Consumers’ Demand for Pork Quality: Applying Semantic Network Analysis, May 2006

Abstract Consideration of consumers’ demand for food quality entails several aspects. Quality itself is a complex and dynamic concept, and constantly evolving technical progress may cause changes in consumers’ judgment of quality. To improve our understanding of the factors influencing the demand for quality, food quality must be defined and measured from the consumer’s perspective (Cardello, 1995). The present analysis addresses the issue of food quality, focusing on pork—the food that respondents were concerned about. To gain insight into consumers’ demand, we analyzed their perception and evaluation and focused on their cognitive structures concerning pork quality. In order to more fully account for consumers’ concerns about the origin of pork, in 2004 we conducted a consumer survey of private households. The qualitative approach of concept mapping was used to uncover the cognitive structures. Network analysis was applied to interpret the results. In order to make recommendations to enterprises, we needed to know what kind of demand emerges from the given food quality schema. By establishing the importance and relative positions of the attributes, we find that the country of origin and butcher may be the two factors that have the biggest influence on consumers’ decisions about the purchase of pork.

Business Sphere, Vol. 18, no.1

Information technology is a strong and important sector of the Iowa economy employing 30,000 Iowans at more than 2,000 companies, according to a new analysis from Battelle Institute consultants. The strength of Iowa’s IT industry is based in the service-segment. Internet and data services, communications network services, and software and computer services constitute 81 percent of all IT employment. Slightly ahead of U.S. trends, these service sectors compose the backbone of Iowa’s IT industry,

Iowa Communications Network Fiscal Year 2010 Annual Report

Use of ICN’s Internet and data services have continued to increase exponentially, which reflects the capacity needed for greater access to high-speed Internet (Broadband). Users are incorporating more web-based applications, which uses larger amounts of bandwidth; such as transmitting hospital MRIs, video streaming, and web-based systems.

Iowa Department of Transportation Fiscal Year 2002 Report of Savings by Using Videoconferencing through Iowa Communications Network to the Iowa General Assembly, 2002

ICN Videoconferencing by the Iowa Department of Transportation

Small Business: Referral Information on Programs to Assist Women and Minorities in Establishing and Expanding Small Businesses, Revised October 2000

Small Business: Referral Information on Programs to Assist Women and Minorities in Establishing and Expanding Small Businesses

Iowa Department of Transportation Fiscal Year 2003 Report of Savings by Using Videoconferencing Through Iowa Communications Network, Iowa Department of Transportation, December 2003

Iowa DOT savings through use of Iowa Communications Network (ICN)videoconferencing.

Iowa State Center Business Office, June 30, 2002

State University Audit Report

Iowa Communications Network, June 30, 2002

State Agency Audit Report

Iowa Communications Network, June 30, 2003

State Agency Audit Report

Iowa State Center Business Office, Iowa State University of Science and Technology, Independent Auditor's Reports Financial Statements, June 30, 2003 & 2004

State University Audit Report

Iowa Department of Transportation Fiscal Year 2004 Report of Savings by Using Videoconferencing Through Iowa Communications Network, Iowa Department of Transportation, December 2004

Iowa DOT savings through use of Iowa Communcations Network (ICN) videoconferencing

2004 Annual Report of the Iowa Communications Network, 2004

This is the Annual Report for Fiscal Year 2004 (July 1, 2003-June 30, 2004) for the Iowa Communications Network.

Iowa Communications Network, Independent Auditor's Reports, Basic Financial Statements and Supplementary Information, Schedule of Findings, June 30, 2004

State Agency Audit Report

Iowa State Center Business Office, Iowa State University of Science and Technology, Independent Auditor's Reports, Financial Statements, June 30, 2004 & 2005

State University Audit Report

2000 Summary Iowa Beef Cow Business Record, 2001

2000 Summary Iowa Beef Cow Business Record