Marketing education, distance learning and hypermedia : teaching 'current issues in marketing' in a virtual campus

This article reports on a project at the Universitat Oberta de Catalunya (UOC: The Open University of Catalonia, Barcelona) to develop an innovative package of hypermedia-based learning materials for a new course entitled 'Current Issues in Marketing'. The UOC is a distance university entirely based on a virtual campus. The learning materials project was undertaken in order to benefit from the advantages which new communication technologies offer to the teaching of marketing in distance education. The article reviews the main issues involved in incorporating new technologies in learning materials, the development of the learning materials, and their functioning within the hypermedia based virtual campus of the UOC. An empirical study is then carried out in order to evaluate the attitudes of students to the project. Finally, suggestions for improving similar projects in the future are put forward.

Re-writing and Its Pedagogical Value: A Case Study

Tenint en compte el temps i la energia que els mestres i professors dediquen a la correcció de redaccions i produccions escrites i el poc efecte que aquestes semblen tenir en altres produccions dels aprenents, es va dissenyar la recerca que es presenta en aquest article. Els resultats de l'estudi semblen suggerir que les correccions no faciliten l'aprenentatge. Com presentem aquesta activitat de retroalimentació a l'alumnat i la posició que li donem dins d'un enfocament basat en el procés de l'escriptura seran clau per fer que les correccions siguin facilitadores de l'aprenentatge de la producció escrita.

'L’escriptura del jo', una proposta d’educació intercultural i tractament de la diversitat per a l’ensenyament secundari obligatori = The writing of I, an intercultural educational proposal and treatment of diversity for Compulsory Secondary Education

The writing of I is a project that starts an itinerary through past, present and future experiences of each of our students based on following research activities. Reading, creation and recreation of text and other items that turn essentially around autobiographical writing and culminate with the elaboration of a free autobiography

El subtitulado como posible herramienta complementaria en la rehabilitación logopédica de determinadas patologías lingüísticas

La tesis es una aproximación multidisciplinar entre dos áreas de investigación tan diferentes como la Traducción Audiovisual y la Logopedia. El potencial de los subtítulos como herramienta de aprendizaje lingüístico está centrando la atención de numerosos estudios en los últimos años. Los subtítulos nacieron, originalmente, como una técnica de traducción o de accesibilidad para personas sordas o con deficiencias auditivas, sin embargo, se ha demostrado que también son una herramienta muy útil para fomentar el aprendizaje de la lectura y escritura e incluso para mejorar las competencias lingüísticas de estudiantes con diferentes necesidades. El objetivo principal de la tesis es, por tanto, un intento de ampliar la función y los posibles destinatarios que se puedan beneficiar del uso de esta técnica. Así, se pretende mostrar cómo se puede aplicar una técnica de traducción audiovisual, en concreto el subtitulado, en el ámbito de las patologías del lenguaje, como material de rehabilitación logopédica.

Teaching, research and service: Experience and opinions of accounting Spanish academics

Research, teaching and service are the main activities carried out in almost all European universities. Previous research, which has been mainlycentred in North-American universities, has found solid results indicatingthat research and teaching are not equally valued when deciding on facultypromotion. This conclusion creates a potential conflict for accountingacademics on how to distribute working time in order to accomplish personalcareer objectives. This paper presents the results of a survey realisedin two European countries: Spain and the United Kingdom, which intendedto explore the opinions and personal experience of accounting academicsworking in these countries. Specifically, we focus on the following issues:(i) The impact of teaching and service on time available for research;(ii) The integration of teaching and research; (iii) The perceived valueof teaching and research for career success and (iv) The interaction betweenprofessional accounting and accounting research. The results show thatboth in Spain and in the United Kingdom there is a conflict between teachingand research, which has its origin in the importance attached to researchactivities on promotion decisions. It also seems evident that so far, theconflict is being solved in favour of research in prejudice of teaching.

