuista! Mitä tästä tulee?" : J. K. Paasikivi 1944-48

Kirjallisuusarvostelu