Polysemy and Olympic audiences: lessons for sport marketing

Paper presented at the 2000 seminar of the International Chair in Olympism. Key topics of the seminar included references to the multiple narratives, embedded genres and layered symbols that are possible in an Olympic context.

The future of television : advertising, technology and the pursuit of audiences

La televisió està en crisi. Les noves tecnologies i els dispositius han fragmentat les audiències de televisió en segments més petits. En aquest informe, Marissa Gluck i Meritxell Roca Sales examinen l'explosió dels mitjans de comunicació que han impulsat aquesta fragmentació.

Deverbal nominals in Bulgarian: a syntactic analysis

El present treball tracta el tema de les nominalitzacions búlgares en el marc teòric de Principis i Paràmetres. Es proposa que la formació dels nominals resulta de la fusió d’un nucli nominalitzador [nº] amb una arrel o radical on [nº] és un morfema de gènere o un sufix derivacional amb gènere inherent. El diferent comportament de les nominalitzacions s’explica per una diferència a l’estructura sintàctica. També demostro que sense estructura eventiva no hi ha estructura argumental i que podem distingir entre nominals d’estructura argumental, d’estructura de participants i nominals de resultat. Finalment, proposo que la seqüència correcta tan dels prefixos com dels sufixos s’obté, exclusivament, mitjançant moviments de projeccions màximes.

Improving the risk concept: a revision of Arrow-Pratt theory in the context of controlled dynamic stochastic environments

In the literature on risk, one generally assume that uncertainty is uniformly distributed over the entire working horizon, when the absolute risk-aversion index is negative and constant. From this perspective, the risk is totally exogenous, and thus independent of endogenous risks. The classic procedure is "myopic" with regard to potential changes in the future behavior of the agent due to inherent random fluctuations of the system. The agent's attitude to risk is rigid. Although often criticized, the most widely used hypothesis for the analysis of economic behavior is risk-neutrality. This borderline case must be envisaged with prudence in a dynamic stochastic context. The traditional measures of risk-aversion are generally too weak for making comparisons between risky situations, given the dynamic �complexity of the environment. This can be highlighted in concrete problems in finance and insurance, context for which the Arrow-Pratt measures (in the small) give ambiguous.

El Derecho norteamericano como impulsor de la responsabilidad civil del fabricante por productos defectuosos

Investigación elaborada a partir de una estancia en la Columbia Law School of New York, Estados Unidos, entre los meses de septiembre y noviembre del 2006. El Derecho comunitario europeo y español regulan la reparación de los daños causados por el uso o la proximidad de un producto defectuoso mediante gracias al impulso ideológico ejercido por la jurisprudencia norteamericana. El principio de responsabilidad objetiva rector de la directiva europea es fruto de un transfondo operado en los Estados Unidos en los años sesenta, coincidiendo con la revolución tecnològica y el inicio de la producción y del consumo masivos. Tales fenómenos suscitaron la búsqueda de mecanismos jurídicos aptos para canalizar la reparación de los daños inherentes a las actividades industriales tecnológicamente avanzadas. Su principal efecto fue la preocupación por una más justa distribución social de los llamados “costes del progreso”, preocupación que, jurídicamente, desembocó en la solución de la responsabilidad aun sin culpa del fabricante por los daños derivados de su producción industrial. El mérito de tal solución corresponde a determinados teóricos norteamericanos de la responsabilidad empresarial, quienes, inspirándose en ideas formuladas a inicios del siglo XX por los especialistas en Derecho laboral, concluyeron que es la empresa productora quien está en mejor situación de soportar el coste del accidente industrial: al imponerse al fabricante una responsabildad desvinculada de su eventual culpa en la causación del accidente, repercutirá en el precio de sus productos el coste del seguro de responsabilidad civil que se verá abocado a contratar para hacer frente a su responsabilidad objetiva o por riesgo, de manera que el coste de los accidentes acabará siendo soportado por el público consumidor al pagar el sobreprecio de los productos que adquiere. Las repercusiones de tal construcción han sido tanto normativas como judiciales.

Implementación de técnicas de estimación y sincronización para sistemas OFDM: aplicación directa sobre la implementación de la capa física del estándar DVB-T

El sistema de modulación ODFM es utilizado en diversas aplicaciones de banda ancha, tanto en comunicaciones por cable como en aplicaciones inalámbricas. Presenta numerosas ventajas frente a sistemas de banda ancha de portadora única ya que permite una alta eficiencia espectral, una fácil ecualización y una reducción del ISI. Por el contrario, presenta dificultades inherentes a su estructura, que son de vital importancia solventar, entre las cuales se encuentran los altos requisitos de sincronización. Este proyecto presenta métodos de sincronización de tiempo y frecuencia implementados y evaluados sobre una plataforma software basada en Matlab®, que recoge el sistema completo de transmisión basado fielmente en el estándar DVB-T. Tras una presentación de los principios de la modulación OFDM, en este documento se presenta un estudio detallado de este sistema de transmisión y su implementación, formando conjuntamente una plataforma de simulación para la evaluación de los estimadores implementados.

