Sistema para proteger la privacidad de los usuarios de los motores de búsqueda de Internet

El sistema implementado utiliza las redes sociales para proteger la privacidad de los usuarios e impedir que los motores de búsqueda de Internet (WSE) elaboren un perfil de usuario. Sin embargo, los WSE serán capaces de elaborar un perfil distorsionado pero útil hasta un cierto nivel para poder proveer un servicio apropiado al usuario.

¿Qué información sobre salud esconde Internet? Un análisis cualitativo de su contenido

L'acostament entre el professional de la salut i el qui necessita els seus serveis és un tema d'interès per a la psicologia de la salut des que va començar com a disciplina. En el context de la societat de la informació i el coneixement apareix un nou escenari d'intervenció d'aquests dos col·lectius que és necessari conèixer. Per això s'han començat diferents propostes, però la que presenta el grup d'investigació de Psicologia de la Salut i Xarxa (PSINET) de la Universitat Oberta de Catalunya s'encamina a potenciar la creació d'espais virtuals de trobada entre ambdós col·lectius (professionals de la salut i usuaris de serveis de salut). L'establiment de plataformes digitals de serveis sanitaris per als ciutadans del segle XXI passa primer per conèixer la realitat dels diferents col·lectius implicats en la relació salut i xarxa. L'objectiu que es planteja en aquest estudi se centra en el primer col·lectiu i en el descobriment del que hi ha sobre salut a Internet. Per a això, seguint una metodologia de recerca exhaustiva per Internet, s'han recollit webs sobre salut en català i castellà, i s'ha fet una anàlisi de dades textuals de la informació que contenien els webs en català. Aquesta anàlisi ha permès conèixer i descriure el prototip de web sobre salut que hi ha a la xarxa en el moment de fer l'estudi.

Proving the performance of a new revenue management system

Revenue management (RM) is a complicated business process that can best be described ascontrol of sales (using prices, restrictions, or capacity), usually using software as a tool to aiddecisions. RM software can play a mere informative role, supplying analysts with formatted andsummarized data who use it to make control decisions (setting a price or allocating capacity fora price point), or, play a deeper role, automating the decisions process completely, at the otherextreme. The RM models and algorithms in the academic literature by and large concentrateon the latter, completely automated, level of functionality.A firm considering using a new RM model or RM system needs to evaluate its performance.Academic papers justify the performance of their models using simulations, where customerbooking requests are simulated according to some process and model, and the revenue perfor-mance of the algorithm compared to an alternate set of algorithms. Such simulations, whilean accepted part of the academic literature, and indeed providing research insight, often lackcredibility with management. Even methodologically, they are usually awed, as the simula-tions only test \within-model" performance, and say nothing as to the appropriateness of themodel in the first place. Even simulations that test against alternate models or competition arelimited by their inherent necessity on fixing some model as the universe for their testing. Theseproblems are exacerbated with RM models that attempt to model customer purchase behav-ior or competition, as the right models for competitive actions or customer purchases remainsomewhat of a mystery, or at least with no consensus on their validity.How then to validate a model? Putting it another way, we want to show that a particularmodel or algorithm is the cause of a certain improvement to the RM process compared to theexisting process. We take care to emphasize that we want to prove the said model as the causeof performance, and to compare against a (incumbent) process rather than against an alternatemodel.In this paper we describe a \live" testing experiment that we conducted at Iberia Airlineson a set of flights. A set of competing algorithms control a set of flights during adjacentweeks, and their behavior and results are observed over a relatively long period of time (9months). In parallel, a group of control flights were managed using the traditional mix of manualand algorithmic control (incumbent system). Such \sandbox" testing, while common at manylarge internet search and e-commerce companies is relatively rare in the revenue managementarea. Sandbox testing has an undisputable model of customer behavior but the experimentaldesign and analysis of results is less clear. In this paper we describe the philosophy behind theexperiment, the organizational challenges, the design and setup of the experiment, and outlinethe analysis of the results. This paper is a complement to a (more technical) related paper thatdescribes the econometrics and statistical analysis of the results.

