Alcohol en las relaciones públicas. Cómo se dan a conocer las marcas a través de las relaciones públicas

Treball d’anàlisis i investigació de l’ús de les relacions públiques i el màrqueting experiencial dels anunciants de begudes alcohòliques. Tractament de la normativa vigent sobre el tema i estudi dels diferents tipus d’accions de comunicació que porta a terme aquest sector. Profunditzant en dos exemples de marques i la seva comunicació durant els últims anys mitjançant les relacions públiques.

The Cornella Health Interview Survey Follow-Up (CHIS.FU) Study: design, methods, and response rate

Background: The aim of this report is to describe the main characteristics of the design, including response rates, of the Cornella Health Interview Survey Follow-up Study. Methods: The original cohort consisted of 2,500 subjects (1,263 women and 1,237 men) interviewed as part of the 1994 Cornella Health Interview Study. A record linkage to update the address and vital status of the cohort members was carried out using, first a deterministic method, and secondly a probabilistic one, based on each subject's first name and surnames. Subsequently, we attempted to locate the cohort members to conduct the phone follow-up interviews. A pilot study was carried out to test the overall feasibility and to modify some procedures before the field work began. Results: After record linkage, 2,468 (98.7%) subjects were successfully traced. Of these, 91 (3.6%) were deceased, 259 (10.3%) had moved to other towns, and 50 (2.0%) had neither renewed their last municipal census documents nor declared having moved. After using different strategies to track and to retain cohort members, we traced 92% of the CHIS participants. From them, 1,605 subjects answered the follow-up questionnaire. Conclusion: The computerized record linkage maximized the success of the follow-up that was carried out 7 years after the baseline interview. The pilot study was useful to increase the efficiency in tracing and interviewing the respondents.

Els Gravats rupestres prehistòrics dels jaciments de Blugzeimat i Gleb Dan Dan: Tiris, Sàhara Occidental

En aquest estudi analitzem els gravats prehistòrics de la plana del Tiris. L’objectiu principal és contribuir a millorar el coneixement de l’art rupestre a través de l’estudi de dos jaciments situats al sud-est del Sàhara Occidental: Blugzeimat i Gleb Dan Dan