Narrating urban entrepreneurship: a matter of imagineering?

The battle between cities with regard to their creative possibilities has evolved into a process of multiplying ever-new images and variegated stories of urban attractiveness and success. Engineering “cool” images and “hot” stories about one’s city is now a central endeavor in the narratives of urban policy-making that center more and more on the idea of the entrepreneurial city. The making of an entrepreneurial image is enacted through various narrative genres that lie somewhere between place making and place marketing, between branding and boosting, between restoration and revanchism, between iconic architecture and mega-spectacle. This “imagineering” is not only part of the way cities try to (re)present themselves as entrepreneurial to various audiences through a real “image inflation” (Zukin, 2008, p. xii) but is 1 Forthcoming in: B. Lange,.A. Kalandides, B. Stoeber, I. Wellmann (Hrsg.) (2009): Governance der Kreativwirtschaft. Diagnosen und Handlungsoptionen. Transcript-Verlag, Bielefeld. 2 also inscribed in the various ways urban creativity and entrepreneurship can be studied, researched and imagined. In this chapter we aim to differentiate the political narratives of the entrepreneurial city as we emphasize the need to understand the politics of narration and make a plea for critical reflexivity in our forms of researching and theorizing. We will thus try to investigate how the politics of narration is intertwined with the narration of political concepts and will argue that the narrating of urban entrepreneurship can raise very different images and discourses of city life beyond those that are currently engineered. We will distinguish between a grand narrative, a counter-narrative, and an assemblage of more ambivalent little narratives, which we call prosaic narration. While the distinction between these three types might be seen as a bit too simple and “straight”, we believe that by juxtaposing these different forms of narration and alternating between them, we can help problematize the engineering of the city as entrepreneurial and imagine alternative views both of city life and of what is understood as its creativity.

Cross-country polarisation in CO2 emissions per capita in the European Union: changes and explanatory factors

In this study, we analyse the degree of polarisation-a concept fundamentally different from that of inequality-in the international distribution of CO2 emissions per capita in the European Union. It is analytically relevant to examine the degree of instability inherent to a distribution and, in the analysed case, the likelihood that the distribution and its evolution will increase or decrease the chances of reaching an agreement. Two approaches were used to measure polarisation: the endogenous approach, in which countries are grouped according to their similarity in terms of emissions, and the exogenous approach, in which countries are grouped geographically. Our findings indicate a clear decrease in polarisation since the mid-1990s, which can essentially be explained by the fact that the different groups of countries have converged (i.e. antagonism among the CO2 emitters has decreased) as the contribution of energy intensity to between-group differences has decreased. This lower degree of polarisation in CO2 distribution suggests a situation more conducive to the possibility of reaching EU-wide agreements on the mitigation of CO2 emissions.

The problem of the competitiveness of nuclear energy: a biophysical explanation

In this study I try to explain the systemic problem of the low economic competitiveness of nuclear energy for the production of electricity by carrying out a biophysical analysis of its production process. Given the fact that neither econometric approaches nor onedimensional methods of energy analyses are effective, I introduce the concept of biophysical explanation as a quantitative analysis capable of handling the inherent ambiguity associated with the concept of energy. In particular, the quantities of energy, considered as relevant for the assessment, can only be measured and aggregated after having agreed on a pre-analytical definition of a grammar characterizing a given set of finite transformations. Using this grammar it becomes possible to provide a biophysical explanation for the low economic competitiveness of nuclear energy in the production of electricity. When comparing the various unit operations of the process of production of electricity with nuclear energy to the analogous unit operations of the process of production of fossil energy, we see that the various phases of the process are the same. The only difference is related to characteristics of the process associated with the generation of heat which are completely different in the two systems. Since the cost of production of fossil energy provides the base line of economic competitiveness of electricity, the (lack of) economic competitiveness of the production of electricity from nuclear energy can be studied, by comparing the biophysical costs associated with the different unit operations taking place in nuclear and fossil power plants when generating process heat or net electricity. In particular, the analysis focuses on fossil-fuel requirements and labor requirements for those phases that both nuclear plants and fossil energy plants have in common: (i) mining; (ii) refining/enriching; (iii) generating heat/electricity; (iv) handling the pollution/radioactive wastes. By adopting this approach, it becomes possible to explain the systemic low economic competitiveness of nuclear energy in the production of electricity, because of: (i) its dependence on oil, limiting its possible role as a carbon-free alternative; (ii) the choices made in relation to its fuel cycle, especially whether it includes reprocessing operations or not; (iii) the unavoidable uncertainty in the definition of the characteristics of its process; (iv) its large inertia (lack of flexibility) due to issues of time scale; and (v) its low power level.

