Sobre el Art Director. Paradigmas creativos: W. Addison, P. Rand y F. Depero

El present projecte descriu els inicis de la comunicació visual i la importància d’aquesta per els comerços que van néixer a rel de la Revolució Industrial. Analitza el moviment modern i l’aparició de la figura del Art Director als Estats Units en una època liderada per l’Avantguardisme i el Futurisme. S’endinsa en els treballs de tres figures importants en el món del disseny gràfic: William Addison, Paul Rand i Fortunato Depero. L’objectiu d’aquest treball es mostrar la influencia d’aquestes figures en la publicitat.

Synthesis and antiprotozoal activity of oligomethylene- and p-phenylene-bis(methylene)-linked bis(+)-huprines

We have synthesized a series of dimers of (+)-(7R,11R)-huprine Y and evaluated their activity against Trypanosoma brucei, Plasmodium falciparum, rat myoblast L6 cells and human acetylcholinesterase (hAChE), and their brain permeability. Most dimers have more potent and selective trypanocidal activity than huprine Y and are brain permeable, but they are devoid of antimalarial activity and remain active against hAChE. Lead optimization will focus on identifying compounds with a more favourable trypanocidal/anticholinesterase activity ratio.

Synthesis and antiprotozoal activity of oligomethylene- and p-phenylene-bis(methylene)-linked bis(+)-huprines

We have synthesized a series of dimers of (+)-(7R,11R)-huprine Y and evaluated their activity against Trypanosoma brucei, Plasmodium falciparum, rat myoblast L6 cells and human acetylcholinesterase (hAChE), and their brain permeability. Most dimers have more potent and selective trypanocidal activity than huprine Y and are brain permeable, but they are devoid of antimalarial activity and remain active against hAChE. Lead optimization will focus on identifying compounds with a more favourable trypanocidal/anticholinesterase activity ratio.