Bill Bernbach, el publicitario que hizo posible el éxito de Volkswagen en EEUU, instaurando un nuevo orden en la publicidad del momento que aún hoy sigue vigente

A lo largo de esta exposición se va a tratar de demostrar que Bill Bernbach, considerado como uno de los mejores publicitarios de todos los tiempos, consiguió generar, junto a su equipo, las condiciones necesarias para liderar una revolución creativa que cambió el concepto de publicidad convencional conocido hasta el momento. Con las campañas del Volkswagen Beetle como protagonistas, Bernbach cambió la percepción que el público americano de mediados de los 50 tenía del coche alemán. Mediante una publicidad sincera y honesta, cambió la reputación del coche hasta elevarlo a la categoría de símbolo cultural de una nación. Un nuevo concepto de publicidad que sentó las bases de la publicidad como actualmente la conocemos. Un hecho sin precedentes que motivó un cambio revolucionario en la forma de entender la publicidad, que se extendió no sólo por los EEUU, sino por todo el mundo.

Bill Murray: el sentido y la estilización de la figura del cómico a través de su descontextualización

Este trabajo de investigación trata de comprender los procesos que han hecho posible el salto del actor estadounidense Bill Murray de la comedia gamberra de género a los discursos de autor -un movimiento cada vez más habitual en el cine contemporáneo. Con dicho fin, se someten las diferentes fases de su filmografía a un análisis que permite cristalizar los puntos en que éstas se comunican. Al vehicularlo con los estudios que autores como Gilles Deleuze, Maurice Blanchot o Giorgio Agamben han dedicado a algunas figuras de la literatura del siglo XX es posible situar la naturaleza de este proceso y dilucidar la finalidad que ha dado lugar a él.

A foundation model for marxian breakdown theories based on a new falling rate of profit mechanism (Long version)

The paper presents a foundation model for Marxian theories of the breakdown of capitalism based on a new falling rate of profit mechanism. All of these theories are based on one or more of "the historical tendencies": a rising capital-wage bill ratio, a rising capitalist share and a falling rate of profit. The model is a foundation in the sense that it generates these tendencies in the context of a model with a constant subsistence wage. The newly discovered generating mechanism is based on neo-classical reasoning for a model with land. It is non-Ricardian in that land augmenting technical progress can be unboundedly rapid. Finally, since the model has no steady state, it is necessary to use a new technique, Chaplygin's method, to prove the result.

A foundation model for marxian breakdown theories based on a new falling rate of profit mechanism.

The paper presents a foundation model for Marxian theories of the breakdown of capitalism based on a new falling rate of profit mechanism. All of these theories are based on one or more of ?the historical tendencies?: a rising capital-wage bill ratio, a rising capitalist share and a falling rate of profit. The model is a foundation in the sense that it generates these tendencies in the context of a model with a constant subsistence wage. The newly discovered generating mechanism is based on neo-classical reasoning for a model with land. It is non-Ricardian in that land augmenting technical progress can be unboundedly rapid. Finally, since the model has no steady state, it is necessary to use a new technique, Chaplygin?s method, to prove the result.

Of Coalition and Speed: Passage and Duration of Statutes in Uruguay's Parliament, 1985-2000

We report preliminary findings from analysis of a database under construction. The paper explores the legislative process in search for some of the alleged consequences of cabinet coalitions in a presidential system. Coalition effects should be less evident in the success of executive initiatives: strategic behavior hampers this intuitive measure of performance. Better measures, because less subject to strategic considerations, are the odds of passage of legislators' bills and the time proposals take to be approved. Thus measured, coalition effects are discernible. Analysis of the universe of proposals processed in the fragmented Uruguayan Parliament between 1985 and 2000 reveals that coalition, observed about half the period, swells success rates of coalition members by 60% on average (and by as much as 150% for those close to the president). Event history analysis shows that coalitions cut the wait for an executive bill by 3 months, 1/6th the average wait. The reverse effect is felt on the duration of legislators' bills.

El Nuevo acuerdo de financiación regional: un análisis de urgencia ADENDA

This note contains some addenda to a recent paper (de la Fuente, 2009) that analyzed the new Spanish system of regional financing on the basis of the agreement between the central and regional Governments reached last July. The note updates my previous discussion after examining the bill that has been recently sent to Parliament by the Government and identifies some technical problems of the Government's proposal.

Sobre la puesta en marcha del nuevo sistema de financiación regional: proyecciones para 2009 y algunas reflexiones

This paper presents an estimate of the financial results of the new Spanish system of regional financing in 2009. According to these estimates, some regions will experience sharp reductions in their adjusted financing per capita between 2007 and 2009 which may be very difficult to accept. This would mean that there will be strong pressures for the reform of the new system from the very beginning. To avoid, or at least mitigate, this problem it would be helpful to introduce some changes in the bill currently being discussed by the Parliament. The necessary changes would not alter the nucleus of the recent agreement.