Reprisals remembered: German-Greek conflict and car sales during the Euro crisis

During the Greek debt crisis after 2010, the German government insisted on harshausterity measures. This led to a rapid cooling of relations between the Greekand German governments. We compile a new index of public acrimony betweenGermany and Greece based on newspaper reports and internet search terms. Thisinformation is combined with historical maps on German war crimes during theoccupation between 1941 and 1944. During months of open conflict between Germanand Greek politicians, German car sales fell markedly more than those of cars fromother countries. This was especially true in areas affected by German reprisals duringWorldWar II: areas where German troops committed massacres and destroyed entirevillages curtailed their purchases of German cars to a greater extent during conflictmonths than other parts of Greece. We conclude that cultural aversion was a keydeterminant of purchasing behavior, and that memories of past conflict can affecteconomic choices in a time-varying fashion. These findings are compatible withbehavioral models emphasizing the importance of salience for individual decision-making.

A qualitative study of the impact of electronic journals on scholarly information behavior

A qualitative study of the impact of electronic journals on the information behavior of academics at Catalan universities shows that academics now read more, and more widely. However, their reading is becoming more superficial; they are compelled to improve their discrimination skills in order to decide what to read in more depth. The electronic accessibility of journals means that academics now make fewer library visits. Web browsing and TOC e-mail alerts are replacing physical browsing, and searching is a very popular option for keeping up to date with developments. Internet search engines, especially Google and Google Scholar, are becoming important sources of information for academics. However, they face problems in managing their personal scientific information.

How collaboration could contribute to make Catalan journals visible on the Internet?

Cooperation between libraries is a universal language spoken in different dialects. In 1996 the libraries of the state-funded universities and the National Library of Catalonia (Spain) formed the Consortium of Academic Libraries of Catalonia (CBUC) to act as a channel for cooperation. The organization and activities of CBUC are an example of how this universal language has been adapted to the specific characteristics of the Libraries of Catalonia. Catalonia is an autonomous region of Spain with 7 million inhabitants with its own language, history and traditions and with a strong feeling of own identity that facilitates the cooperation. Thanks to this (and also to the hard work of the member libraries), since then, CBUC has created a union catalogue, an interlibrary lending program, the Digital Library of Catalonia, a cooperative store, different cooperatives repositories and other cooperation programs. One of these cooperatives repositories is RACO (Catalan Journals in Open Access, www.raco.cat) where can be consulted, in open access, the full-text articles of scientific, cultural and scholar Catalan journals. The main purpose of RACO is to increase the visibility and searches of the journals included and to spread the scientific and academic production published in Catalonia. This purpose makes specific in three aims: encourage the electronic edition of Catalan journals; be the interface that allows the whole search of all the journals and provide the instruments for its preservation. There are currently 244 journals in RACO, that includes more than 85.000 articles (80% in OA) from 50 publishing institutions. Since it got into operation it has had more than 4 millions of queries. These 244 journals offer the full-text of all the published issues. Nevertheless, some journal can have a delay between the introduction of the table of contents and the full-text for the recent issues. From 2005 we have a plan of retrospective digitization that has allowed to digitize more than 350.000 pages of back issues. The RACO repository works with the open source program OJS (Open Journal Systems, http://pkp.sfu.ca/ojs/) and uses Dublin Core Metadata and the interoperability protocol created by Open Archives Initiative (OAI) which allows to increase the visibility of the articles published in journals offering oneself together with other international repositories.

Sistema per protegir la privadesa dels usuaris dels motors de cerca d'Internet

Actualment seria impensable la existència d'una xarxa d'informació com Internet sense la existència dels motors de cerca. Gràcies a ells, qualsevol usuari tenim al nostre abast la possibilitat d'obtenir informació sobre qualsevol tema només enviant una consulta des dels nostres ordinadors i rebent una resposta en qüestió de segons. Entre els usuaris dels cercadors d'Internet és molt habitual que les consultes facin referència a la empresa on treballem, la ciutat on vivim, els llocs que visitem, o inclús sobre problemes que tenim o malalties que patim amb l'objectiu de trobar opinions, consells o solucions. En resum, els usuaris, a través de les nostres consultes, proporcionem a diari als motors de cerca informació sobre nosaltres mateixos i sobre la nostra identitat que, juntament amb la adreça IP de la màquina des d'on fem les nostres consultes, ens fa perdre l'anonimat dins dels seus sistemes. Sobre aquesta problemàtica és del que tracta el present Projecte de Final de Carrera. En ell s'ha implementat una solució de la proposta especificada per Alexandre Viejo i Jordi Castellà-Roca en la seva publicació "Using social networks to disort users' profiles generated by web search engines", en la qual es documenten una sèrie de protocols de seguretat i d'algorismes de protecció i distribució que garanteixen la privacitat de la identitat dels usuaris dins dels motors de cerca aprofitant per aquest fi la relació existent entre aquests usuaris a través de les xarxes socials.

