Un método para analizar la reputación online de la marca basado en un índice de verosimilitud

La gran oferta de universidades y escuelas de negocio aumenta la competencia del mercado de la Enseñanza Superior en el entorno europeo, aspecto que no pasa desapercibido para los centros de formación, ciudades de acogida y empresas de servicios, que ven a los estudiantes como un segmento de mercado atractivo como fuente de desarrollo económico para la economía de sus ciudades. Conocer la situación de la marca país puede ayudar a tomar decisiones sobre el plan de actuación de los diferentes agentes interesados. En este trabajo presentamos el caso de los Países Bajos como destino para los estudiantes españoles. El análisis de la reputación online a partir del análisis del contenido de los diferentes canales en Internet (noticias, foros, blogs, redes sociales, etc.), ha permitido conocer los principales aspectos, positivos y negativos, relacionados con la imagen de marca de estos países.

Hadoop : processament distribuït de gran volum de dades en el núvol d'Apache

Avui en dia es genera un volum increïble de dades de diferents tipus i que provenen de multitud d'orígens. Els sistemes d'emmagatzematge i processament distribuït són els elements tecnològics que fan possible capturar aquest allau de dades i permeten donar-ne un valor a través d'anàlisis diversos. Hadoop, que integra un sistema d'emmagatzematge i processament distribuïts, s'ha convertit en l'estàndard de-facto per a aplicacions que necessiten una gran capacitat d'emmagatzematge, inclús de l'ordre de desenes de PBs. En aquest treball farem un estudi de Hadoop, analitzarem l'eficiència del seu sistema de durabilitat i en proposarem una alternativa.

“Transformar les condicions de vida sense incidir en el sentit vital no serveix per a res”. Entrevista a Salvador Busquets

Salvador Busquets ha estat disset anys director d’Arrels Fundació, entitat dedicada a acompanyar persones en fase consolidada d’exclusió. No té formació teològica ni filosòfica, és llicenciat en Econòmiques, i va desenvolupar la seva activitat professional en el sector privat fins a l’any 1995, abans d’incorporar-se a Arrels Fundació. Actualment és el coordinador de totes les entitats d’acció social de la Companyia de Jesús a Catalunya. L’hem convidat a participar en la classe de l’assignatura “Diàleg interreligiós i acció social” que fan els estudiants de quart curs de Treball Social i Educació Social de la Facultat Pere Tarrés de la Universitat Ramon Llull. Entre tots tenim diverses qüestions que li volem plantejar, i així encetem el diàleg.

Drift and ownership toward a distant virtual body.

In body ownership illusions participants feel that a mannequin or virtual body (VB) is their own. Earlier results suggest that body ownership over a body seen from behind in extra personal space is possible when the surrogate body is visually stroked and tapped on its back, while spatially and temporal synchronous tactile stimulation is applied to the participant's back. This result has been disputed with the claim that the results can be explained by self-recognition rather than somatic body ownership. We carried out an experiment with 30 participants in a between-groups design. They all saw the back of a VB 1.2 m in front, that moved in real-time determined by upper body motion capture. All felt tactile stimulation on their back, and for 15 of them this was spatially and temporally synchronous with stimulation that they saw on the back of the VB, but asynchronous for the other 15. After 3 min a revolving fan above the VB descended and stopped at the position of the VB neck. A questionnaire assessed referral of touch to the VB, body ownership, the illusion of drifting forwards toward the VB, and the VB drifting backwards. Heart rate deceleration (HRD) and the amount of head movement during the threat period were used to assess the response to the threat from the fan. Results showed that although referral of touch was significantly greater in the synchronous condition than the asynchronous, there were no other differences between the conditions. However, a further multivariate analysis revealed that in the visuotactile synchronous condition HRD and head movement increased with the illusion of forward drift and decreased with backwards drift. Body ownership contributed positively to these drift sensations. Our conclusion is that the setup results in a contradiction-somatic feelings associated with a distant body-that the brain attempts to resolve by generating drift illusions that would make the two bodies coincide.

Avaluació del programa de mediació penal d’adults del Departament de Justícia de Catalunya

Des de 1999, el Departament de Justícia aplica el Programa de mediació penal amb infractors adults i víctimes. Aquest Programa, emmarcat en la perspectiva de l’anomenada Justícia Restaurativa, cerca resoldre el conflicte produït pel delicte implicant totes les parts i concedint un paper clau a la víctima, sobre la restitució de la qual gira el procés mediador. La recerca que es presenta fa una avaluació del funcionament d’aquest Programa amb l’objectiu de constatar si la mediació penal pot satisfer algunes de les necessitats de les víctimes de delictes. La valoració que en fan les víctimes que han participat en l’estudi d’avaluació és positiva. Els principals beneficis que destaquen són la reparació material, rebre les disculpes de l’infractor, poder explicar la seva vivència i sentir-se escoltades, i poder participar en la resolució del seu propi procediment i en la resolució final del conflicte.

Evaluación del programa de mediación penal de adultos del Departamento de Justicia de la Generalitat de Cataluña

Desde 1999, el Departamento de Justicia de la Generalitat de Cataluña aplica el Programa de mediación penal con infractores adultos y víctimas. Este Programa, enmarcado en la perspectiva de la llamada Justicia Restaurativa, busca resolver el conflicto producido por el delito implicando a todas las partes y concediendo un papel clave a la víctima, sobre la restitución de la cual gira el proceso mediador. La investigación que se presenta hace una evaluación del funcionamiento de este Programa con el objetivo de constatar si la mediación penal puede satisfacer algunas de las necesidades de las víctimas de delitos. La valoración que hacen las víctimas que han participado en el estudio de evaluación es positiva. Los principales beneficios que destacan son la reparación material, recibir las disculpas del infractor, poder explicar su vivencia y sentirse escuchadas, y poder participar en la resolución de su propio procedimiento y en la resolución final del conflicto.

