Modelling tourist itineraries in heritage cities: Routes around Old The District of Girona

Tourists do not follow random behavior in heritage cities, but they are consciously or unconsciously guided by socially constructed itineraries. This article studies the shaping of these itineraries in a heritage city (Girona), using the direct observation methodology during the visit (following the tourists from a prudent distance and gathering all the information about their visits) and the conventional questionnaire at the end of the visit. It also establishes which the sociodemographic, environmental and informative factors are that explain this behavior. The simultaneous use of the observation method and a questionnaire was found to be a useful technique for analyzing tourists' behavior and the factors that explain this behavior

La humanización de las imágenens emitidas por la publicidad de los destinos monumentales: el caso de Girona

This article is based on the presentation of the results of a study on the humanisation of the image of cultural destinations, applied to the case of the city of Girona. According to the theories raised by different authors, we were interested in analyzing if the tourist images shown by the tourists publicity are influenced by romantic references typical of the dynamics of individual consumption. That is to say, if these images project a vision of an empty city, a museum.city, an individual panoramic or an individual consumption experience. The results of the analysis allow us to affirm that a mythical image of the city exists and it has a clearly romantic origin. Nevertheless, on the other hand, a specific glance exists where the tension between the indivudual freedom and the social conventionalism is demonstrated

Structuration and branding of a religious tourism product: Catalonia sacra

This article aims to provide an overview of the products Catalonia has to offer in terms of religious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region's wealth of religious heritage (particularly connected to the Christian Church) contrast with the lack of religion-based tourism products available, which results in its absence from the region's image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric's Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference's Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra