Las narrativas transmedia como constructoras del mensaje publicitario entre marca y consumidor. Estudio de Caso: Red Bull “Can you Make it?”

En les últimes dues dècades el món publicitari ha experimentat una gran evolució a causa de l’aparició dels nous models digitals i l’entorn 2.0. En aquest projecte es recull un anàlisi sobre els orígens de la transmedialitat, les seves característiques i múltiples funcions. A més a més, aprofundirem en el rellevant paper del consumidor en aquests nous formats, en ser un element fonamental que ajuda a tancar el cercle comunicatiu. En concret, s’estudiarà el repte Can You Make It? de la marca Red Bull en ser un cas amb una gran varietat d’elements publicitaris a analitzar.

[Notes breus (fauna)] Primera citació de brema blanca (Abramis bjoerkna) a Catalunya i noves introduccions de peixos exòtics (Alburnus alburnus, Sander lucioperca i Silurus glanis) a diverses conques catalanes = First record of white bream (Abramis bjoerkna) in Catalonia (Spain) and new introductions of exotic fish (Alburnus alburnus, Sander lucioperca and Silurus glanis) into Catalan river basins

En aquesta nota es recullen noves observacions de diverses espècies de peixos exòtics obtingudes en un mostreig efectuat de febrer a maig de 2003, en catorze embassaments de Catalunya

Ager Tarraconensis 5. Paisatge, poblament, cultura material i història = Landscape, Settlement, Material Culture and History Proceedings of the International Symposium

Aquesta obra recull 28 comunicacions presentades al Simposi internacional «L’ager Tarraconensis. Paisatge, poblament, cultura material i història», celebrat a Tarragona el 27 i 28 d’octubre del 2010, organitzat per l’Institut Català d’Arqueologia Clàssica a la seu de l’Institut i a la Diputació de Tarragona. Les aportacions al simposi se centren en l'evolució del paisatge al Camp de Tarragona i en altres regions del món romà, en la varietat de les primeres estratègies de control romà del territori, en les tipologies i evolució dels establiments, en aspectes econòmics i en la dinàmica del poblament, sense faltar-hi alguna aportació de l'epigrafia. Tot plegat fa referència molt especialment al territori de Tarraco, tot i que el simposi també va comptar amb comunicacions sobre altres territoris de l'àrea catalana i saguntina i d'altres províncies romanes, com la Lusitània, les Gàl·lies i la Transpadana; les comparacions entre diferents regions han donat una riquesa notable al debat. Entre els resultats més suggerents comptem amb la constatació de la similitud en els models de romanització del territori en les diferents àrees d'àmbit català i valencià, que contrasten significativament amb els models de territoris d'Andalusia, França i Portugal.

RPS : Red social para entusiastas de Raspberry Pi

El proyecto "RPS: Red social para entusiastas de Raspberry Pi", se desarrollará en el ámbito temático de desarrollo de aplicaciones móviles con HTML5. La idea principal de este proyecto se centra en dar visibilidad a la comunidad de Raspberry Pi, mediante una aplicación móvil destinada a compartir las experiencias de sus usuarios de una forma sencilla y atractiva.

Moda en la red : Análisis del sector en el ámbito del marketing online

El éxito del comercio electrónico, el manejo de nuevas plataformas para llevar a cabo campañas de marketing online, la aparición de influenciadores como los blogs y las redes sociales o los nuevos formatos de publicidad de moda en la red son algunos de los puntos que se analizarán en esta disertación.

Espectadroa de la red

Presentación de los barrios de blogs: cómo son, cómo se relacionan, cómo se propaga la información a través de éstos y cómo saber cuáles son los más interesantes.

How are riparian plants distributed along the riverbank topographic gradient in Mediterranean rivers? Application to minimally altered river stretches in Southern Spain.