Open Apps: Opening Teaching Experiences and Applications

The Universitat Oberta de Catalunya (Open University of Catalonia, UOC) is an online university that makes extensive use of information and communication technologies to provide education. Ever since its establishment in 1995, the UOC has developed and tested methodologies and technological support services to meet the educational challenges posed by its student community and its teaching and management staff. The know-how it has acquired in doing so is the basis on which it has created the Open Apps platform, which is designed to provide access to open source technical applications, information on successful learning and teaching experiences, resources and other solutions, all in a single environment. Open Apps is an open, online catalogue, the content of which is available to all students for learning purposes, all IT professionals for downloading and all teachers for reusing.To contribute to the transfer of knowledge, experience and technology, each of the platform¿s apps comes with full documentation, plus information on cases in which it has been used and related tools. It is hoped that such transfer will lead to the growth of an external partner network, and that this, in turn, will result in improvements to the applications and teaching/learning practices, and in greater scope for collaboration.Open Apps is a strategic project that has arisen from the UOC's commitment to the open access movement and to giving knowledge and technology back to society, as well as its firm belief that sustainability depends on communities of interest.

Passat i present de la impremta escolar i els llibres de vida: les tècniques Freinet a l’Estat espanyol a propòsit d’algunes publicacions recents

Les darreres publicacions sobre els inicis de les tècniques Freinet a les escoles de l’Estat espanyol són una bona oportunitat per conèixer les aportacions dels mestres que van apostar per una renovació pedagògica, i posen de manifest la vigència de les pràctiques del pedagog Célestin Freinet. La nostra aportació recull i relaciona les idees principals d’alguns dels estudis recents sobre les tècniques Freinet, relacionades amb l’aprenentatge del llenguatge, amb l’objectiu de ressenyar alguns aspectes importants de les investigacions i fer un breu repàs a la figura dels mestres que impulsaren l’ús de la impremta a l’escola, la creació de les revistes escolars i els llibres de vida a l’Estat espanyol. Propostes basades en la manipulació, el tempteig experimental, la necessitat d’expressió de l’infant, el foment de la reflexió lingüística i la creativitat, que van renovar l’enfocament de l’aprenentatge de la lectura i l’escriptura i que es reivindiquen com a pràctiques útils actualment. Es pretén contribuir a la difusió del valuós llegat dels mestres que van creure en una escola renovada i, al mateix temps, a la recuperació de les bases del seu ideari pedagògic. La vitalitat de les recerques actuals és una mostra del creixent interès per recuperar les aportacions de Freinet, per conèixer el nostre passat i poder reflexionar sobre la millora de la pràctica docent present i de futur.

El comentario de textos electrónicos = Commentary on electronic texts

When sat in front of a computer screen and keyboard, we read and write different kinds of texts (chats, blogs, websites,etc.) and do so differently (with links, photographs, icons, etc.). However, we still comment on as many texts as in the pastin both public and private spheres. After setting out some typical features of reading and writing electronic texts, we givesome examples of students' colloquial commentary out of school, list some of the commonest academic tasks and offersome ideas and make some recommendations for making progress in this field

Supervisió i control de la lectura: anàlisi de procediments, judicis metacognitius i resultats de comprensió en estudiants d'Educació Secundària Obligatòria

Els processos de comprensió lectora són complexes, i requereixen de l’ús autorregulat, conscient i deliberat de la metacognició en les seves dues vessants: supervisió i control. L’objectiu d’aquest projecte és analitzar les relacions entre aquests dos components, i la seva repercussió en la comprensió lectora que finalment s’assoleix. Per tal de tractar aquesta qüestió s’han analitzat els processos de lectura seguits per 60 alumnes d’Educació Secundària Obligatòria. La presència i el tipus de relectura ha estat considerada com a mesura de control (estratègia emprada per millorar la pròpia comprensió), mentre que els judicis metacognitius són considerats com a mesura de supervisió. També es va elaborar una prova de comprensió lectora incloent preguntes que requerissin diferents nivells de processament cognitiu, de més superficial a més profund. Els nostres resultats preliminars mostren una relació entre l’ajust dels judicis metacognitius i la comprensió lectora assolida; els lectors que millor entenen el text tendeixen a ser els que millor supervisen la seva comprensió. La relectura també s’ha mostrat útil per millorar la comprensió, ja que els participants obtenen millors resultats després de rellegir. Per últim, s’ha trobat una relació significativa entre l’ajust dels judicis metacognitius i la relectura. D’una banda, aquests resultats subratllen la importància de la supervisió i el control en la comprensió lectora, i ofereixen evidències per explicar les complexes relacions entre supervisió, control, i resultats de comprensió. A més, els processos de lectura i els objectius amb què hom rellegeix apareixen com a temes rellevants que requereixen ser investigats per comprendre millor la interacció entre els processos de supervisió i control en la comprensió lectora. D’altra banda, els resultats tenen valuoses implicacions educatives, ja que proporcionen evidències de la importància d’ensenyar processos metacognitius des d’un punt de vista estratègic, en contraposició a les “tècniques”, per tal de millorar la comprensió lectora.

