Cooperative learning in the ESL classroom

This research explores the advantages and disadvantages of collaborative learning departing from two different methodological studies. In the first one, we will go deep into the reflections about group work of a student-teacher in her first experiences during a two months practicum in Sabadell's Emily Bronte. In the second one, we will analyze in a more empirical way the interaction that takes place among a trio of students engaged in a question-answering task about a text based on a three minutes vignette recorded on January 2010

Debating as a classroom tool for adapting learning outcomes to the European higher education area

The creation of the European Higher Education Area has meant a number of significant changes to the educational structures of the university community. In particular, the new system of European credits has generated the need for innovation in the design of curricula and teaching methods. In this paper, we propose debating as a classroom tool that can help fulfill these objectives by promoting an active student role in learning. To demonstrate the potential of this tool, a classroom experiment was conducted in a bachelor’s degree course in Industrial Economics -Regulation and Competition-, involving a case study in competition policy and incorporating the techniques of a conventional debate -presentation of standpoints, turns, right to reply and summing up-. The experiment yielded gains in student attainment and positive assessments of the subject. In conclusion, the incorporation of debating activities helps students to acquire the skills, be they general or specific, required to graduate successfully in Economics.

La gestión de la reputación on-line por parte de las compañías hoteleras : El papel del community manager

Mi trabajo de disertación se desarrolla en el contexto del Grado de Comunicación de la UOC y la finalidad es establecer un marco teórico actualizado sobre el concepto de reputación on-line aplicable al sector hotelero. En este sentido entiendo necesario partir del análisis de tres hoteles de Palma de Mallorca para obtener un diagnóstico de reputación y poderafirmar que existe una relación entre su reputación on-line y la obtención de mayores ingresos. Por este motivo, llevaré a cabo un estudio de caso comparativo con la herramienta de monitorización SocialVane del Hotel Gran Meliá Victoria con sus competidores más directos.