Species structure and composition in Mediterranean riparian forests are determined by hydrological features, longitudinal zonation, and riverbank topography. This study assesses the distribution of four native riparian plants along the riverbank topographic gradient in three river stretches in southern Spain, with special emphasis on the occupation of adult and young feet of each species. The studied stretches suffered minimal human disturbances, displayed semi-arid conditions, and had wide riparian areas to allow the development of the target species: black alder (Alnus glutinosa), salvia leaf willow (Salix salviifolia), narrow-leafed ash (Fraxinus angustifolia), and oleander (Nerium oleander). Thalweg height was used to define the riverbank topographic gradient. The results showed a preferential zone for black alder and salvia leaf willow in the range of 0-150 cm from the channel thalweg, with adult alders and willows being more common between 51 and 150 cm and young alders being more common under 50 cm. Conversely, narrow-leafed ash and oleander were much more frequent, and showed greater development, in the ranges of 151-200 cm and 201-250 cm, respectively, whereas the young feet of both species covered the entire topographic range. Adult feet of the four species were spatially segregated along the riverbank topographic gradient, indicating their differential ability to cope with water stress from the non-tolerant alders and willows to more tolerant narrow-leafed ash trees and oleanders. Young feet, however, showed a strategy more closely linked to the initial availability of colonisation sites within riparian areas to the dispersion strategy of each species and to the distribution of adult feet. In Mediterranean areas, where riparian management has traditionally faced great challenges, the incorporation of species preferences along riverbank gradients could improve the performance of restoration projects.

Modelling nitrogen and phosphorus loads in a Mediterranean river catchment (La Tordera, NE Spain)

Human activities have resulted in increased nutrient levels in many rivers all over Europe. Sustainable management of river basins demands an assessment of the causes and consequences of human alteration of nutrient flows, together with an evaluation of management options. In the context of an integrated and interdisciplinary environmental assessment (IEA) of nutrient flows, we present and discuss the application of the nutrient emission model MONERIS (MOdelling Nutrient Emissions into River Systems) to the Catalan river basin, La Tordera (north-east Spain), for the period 1996–2002. After a successful calibration and verification process (Nash-Sutcliffe efficiencies E=0.85 for phosphorus and E=0.86 for nitrogen), the application of the model MONERIS proved to be useful in estimating nutrient loads. Crucial for model calibration, in-stream retention was estimated to be about 50 % of nutrient emissions on an annual basis. Through this process, we identified the importance of point sources for phosphorus emissions (about 94% for 1996–2002), and diffuse sources, especially inputs via groundwater, for nitrogen emissions (about 31% for 1996–2002). Despite hurdles related to model structure, observed loads, and input data encountered during the modelling process, MONERIS provided a good representation of the major interannual and spatial patterns in nutrient emissions. An analysis of the model uncertainty and sensitivity to input data indicates that the model MONERIS, even in data-starved Mediterranean catchments, may be profitably used by water managers for evaluating quantitative nutrient emission scenarios for the purpose of managing river basins. As an example of scenario modelling, an analysis of the changes in nutrient emissions through two different future scenarios allowed the identification of a set of relevant measures to reduce nutrient loads.

Sexual foraging segregation in South American sea lions increases during the pre-breeding period in the La Plata River plume

Stable carbon and nitrogen isotopes in skin and bone of South American sea lions from Brazil and Uruguay were analysed to test the hypothesis that trophic overlap between the sexes is lower during the pre-breeding season than throughout the rest of the year. The isotopic values of skin and bone were used to infer the trophic relationships between the sexes during the pre-breeding period and year round, respectively. Prey species were also analysed to establish a baseline necessary for interpreting the stable isotope ratios of skin and bone. Standard ellipse areas, estimated using Bayesian inference in the SIBER routine of the SIAR package in R, suggested that males and females used a wide diversity of foraging strategies throughout the year and that no differences existed between the sexes. However, the diversity of foraging strategies was largely reduced during the pre-breeding period, with all the individuals of each sex adopting similar strategies, but with the two sexes differing considerably in stable isotope values and the ellipse areas of males and females not overlapping at all. Nevertheless, the results revealed a general increase in the consumption of pelagic prey by both sexes during the pre-breeding period. The progressive crowding of individuals in the areas surrounding the breeding rookeries during the pre-breeding period could lead to an increase in the local population density, which could explain the above reported changes.