Recerca sobre webs "antivacunes" a internet

L'objectiu d'aquest treball de recerca és identificar i caracteritzar continguts web "antivacunes" en llengua castellana o catalana.

Anàlisi de llocs webs en català i castellà que promouen la no vacunació a Internet

La incidència de les malalties que es poden prevenir mitjançant la vacunació està relacionada amb el nombre de nens no vacunats. Els pares que es neguen a vacunar als seus fills expressen amb freqüència la seva preocupació per la seguretat de les vacunes. Internet podria influir en la seva percepció de la seguretat vers la vacunació, atès que és una font en creixement sobre temes de salut. Malgrat això, pocs estudis han analitzat la possible incidència que poden exercir les webs que promulguen la no vacunació sobre els pares. L'objectiu d'aquest treball és analitzar les webs trobades mitjançant Google i Bing que ofereixin continguts "anti vacunació" en català i castellà. Aquest estudi proporciona l'anàlisi de les 16 webs trobades en aquestes llengües que acompleixen les variables establertes com 'anti vacunació' en estudis realitzats en altres idiomes i territoris: totes aquestes webs publicades en castellà i català aboquen dures crítiques vers la vacunació. Atesa la importància de la qüestió, es recomana aprofundir en la mateixa línea d'investigació utilitzant altres equacions en la recerca.

Costly search and design

Firms compete by choosing both a price and a design from a family of designs thatcan be represented as demand rotations. Consumers engage in costly sequential searchamong firms. Each time a consumer pays a search cost he observes a new offering. Anoffering consists of a price quote and a new good, where goods might vary in the extentto which they are good matches for the consumer. In equilibrium, only two design-styles arise: either the most niche where consumers are likely to either love or loathethe product, or the broadest where consumers are likely to have similar valuations. Inequilibrium, different firms may simultaneously offer both design-styles. We performcomparative statics on the equilibrium and show that a fall in search costs can lead tohigher industry prices and profits and lower consumer surplus. Our analysis is relatedto discussions of how the internet has led to the prevalence of niche goods and the"long tail" phenomenon.

El negocio de buscar en internet. Análisis del mercado de los buscadores en 2003.

LOS BUSCADORES DE INTERNET se han convertido en pocos años en un punto de referencia imprescindible para la obtención de todo tipo de información. Representan las verdaderas páginas amarillas de la Red. Su grado de presencia en los hábitos telemáticos de la población es tan grande que resulta difícil imaginar una sesión cualquiera en internet sin la utilización de un buscador.

Valoracion del Impacto de la Informacion en Internet: Altavista, el 'Citation Index' de la red

En el presente artículo se recoge una metodología para la valoración del impacto de la información en Internet, usando las capacidades de indización y recuperación del buscador Altavista. Se aprovecha el contexto para describir la función de los metaelementos del HTML como mecanismo de estructuración y ordenación de la información. Se discuten las limitaciones y fiabilidad del método y se exponen algunos datos que muestran la producción de páginas WWW a nivel de institución y a nivel nacional, así como su comparación con otros países europeos. Se hace especial hincapié en la posibilidad de medir el impacto de estas páginas en función de las veces que son 'enlazadas' desde páginas externas de manera similar a como funciona el 'Citation Index' del Institute for Scientific Information.

The unfathomable secret remains: a reverse engineering study of SEO factors on Google's search engine

The vast majority of users don’t seek results beyond the second page offered by the search engine, so if a site fails to be among the top 20 (second page), it says that this page does not have good SEO and, therefore, is not visible to the user. The overall objective of this project is to conduct a study to discover the factors that determine (or not) the positioning of websites in a search engine.

In search of mathematical primitives for deriving universal projective hash families

We provide some guidelines for deriving new projective hash families of cryptographic interest. Our main building blocks are so called group action systems; we explore what properties of this mathematical primitives may lead to the construction of cryptographically useful projective hash families. We point out different directions towards new constructions, deviating from known proposals arising from Cramer and Shoup's seminal work.