Aprendre estratègies : aproximació experimental

Aquest article recull una aproximació experimental de les estratègies i els procediments d’aprenentatge, amb una recerca sobre els estils cognitius dels infants. Queda clar que els infants són preferentment visuals, segons el constructe de La Garanderie. Es fan unes propostes de futur sobre cap on hauria d’anar l’aprendre a aprendre.

L'educació des del punt de vista racional. El currículum conceptual i procediment evolutiu, els programes de desenvolupament intel·lectual

L’article centra, en primer lloc, el sentit del títol: l’educació que potencia la refl exió lògica i racional, suportada en el còrtex cerebral, i la situació educativa actual, que no té establert amb claredat un currículum educatiu específi c per a l’ensenyament obligatori sobre actituds, sociabilitat, valors, emocionabilitat i creativitat. D’altra banda, es propugnen programes de desenvolupament intellectual molt útils, molts dels quals se centren en el treball que suporta la part cortical del cervell: lògica i operacions mentals deductives, inductives… Per tant, tenim currículums centrats en aspectes racionals que, paradoxalment, requereixen programes transversals sobre aspectes també racionals i, a més, obliden aspectes emocionals i creatius. Finalment, es fan dues propostes-suggeriments: una revisió del currículum basada en les aportacions de les neurociències, i la focalització del currículum en el desenvolupament harmònic de la persona, centrat en quatre pilars: Saber, Fer, Estar i Innovar. Les recents lleis educatives, però, no ho contemplen.

Science 2.0 : The use of social networking in research.

REBIUN study on Science 2.0 and social web applications for research. There are three categories: share research, share resources and share results. Describes the applications and selected resources of interest: scientific social networks, scientific databases, research platforms, surveys, concept maps, file sharing, bibliographic management, social bookmarking, citation indexes, blogs and wikis, science news, open access. The services are evaluated and the report describes his interest to libraries.

Ciencia 2.0 : aplicación de la web social a la investigación

REBIUN study on Science 2.0 and social web applications for research. There are three categories: share research, share resources and share results. Describes the applications and selected resources of interest: scientific social networks, scientific databases, research platforms, surveys, concept maps, file sharing, bibliographic management, social bookmarking, citation indexes, blogs and wikis, science news, open access. The services are evaluated and the report describes his interest to libraries.

Going with the consumer towards the social Web environment : a review of extant knowledge

The social Web environment cannot be explained without taking into account the use made by consumers of the web technologies in the field of e-commerce. Starting with a systematic background of the growing body of research on marketing and consumer behaviour on the Web; this article presents a critical review of the main contributions on this theme, integrating also the research field of consumer behaviour in the social Web environment. It concludes with some managerial guidelines for successful use of the social Web in the commercial activities and in the establishment of fruitful relationships between the consumers and the brand.

Improving Searching and Browsing Capabilities of Learning Object Repositories

Learning object repositories are a basic piece of virtual learning environments used for content management. Nevertheless, learning objects have special characteristics that make traditional solutions for content management ine ective. In particular, browsing and searching for learning objects cannot be based on the typical authoritative meta-data used for describing content, such as author, title or publicationdate, among others. We propose to build a social layer on top of a learning object repository, providing nal users with additional services fordescribing, rating and curating learning objects from a teaching perspective. All these interactions among users, services and resources can be captured and further analyzed, so both browsing and searching can be personalized according to user pro le and the educational context, helping users to nd the most valuable resources for their learning process. In this paper we propose to use reputation schemes and collaborative filtering techniques for improving the user interface of a DSpace based learning object repository.

Redefining dropping out in online higher education: a case study from the UOC

In recent years, studies into the reasons for dropping out of higher education (including online education) have been undertaken with greater regularity, parallel to the rise in the relative weight of this type of education, compared with brick-and-mortar education. However, the work invested in characterising the students who drop out of education, compared with those who do not, appears not to have had the same relevance as that invested in the analysis of the causes. The definition of dropping out is very sensitive to the context. In this article, we reach a purely empirical definition of student dropping out, based on the probability of not continuing a specific academic programme following several consecutive semesters of "theoretical break". Dropping out should be properly defined before analysing its causes, as well as comparing the drop-out rates between the different online programmes, or between online and on-campus ones. Our results show that there are significant differences among programmes, depending on their theoretical extension, but not their domain of knowledge.

Social Media in health. What are the safety concerns for healthcare consumers?

Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on 'quality criteria' related to YouTube. Five areas regarding the safety of YouTube for consumers were identifi ed: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobaccoor direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices againstpublic health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social media for consumers, and an evidence-based approach to designing social media interventions for health. The potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media infl uences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful infl uences in social media.

JXTAnonym: An anonymity layer for JXTA services messaging

With the evolution of the P2P research eld, new problems, such as those related with information security, have arisen. It is important to provide security mechanisms to P2P systems, since it has already become one of the key issues when evaluating them. However, even though many P2P systems have been adapted to provide a security baseline to their underlying applications, more advanced capabilities are becoming necessary. Speci cally, privacy preservation and anonymity are deemed essential to make the information society sustainable. Unfortunately, sometimes, it may be di cult to attain anonymity unless it is included into the system's initial design. The JXTA open protocols speci cation is a good example of this kind of scenario. This work studies how to provide anonymity to JXTA's architecture in a feasible manner and proposes an extension which allows deployed services to process two-way messaging without disclosing the endpoints'identities to third parties.