La marca como agente creador de contenido multiplataforma transmedia: la transformación de Red Bull

En els últims anys la comunicació ha evolucionat a causa de la digitalització de la societat i l'aparició de múltiples plataformes socials. Per això, aquesta investigació busca analitzar com ha canviat l'entorn comunicatiu, fins a quins nivells ha afectat això a les marques i als consumidors prenent com a punt central d'aquest projecte la transmedialitat, les seves característiques i les seves funcions. A més, analitzarem tots aquests canvis aplicant els coneixements teòrics a la campanya Red Bull Stratos, que per a molts va marcar un abans i un després en la història del màrqueting de continguts.

The Problem of Invasive Species in River Ecosystems

Invasive nonnative species are a major problem in river ecosystems, and have large ecological and economic costs. Few ecosystems can resist invasions. The species that tend to invade most readily are those that humans. Introduce the most, and the ecosystems they invade are those with the most human activity. Most invasions are irreversible, and control is expensive, so efforts should be focused on prevention of future invasions

Concluding Remarks on River Conservation

We have pragmatic and ethical obligations to conserve rivers and their biodiversity. This chapter outlines how and why river conservation is important. To make a difference, we must act as individuals and groups, using water wisely and protecting vulnerable assets such as water quality, riparian zones and aquatic biodiversity

Imposicions estructurals en el drenatge de la conca del riu Onyar (Girona)

The Onyar River basin is situated in the depression of la Selva. His origins are related to tectonic activity during Neogen in this region. In his evolution, we note a slowly and continuous downfall which directs the morphodinamical behaviour. In this sense, the drainage network has a directional trend towards the north, as consecuence of fault systems, and specially the N-S oriented one. A fault of this system has an important influence in the basin morphology, directs the drainage towards the north and avoids a closely drainage in the basin

Catalase in fluvial biofilms: a comparison between different extraction methods and example of application in a metal-polluted river

Antioxidant enzymes are involved in important processes of cell detoxification during oxidative stress and have, therefore, been used as biomarkers in algae. Nevertheless, their limited use in fluvial biofilms may be due to the complexity of such communities. Here, a comparison between different extraction methods was performed to obtain a reliable method for catalase extraction from fluvial biofilms. Homogenization followed by glass bead disruption appeared to be the best compromise for catalase extraction. This method was then applied to a field study in a metal-polluted stream (Riou Mort, France). The most polluted sites were characterized by a catalase activity 4–6 times lower than in the low-polluted site. Results of the comparison process and its application are promising for the use of catalase activity as an early warning biomarker of toxicity using biofilms in the laboratory and in the field

Red Riding Hood: Caperucita Roja, de Perrault a Catherine Hardwicke

El cuento de Caperucita Roja1 ha sobrevivido a través de los años gracias a su rico simbolismo por las imágenes de gran alcance que contiene. La joven niña con la capa roja que se encuentra con un lobo disfrazado de abuela es algo que golpea profundamente al receptor. El tema se ha estudiado desde numerosos puntos de vista; destaca el psicoanalista Bruno Bettelheim,2 que señala la caperuza que lleva la protagonista como símbolo de su entrada en la pubertad, asociando el color rojo con el ciclo menstrual. No todos los críticos están de acuerdo con este aspecto, aunque bastantes autores relacionan el cuento con el despertar de la sexualidad,la adolescencia y todo lo que conlleva. Perrault tampoco descuida tener en cuenta su advertencia de los riesgos en la etapa, sobre todo para las niñas románticas, en la moraleja final del relato.