Communicating Highway Safety: What Works, 2002

Few topics in transportation are of greater significance, now and in the future, than making today’s roads safe for those who use them. This study aims to assist the formulation of policy by examining the empirical evidence currently available on the ability of several forms of communication efforts and activities to increase knowledge about and affect attitudes and behavior toward highway safety practices. The objective of this effort is to provide a comparative synthesis of what works and what does not in highway safety campaigns across a large number of topical areas that have a mass media component. This was accomplished by conducting an extensive literature review to determine the current state of knowledge concerning what works and what has significant potential for wide use in future highway safety campaigns. An analytic framework for investigating highway safety campaigns was created. The framework includes (1) the types of media components, (2) the types of collaborations, (3) the context in which the campaign is intended to have impact, (4) the structure or procedural steps into which campaigns are organized, (5) the principles for what works in a campaign, and (6) the desired impact of a campaign on its target audience. The report reveals 25 characteristics of successful communication campaigns, strategies that stand a chance of achieving changes in knowledge, attitude, and behavior. The actual impact of mass communication remains unproven because of a perceived lag in the development of adequate evaluation techniques. Education by itself has not generally resulted in significant changes in the behaviors targeted, but education of the public and advocacy groups has often helped enact necessary legislation, transmit knowledge about the provisions and penalties of laws in ways that increase their deterrent effect, and generate public support for law enforcement programs. Even in such cases, however, when enforcement is inconsistent, public compliance frequently decreases with time. Approaches to traffic safety that emphasize the need for long-term individual- and community-based measures are found to be especially crucial for addressing complex problems like drinking and driving that are determined by a myriad of lifestyle and psychosocial factors.

Basic Iowa materials, 1990

This is a classed bibliography of materials by Iowans or about Iowa. It is drawn from the publications: Iowa and Some Iowans, 1988 and New Iowa Materials, 1990 to assist the needs of teachers of Iowa history and literature.

New Iowa materials : a supplement to the third edition of Iowa and some Iowans, 1990

This bibliography is an update to the publication Iowa and Some Iowans, 1988. It includes literature and history with elementary and secondary interests.

Iowa and some Iowans : a bibliography of enrichment books, 1970

This bibliography was prepared through the cooperation of the executive board of the Iowa Association of School Librarians in hope that the books and pamphlets listed will supplement and enrich the material available in school libraries.

Iowa and Some Iowans : a Bibliography for Schools and Librarians, 1996

Iowa and Some Iowans is a classed bibliography of materials by Iowans or about Iowa. It is in the same order in which the average school or public library or media center would shelve materials, that is, nonfiction in order using the Dewey Decimal System, and fiction in alphabetical order by author. Biographies and autobiographies are generally entered 920's. A few may be entered under the subject with which the biography is related. An attempt is made to provide most of the information needed to catalog each title including the Iowa-related subject headings, and the joint authors, artists and series titles pertinent to the bibliography. These items are included at the bottom of the entry as numbered “tracings” and are a record of the items included in the indexes. The author or creator of a work and the title of the work are indexed also. Fourth Edition 1996. NOTE: this digital version has some pagination discrepancies in the transition from chapter to chapter, but all content is included.

Survey of School Library Media Centers in Iowa, July 2001-May 2002

Survey of School Library Media Centers in Iowa.

Survey of School Library Media Centers in Iowa, July 2002-June 2003

Survey of School Library Media Centers in Iowa.

Survey of School Library Media Centers in Iowa, July 2003-June 2004

Survey of School Library Media Centers in Iowa.

Survey of School Library Media Centers in Iowa, July 2004-June 2005

Survey of School Library Media Centers in Iowa.

Consumer Advisory: Social Media Safety & Security, October 2013

The Attorney General’s Consumer Protection Division receives hundreds of calls and consumer complaints every year. Follow these tips to avoid unexpected expense and disappointments. This record is about: Social Media Safety & Security