Quantitative analysis of image factors in a cultural heritage tourist destination

The tourism consumer’s purchase decision process is, to a great extent, conditioned by the image the tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinations’ promotion and development policies seek differentiation strategies so that they may position the destinations in the most suitable market segments for their product in order to improve their attractiveness to visitors and increase or consolidate the economic benefits that tourism activity generates in their territory. To this end, the main objective we set ourselves in this paper is the empirical analysis of the factors that determine the image formation of Tarragona city as a cultural heritage destination. Without a doubt, UNESCO’s declaration of Tarragona’s artistic and monumental legacies as World Heritage site in the year 2000 meant important international recognition of the quality of the cultural and patrimonial elements offered by the city to the visitors who choose it as a tourist destination. It also represents a strategic opportunity to boost the city’s promotion of tourism and its consolidation as a unique destination given its cultural and patrimonial characteristics. Our work is based on the use of structured and unstructured techniques to identify the factors that determine Tarragona’s tourist destination image and that have a decisive influence on visitors’ process of choice of destination. In addition to being able to ascertain Tarragona’s global tourist image, we consider that the heterogeneity of its visitors requires a more detailed study that enables us to segment visitor typology. We consider that the information provided by these results may prove of great interest to those responsible for local tourism policy, both when designing products and when promoting the destination.

El PEIN cinc anys després, balanç i perspectives

El dia 27 de febrer de 1998 va tenir lloc a la Universitat de Girona la jornada «El PEIN cinc anys després: balanç i perspectives», organitzada per la Càtedra de Geografia i Pensament Territorial (UdG) i la Societat Catalana d’Ordenació del Territori. L’objectiu era reflexionar sobre el Pla d’Espais d’Interès Natural cinc anys després de la seva entrada en vigor i valorar fins a quin punt s’havien acomplert les expectatives que havia despertat i com podia afrontar els nous reptes en la conservació del patrimoni natural

Una Mirada turística para el patrimonio cultural: Centro de Atención al Visitante del Camino de los Príncipes, Santa Catarina, Brazil

En este trabajo se lleva a cabo la planificación de un centro que sirva como punto de referencia para la información de la región del Camino de los Príncipes, en Santa Catarina, Brasil. Allí, a través de actividades turísticas, se buscará difundir i preservar el patrimonio cultural y natural por medio de su valoración. Este centro será denominado “Centro de Atención al Visitante”, y allí el turista, la población local y los administradores podrán acceder a todas las informaciones relevantes y oportunidades de servicios del Camino de los Príncipes

Pla de gestió sostenible de la finca de la Casanova de dalt

En aquest Treball de Final de Grau es proposa un pla de gestió per a la finca de propietat privada de la Casanova de Dalt, situada al municipi de les Masies de Voltregà, a Osona. Aquesta finca no disposa de cap element que gestioni el patrimoni natural i cultural que conté, per aquest motiu és de gran interès la seva redacció. L’objectiu del projecte és analitzar els valors que posseeix la finca: faunístics, florístics, paisatgístics, culturals, etc. per avaluar la importància d’aquesta com a punt estratègic dins la comarca, ja que actua com a connector ecològic entre diferents espais protegits de la zona. Un cop obtinguda tota la informació s’han proposat uns objectius per a la finca i un seguit d’estratègies per aconseguir els objectius establerts. Com a resultats del projecte s’han elaborat 7 fitxes d’actuació per dur a terme a la finca. Aquestes fitxes corresponen a estratègies per a la gestió de l’espai i es basen en dues línies principals de treball, la conservació de la biodiversitat i l’ordenació d’usos. La primera està enfocada en conservar els principals valors naturals que presenta la finca i la segona està dirigida a fer compatibles les activitats ago-ramaderes que s’hi duen a terme amb els anteriors valors.

Redrawing Tarraco

The city of Tarragona houses an important architectural heritage mainly from its past as ‘Tarraco’, capital of the Roman province of Hispania Citerior, but also from its medieval and late 19th century history. The archaeological ensemble of Tarraco was inscribed as a UNESCO World Heritage Site in 2000, but although many efforts have been devoted by archaeologists and historians to unveil and understand the history and aspect of the Roman city, many aspects remain unknown. This is largely caused by the absence of a coherent body of historiographical material, which is todays cattered across several institutions and, specially, the lack of precise and useful graphical representations of the remains and of the existing city that allows in-depth analysis and interpretations of future findings. In recent years, researchers from the Catalan Institute of Classical Archaeology (ICAC) and the Architecture School of the URV (ETSA) have teamed up to produce comprehensive, detailed graphic materials, including a new set of plans and sections of the old city, of the grandiose areas of representation of the Provincial capital, and of the hidden structures beneath the city’s surface. These have been executed with the latest technologies (fotogrammetry, laser scanning) but also with traditional methods (measurement, topography), on t op of a mixture of existing materials (hand-drafted cartography from municipal master plans) and of historical and archaeological documentation.

Effects of landscape evolution on flora and habitats in agricultural mosaics

A landscape mosaic is a landscape that consist of various patches, inhabited by different habitat communities over time. Agricultural mosaics area result of the long history between societies and the environment. The understanding of the driving forces for change in this landscapes, and their effect on biodiversity, allow the development of useful tools to assess and manage natural heritage. Plant diversity, endangered plant species and interesting habitats receive the center of attention, because of their capability to integrate and reflect the main changes of this landscapes after medium and long-term.

Del patrimonio natural de los peces al patrimonio cultural del pescado: el Espai del Peix de Palamós

By submitting a brief example of the production process in the maritime heritage and fishing, we try to show that, among the different maritime heritage production processes that are occurring today in the Costa Brava (Catalonia, Spain), different “logics” are guiding these processes, which are causing a real transformation of the concept of maritime heritage and practices associated with it