Quantitative analysis of image factors in a cultural heritage tourist destination

The tourism consumer’s purchase decision process is, to a great extent, conditioned by the image the tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinations’ promotion and development policies seek differentiation strategies so that they may position the destinations in the most suitable market segments for their product in order to improve their attractiveness to visitors and increase or consolidate the economic benefits that tourism activity generates in their territory. To this end, the main objective we set ourselves in this paper is the empirical analysis of the factors that determine the image formation of Tarragona city as a cultural heritage destination. Without a doubt, UNESCO’s declaration of Tarragona’s artistic and monumental legacies as World Heritage site in the year 2000 meant important international recognition of the quality of the cultural and patrimonial elements offered by the city to the visitors who choose it as a tourist destination. It also represents a strategic opportunity to boost the city’s promotion of tourism and its consolidation as a unique destination given its cultural and patrimonial characteristics. Our work is based on the use of structured and unstructured techniques to identify the factors that determine Tarragona’s tourist destination image and that have a decisive influence on visitors’ process of choice of destination. In addition to being able to ascertain Tarragona’s global tourist image, we consider that the heterogeneity of its visitors requires a more detailed study that enables us to segment visitor typology. We consider that the information provided by these results may prove of great interest to those responsible for local tourism policy, both when designing products and when promoting the destination.

Redrawing Tarraco

The city of Tarragona houses an important architectural heritage mainly from its past as ‘Tarraco’, capital of the Roman province of Hispania Citerior, but also from its medieval and late 19th century history. The archaeological ensemble of Tarraco was inscribed as a UNESCO World Heritage Site in 2000, but although many efforts have been devoted by archaeologists and historians to unveil and understand the history and aspect of the Roman city, many aspects remain unknown. This is largely caused by the absence of a coherent body of historiographical material, which is todays cattered across several institutions and, specially, the lack of precise and useful graphical representations of the remains and of the existing city that allows in-depth analysis and interpretations of future findings. In recent years, researchers from the Catalan Institute of Classical Archaeology (ICAC) and the Architecture School of the URV (ETSA) have teamed up to produce comprehensive, detailed graphic materials, including a new set of plans and sections of the old city, of the grandiose areas of representation of the Provincial capital, and of the hidden structures beneath the city’s surface. These have been executed with the latest technologies (fotogrammetry, laser scanning) but also with traditional methods (measurement, topography), on t op of a mixture of existing materials (hand-drafted cartography from municipal master plans) and of historical and archaeological documentation.

Estudi i revalorització dels paisatges culturals de l'alta muntanya pirinenca: la vall del Madriu (Andorra), patrimoni de la humanitat de la UNESCO

Estudi arqueològic integrat de la vall del Madriu-Perafita-Claror (Andorra) iniciat al 2004 sota la coordinació de l’ICAC. L’estudi s’insereix en la declaració de la vall com a Patrimoni de la Humanitat (UNESCO). Las recerques s’enfoquen des de l’Arqueologia del Paisatge, de manera diacrònica i pluridisciplinar, fent especial atenció a les relacions de les societats amb el medi. Les restes arqueològiques treballades s’associen a activitats ramaderes, metal•lúrgiques i de carboneig. La recerca paleoecològica se centra en sediments lacustres, torbosos i arqueològics. L’any 2006, s’han analitzat a alta resolució temporal dues seqüencies palinològiques: l’estany Blau (2471 m) i la torbera de Bosc dels Estanyons (2180 m), obtenint les principals fases d’explotació i antropització d’aquest espai altimontà, així com l’evolució del paisatge en els darrers 11000 anys . La campanya de camp s’ha centrat en l’obtenció de mostres de pluja pol•línica referencial a la vall i en el sondatge de l’estany Forcat (2539 m). Un total de tres mostres han estat enviades a datar per C14. Els treballs arqueològics s’han centrat en l’excavació de sondejos de diagnòstic als jaciments de Basses de Setut (2325 m) i Pleta de les Bacives ( 2530 m) i en la realització de prospeccions a les capçaleres de les valls de Madriu, Perafita i Claror. S’han documentat estructures arqueològiques i s’han realitzat estudis antracològics dels sediments excavats en aquestes. S’ha realitzat un transecte altitudinal de carboneres al llarg de la vall per tal de enregistrar una major diversitat cronològica dels espais de carboneig. S’han enviat datacions C14 per tal de determinar la cronologia de les estructures. Les datacions del 2005 mostren una intensa ocupació ramadera i de carboneig a partir del segle XIV, en època baixmedieval i moderna, així com un establiment metal·lúrgic d’època romana.

Projecte web "Viatges a Patrimonis de la Humanitat" (Ass. Amics Unesco Barcelona)

Treball Final Carrera sobre la gestió d'un projecte web, de gestió de continguts multimèdia, de creació i coordinació d'un equip de voluntaris per a la divulgació en línia i el foment dels viatges culturals als llocs Patrimoni de la Humanitat realitzats per una entitat intercultural catalana, Amics de la UNESCO de Barcelona.

Anàlisis de les possibilitats d'inclusió de la Menorca talaiòtica a la llista del Patrimoni Mundial

Aquest treball pretén, com a objectiu principal, analitzar les possibilitats que té el conjunt talaiòtic de l’illa per a ser nombrat Patrimoni Mundial per la UNESCO

A Mammalian Lost World in Southwest Europe during the Late Pliocene.

Over the last decades, there has been an increasing interest on the chronology, distribution and mammal taxonomy (including hominins) related with the faunal turnovers that took place around the Pliocene-Pleistocene transition [ca. 1.8 mega-annum (Ma)] in Europe. However, these turnovers are not fully understood due to: the precarious nature of the period's fossil record; the"non-coexistence" in this record of many of the species involved; and the enormous geographical area encompassed. This palaeontological information gap can now be in part bridged with data from the Fonelas P-1 site (Granada, Spain), whose faunal composition and late Upper Pliocene date shed light on some of the problems concerning the timing and geography of the dispersals.