55 resultados para Marketing communication


Relevância:

20.00% 20.00%

Publicador:

Resumo:

El estudio de las implicaciones comunicativas presentes en el paisaje abre un amplio abanico de posibilidades para el tratamiento de la dualidad entre comunicación y paisaje. Aspectos como los efectos que el paisaje genera en los procesos de comunicación humana (comunicación intrapersonal e interpersonal), el seguimiento de los procesos comunicativos mediante los cuales se mercadea con el paisaje (comunicación de masas), la construcción de imaginarios individuales y colectivos a partir de la interacción entre ciudadanía y paisaje y, más recientemente, la construcción de identidades territoriales a partir de la elaboración de una imagen de marca de ciudad o de país —léase promoción turística, citymarketing y/o branding— tienen, todos ellos, unas enormes implicaciones en las sociedades contemporáneas. Es por todo ello por lo que se hace imprescindible avanzar hacia un modelo de análisis comunicativo del paisaje, objetivo posible interrelacionando la geografía y los estudios de comunicación, dos disciplinas aparentemente alejadas una de la otra en cuanto a sus orígenes y su praxis y, sin embargo, muy cercanas en lo que respecta a la evolución reciente de sus paradigmas y en lo referente al tratamiento de determinados conceptos, como los de espacio y paisaje.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

La comunicació mòbil és un dels temes de més actualitat en diferents fòrums, des de diferents perspectives. Espanya juga un paper important per les dinàmiques i l’evolució del seu mercat. En aquest sentit, el nostre país ofereix un interès específic per l'amplitud del seu parc de dispositius 3G (el segon d'Europa, després d'Itàlia) i per la intensitat del desenvolupament de xarxes socials mòbils, a més de per la creixent implicació d'empreses en la producció i distribució de continguts mòbils. Com va passar amb Internet, es tracta d’un procés d'innovació pel qual els formats de contingut, les pràctiques de consum i els models de negoci característics de la televisió i la xarxa, per exemple, s'adapten, primer, al nou mitjà, per a després desenvolupar formes i models específics que aprofiten les potencialitats de personalització, geolocalització i conectivitat ubiqua.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The recent surge in scientific electronic journals began when libraries began having access to the WWW in the mid-1990s. The shift from paper to digital has affected the traditional alignment and role of the primary "stakeholders" -mainly authors, publishers, universities and libraries. The author offers a brief review of the history of the scholarly journal followed by the evolution of e-journals in during the past two decades. The article then focuses on the implications that these have had on traditional library processes and services such as selection, acquisitions, cataloguing, storage, preservation and user services. In the conclusion the author speculates on the long term effect of Web-based publishing on the format of the traditional scholarly journal as it has existed for over 300 years.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

We present a simple model of communication in networks with hierarchical branching. We analyze the behavior of the model from the viewpoint of critical systems under different situations. For certain values of the parameters, a continuous phase transition between a sparse and a congested regime is observed and accurately described by an order parameter and the power spectra. At the critical point the behavior of the model is totally independent of the number of hierarchical levels. Also scaling properties are observed when the size of the system varies. The presence of noise in the communication is shown to break the transition. The analytical results are a useful guide to forecasting the main features of real networks.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

This handbook describes the peer review methodology that was applied at the GODIAC project fi eld studies1. The peer review evaluation method as initiated by Otto Adang in the Netherlands and further developed in a European football context (Adang & Brown, 2008) involves experienced police offi cers cooperating with researchers to perform observational fi eld studies to identify good practices and learning points for public order management. The handbook builds on the GODIAC seminars and workshops, for the fi eld study members, which took place in September 2010, January 2012 and January 2013. The handbook has been discussed in the project group and in the steering committee. It is primarily written for the GODIAC fi eld study members as background material for understanding the fi eld study process and for clarifying the different responsibilities that enable active participation in the fi eld study. The handbook has been developed during the project period and incorporates learning points and developments of the peer review method. The handbook aims at promoting the use of fi eld studies for evaluation of policing major events.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The volume is divided into two parts; the fi rst deals with issues related to the police, and the second addresses issues related to demonstrators and protesters. We hope that this volume will provide further insight into issues associated with policing at major events and shed light on the complexity of the organisations, motives, and strategies in play whenever protester groups are involved.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

This report summarises the fi eld study results of the project ’Good practice for dialogue and communication as strategic principles for policing political manifestations in Europe’ (GODIAC).1 The overall idea was to integrate operative police work, research and training within the fi eld and to build international and institutional networks, ensuring and recognising the responsibilities of the organisers. The purpose of the GODIAC project was to contribute to the development of a European approach to policing political manifestations.