Factors crítics de l'èxit d'Amazon.com

L’objectiu principal d’aquest treball és analitzar els factors claus d’èxit de l’empresa Amazon, que l’han convertit en una de les companyies de comerç electrònic més grans e importants de l’actualitat. Amazon marca la diferència entre minorista online i el model de negoci tradicional.Volem entendre què ha fet que una empresa tan similar a la seva competència hagi tingut un creixement exponencial de les seves vendes, i quin ha estat el procés que s’ha seguit per arribar a tenir el prestigi actual.Metodologia : El desenvolupament d’aquest treball segueix la pauta de les 4P del màrqueting mix proposades per Philip Kotler al 1972: Producte, Preu, Promoció/Comunicació i Distribució (Product, Price, Place and Promotion). Hem escollit aquest marc teòric ja que al divideix de manera coherent tots els factors importants que volem tractar.Utilitzarem els coneixements adquirits a diverses assignatures (Creació d’empreses i Màrqueting de Serveis entre d’altres), per aprofundir en l’estudi de cada un dels quatre apartats principals. En cada apartat estudiarem els factors més importants relacionant-los amb diverses teories estudiades durant aquests quatre anys (com per exemple la teoria de la llarga cua) i profunditzant en conceptes claus com el CRM.Finalment, a les conclusions presentarem també un canvas que resumeixi breument els factors d’èxit principals i més importants en aquesta empresa, composant tots ells el model de negoci d’Amazon.

Els antecedents de la crisi de l'estat liberal a Espanya i a Itàlia: una visió comparada (1875-1895)

The author proposes a comparative study in the frame of a macroarea formed by the south European countries. He points out the characteristics and difficulties of the liberal state establishment in the Mediterranean countries. At the same time he underlines the new importance of the intellectuals roll as one of the main consequences of that crisis.

Els antecedents de la crisi de l'estat liberal a Espanya i a Itàlia: una visió comparada (1875-1895)

The author proposes a comparative study in the frame of a macroarea formed by the south European countries. He points out the characteristics and difficulties of the liberal state establishment in the Mediterranean countries. At the same time he underlines the new importance of the intellectuals roll as one of the main consequences of that crisis.

The Sustainable Debts of Philip II: A Reconstruction of Spain's Fiscal Position, 1560-1598

The defaults of Philip II have attained mythical status as the origin of sovereign debt crises. Four times during his reign the king failed to honor his debts and had to renegotiate borrowing contracts. In this paper, we reassess the fiscal position of Habsburg Spain. New archival evidence allows us to derive comprehensive estimates of debt and revenue. These show that primary surpluses were sufficient to make the king's debt sustainable in most scenarios. Spain's debt burden was manageable up to the 1580s, and its fiscal position only deteriorated for good after the defeat of the "Invincible Armada." We also estimate fiscal policy reaction functions, and show that Spain under the Habsburgs was at least as "responsible" as the US in the 20th century or as Britain in the 18th century. Our results suggest that the outcome of uncertain events such as wars may influence on a history of default more than strict adherence to fiscal rules.

Risk sharing with the monarch: Excusable defaults and contingent debt in the age of Philip II, 1556-1598

Contingent sovereign debt can create important welfare gains. Nonetheless,there is almost no issuance today. Using hand-collected archival data, we examine thefirst known case of large-scale use of state-contingent sovereign debt in history. Philip IIof Spain entered into hundreds of contracts whose value and due date depended onverifiable, exogenous events such as the arrival of silver fleets. We show that this allowedfor effective risk-sharing between the king and his bankers. The data also stronglysuggest that the defaults that occurred were excusable they were simply contingenciesover which Crown and bankers had not contracted previously.

The sustainable debts of Philip II: A reconstruction of Castile's fiscal position, 1566-1596

The defaults of Philip II have attained mythical status as the origin of sovereigndebt crises. We reassess the fiscal position of Habsburg Castile, derivingcomprehensive estimates of revenue, debt, and expenditure from new archivaldata. The king s debts were sustainable. Primary surpluses were large and rising.Debt-to-revenue ratios remained broadly unchanged during Philip s reign.Castilian finances in the sixteenth century compare favorably with those of otherearly modern fiscal states at the height of their imperial ambitions, includingBritain. The defaults of Philip II therefore reflected short-term liquidity crises,and were not a sign of unsustainable debts.

Lending to the borrower from hell: Debt and default in the age of Philip II, 1556-1598

What sustained borrowing without third-party enforcement, in the early days of sovereignlending? Philip II of Spain accumulated towering debts while stopping all payments tohis lenders four times. How could the sovereign borrow much and default often? Weargue that bankers ability to cut off Philip II s access to smoothing services was key. Aform of syndicated lending created cohesion among his Genoese bankers. As a result,lending moratoria were sustained through a cheat the cheater mechanism (Kletzer andWright, 2000). Our paper thus lends empirical support to a recent literature emphasizingthe role of bankers incentives for continued sovereign borrowing.

Barnbyn Skå (Skå, la vila dels infants) 1947-1972: L’experiència terapèutica de Gustav Jonsson amb infants «irrecuperables»

The article presents the trajectory of the Swedish psychiatrist Gustav Jonsson (1907-1994) who, in the 1940s, revolutionised the therapeutic and educational treatment of children and young people, considered irreclaimable from the social point of view, who were committed to educational institutions. It analyses the social development of the Welfare State in Sweden, the legal framework of child protection, as well as the context of Swedish residential care centres for children and young people in the first half of the 20th century in order to go further into the psychological and educational work conducted with the Barnbyn Skå group. Jonsson redirected the analysis of violent behaviours that were manifest in these children and young people which made them intractable from the educational point of view and established elements of psychoanalytical understanding, based on a systemic approach in which the family context became essential in order to understand the children’s difficulties. Barnbyn Skå was the centre which, under the guidance of Jonsson, developed this new therapeutic and pedagogic approach. The educational work carried out there exceeded the traditional model in terms of control and surveillance. The methods were considered radical from within pedagogy and caused great controversy which led the centre to continuous investigations on behalf of the Social Services of Stockholm between 1960 and 1970. For several decades Barnbyn Skå has been considered a pioneering experience in the field of Scandinavian child psychiatry.