Énfasis en los eslóganes publicitarios de radio y televisión

El objetivo de este trabajo es determinar las características básicas de la entonación de los eslóganes publicitarios tanto de radio como de televisión. Con este propósito se analizan los valores de la Fº de las vocales que aparecen en el fragmento que corresponde al eslogan. Para evitar en la medida de lo posible las diferencias que pueden venir determinadas por el soporte físico en el que aparecen los eslóganes publicitarios, se escogió el mismo producto, diferentes marcas de vehículos, y se seleccionaron aquellos enunciados óptimos para un posterior análisis de la señal. Para la segmentación de los eslóganes dentro de los enunciados publicitarios y el análisis de las curvas melódicas se utilizó el programa PRAAT. Para cada enunciado se han ido anotando los valores de la F0 de cada vocal, teniendo en cuenta las tres partes de cada unidad melódica: el anacrusis, el cuerpo y la inflexión final. Para minimizar las variaciones debidas al tono de voz característico de cada locutor, se ha procedido a una estandarización de los valores frecuenciales. Los resultados obtenidos muestran que todos los eslóganes analizados presentan énfasis, que a veces afecta a una parte del contorno (anacrusis, cuerpo e inflexión final), a veces a más de una y otras, incluso a todo el contorno. Aunque en radio y televisión se suelen presentar características prosódicas similares, existen características propias del medio de comunicación que se utiliza.

A Markov chain analysis of emotional exchange in voice-to-voice communication: Testing for the mimicry hypothesis of emotional contagion

Mimicry is a central plank of the emotional contagion theory; however, it was only tested with facial and postural emotional stimuli. This study explores the existence of mimicry in voice-to-voice communication by analyzing 8,747 sequences of emotional displays between customers and employees in a call-center context. We listened live to 967 telephone inter-actions, registered the sequences of emotional displays, and analyzed them with a Markov chain. We also explored other propositions of emotional contagion theory that were yet to be tested in vocal contexts. Results supported that mimicry is significantly present at all levels. Our findings fill an important gap in the emotional contagion theory; have practical implications regarding voice-to-voice interactions; and open doors for future vocal mimicry research.

Osteolytic metastasis detected in a patient with lung carcinoma by F18-FDG PET

We present a 53-year-old man with a vocal cord paralysis observed as a primary manifestation of lung carcinoma. Tc-99m MDP whole body bone scan was performed and resulted in a normal scintiscan. The bone scan did not reveal any suspicious foci of uptake. The possibility of bone metastasis was taken into consideration. A whole body F18-FDG-PET scan showed intense uptake in the left upper lung corresponding to the primary tumor. A bronchial biopsy confirmed infiltration by small cell lung carcinoma (SCLC). SCLC is composed of poorly differentiated, rapidly growing cells with diseases usually occurring centrally rather than peripherally. It metastasizes early. The whole-body F18-FDG-PET scan clearly demonstrated a focus of increased uptake in the second lumbar vertebral body suspicious for osteolytic metastasis. A lytic bone metastasis was confirmed by MRI. The patient then received therapy and underwent follow up abdominal CT. The scan showed blastic changes in the L2 vertebra suggesting response to treatment.

El canto coral y las orquestas infantiles, una educación en valores = Choir singing and children’s orchestras, an education in values

This article looks at the musical activity carried out at Palafrugell Music School as a musical education centre over the past forty years. After giving a brief description of the work carried out there by vocal and instrumental groups, the article analyses and offers examples and tangible motives that use activities to show that forming part of a coral or instrumental group helps personal development and promotes the acquisition of habits, alongside musical training and learning. In short, an education in values