Do Fiscal and Political Decentralization Raise Students’ Performance? A Cross-Country Analysis

The low quality of education is a persistent problem in many developed countries. Parallel to in the last decades exists a tendency towards decentralization in many developed and developing countries. Using micro data from the Programme for International Student Assessment (PISA) referred to 22 countries, we test whether there exists an impact of fiscal and political decentralization on student performance in the areas of mathematics, reading skills and science. We observe that fiscal decentralization exerts an unequivocal positive effect on students’ outcomes in all areas, while the effect of political decentralization is more ambiguous. On the one hand, the capacity of the subnational governments to rule on its region has a positive effect on students’ performance in mathematics. On the other hand, the capacity to influence the country as a whole has a negative impact on mathematics achievement. As a general result, we observe that students’ performance in Mathematics is more sensible to these exogenous variations than in Sciences and reading skills. Keywords: School outcomes, PISA, fiscal decentralization, political decentralization JEL codes: H11, H77, I21

Priorities and hierarchical accounts of translation

This paper is a study of the concept of priority and its use together with the notion of hierarchy in academic writing and theoretical models of translation. Hierarchies and priorities can be implicit or explicit, prescribed, suggested or described. The paper starts, chronologically, wtih Nida and Levý’s hierarchical accounts of translation and follows their legacy in scholars as different as Newmark and Gutt. The concept of priorities is hinted at also in didactic models (Nord) as well as in norm-theoretical and accounts of translation (Toury and Chesterman) within Descriptive Translation Studies. All of these authors are analyzed and commented. The paper calls for a more systematic and straightforward account of translational priorities, and proposes a few conceptual tools that stem from this research model, including the concepts of ambition and richness of a translation. Finally, the paper concludes with an adaptation of Lakoff and Johnson’s view of prototypicality and its potential usefulness in research into and the understanding of translation.

Assessment in CLIL

The aim of this talk is to explore assessment in higher education and support for learners during their academic education. It investigates the assessment methods that provide success for universities and learners. Universities which implement CLIL should assess learners who would like to attend a programme in English without taking account of their English language qualifications. This assessment should be done in writing, listening and comprehension, speaking and reading and comprehension. In the literature, formative and summative assessments are considered. Formative assessment is ongoing, 'more complex as its intention is to be directly diagnostics with a view to immediately impacting on learner's next steps' (Coyle et al, 2010). Summative assessment occurs at the end of the term or course. McKay, 2006 divides assessment into three phases: design, operationalization and administration phase. If these three phases can't be embedded in the classroom as they are, they can be introduced as a set of questions; why?, how? and what?

Utilizar los juegos para aprender a resolver conflictos = Using games to learn and resolve conflicts

The characteristics of games make them excellent tools for multiple learning situations in the area of Physical Education, aswell as learning those necessary skills that allow students to handle social situations and especially conflicts. Understandingthat a conflict may be considered from a constructive perspective and that it may represent an excellent learningopportunity is a fundamental point. Games can help us in this task but it is important that the teacher knows theircharacteristics and which may be the most convenient in each educational moment

El juego y su estructura interna en relación con el trabajo de la condición física en primaria = Games and their internal structure in relation to the work of physical condition in Primary Education

One of the methodological resources that teachers use in a generalised way in Physical Education classes is the game. Inthis article we define the concept of game and analyse the characteristics of their internal structure. On the other hand welook at the concepts of physical condition and conditional skills and describe the objectives of its work in Primary Education.Finally, we relate these concepts and propose two practical examples of modifying the internal structure of the game so asto produce variations in the implied conditional skills

'Situaciones problema' y desarrollo de la competencia motriz en educación física escolar: cuestiones didácticas = Problem situations and developing motor competence in Physical Education at school: didactic questions

From the areas of motor learning and the teaching of Physical Education we promote coherent methodological orientationswith the present curricular guide that are focused in such a way so that the student is able to act independently. In thissense we may consider the problem situations as a good example for methodological proposals. So as to determine its useand adequateness for Physical Education it is conveniente to analyse the characteristics of the motor tasks that areproposed as well as the features of the teaching intervention in such a way as to ease the adquisition and development ofthe motor competence of the students