Factores de rendimiento asociados a SPMD

Actualmente existen muchas aplicaciones paralelas/distribuidas en las cuales SPMD es el paradigma más usado. Obtener un buen rendimiento en una aplicación paralela de este tipo es uno de los principales desafíos dada la gran cantidad de aplicaciones existentes. Este objetivo no es fácil de resolver ya que existe una gran variedad de configuraciones de hardware, y también la naturaleza de los problemas pueden ser variados así como la forma de implementarlos. En consecuencia, si no se considera adecuadamente la combinación "software/hardware" pueden aparecer problemas inherentes a una aplicación iterativa sin una jerarquía de control definida de acuerdo a este paradigma. En SPMD todos los procesos ejecutan el mismo código pero computan una sección diferente de los datos de entrada. Una solución a un posible problema del rendimiento es proponer una estrategia de balance de carga para homogeneizar el cómputo entre los diferentes procesos. En este trabajo analizamos el benchmark CG con cargas heterogéneas con la finalidad de detectar los posibles problemas de rendimiento en una aplicación real. Un factor que determina el rendimiento en esta aplicación es la cantidad de elementos nonzero contenida en la sección de matriz asignada a cada proceso. Determinamos que es posible definir una estrategia de balance de carga que puede ser implementada de forma dinámica y demostramos experimentalmente que el rendimiento de la aplicación puede mejorarse de forma significativa con dicha estrategia.

Anàlisi de les competències comunicatives transversals dels graus d'enginyeria informàtica, enginyeria de telecomunicació i multimèdia a l'estat espanyol

En el cas sota estudi, hem revisat totes les memòries oficials de verificació disponibles dels graus en enginyeria en informàtica, enginyeria en telecomunicació i multimèdia amb l'objectiu d'analitzar diferents aspectes de la presència de diferents competències comunicatives transversals. En concret ens hem centrat en les competències d'expressió oral i escrita en llengua pròpia i estrangera (anglès), en l'habilitat en les relacions interpersonals i en la capacitat de comunicar-se amb audiències expertes i profanes sobre els matèries dels estudis.

Conversation is the Key : A Short History of Smarthistory.org

Smarthistory.org is a proven, sustainable model for open educational resources in the Humanities. We discuss lessons learned during its agile development. Smarthistory.org is a free, creative-commons licensed, multi-media web-book designed as a dynamic enhancement or substitute for the traditional art history textbook. It uses conversation instead of the impersonal voice of the typical textbook in-order to reveal disagreement, emotion, and the experience of looking. The listener remains engaged with both the content and the interaction of the speakers. These conversations model close looking and a willingness to encounter and engage the unfamiliar. Smarthistory takes the inherent dialogic and multimedia nature of the web and uses it as a pedagogical method. This extendable Humanities framework uses an open-source content management system making Smarthistory inexpensive to create, and easy to manage and update. Its chronological timeline/chapter-based format integrates new contributions into a single historical framework, a structure applicable across the Humanities.

Opening Education Beyond the Property Relation: From Commons to Communism

Open Education, and specifically the OER movement, seeks to provide universal access to knowledge, undermining the historical enclosure and the increasing privatisation of the public education system. In this paper we examine this aspiration by submitting the implicit theoretical assumptions of Open Education to the test of critical political economy. We acknowledge the Open Education movement's revolutionary potential but outline the inherent limitations of its current focus on the commons (property relations) rather than the social relations of capitalist production (wage work, the company) and because of this, argue that it will only achieve limited, rather than revolutionary, impact.

Drupal para consulta conjunta de repositorios

El taller tracta sobre la integració d'un gestor de continguts amb els dipòsits institucionals o sobre com oferir serveis 2.0 sense dependre d'infraestructures associades a cada un dels dipòsits. Des d'aquí es pretén abordar tota la problemàtica existent a l'hora d'afegir funcionalitats no inherents als propis dipòsits i com els gestors de continguts més avançats ens ofereixen una oportunitat per solucionar-lo.

A Camera-Projector System for Robot Positioning by Visual Servoing

Positioning a robot with respect to objects by using data provided by a camera is a well known technique called visual servoing. In order to perform a task, the object must exhibit visual features which can be extracted from different points of view. Then, visual servoing is object-dependent as it depends on the object appearance. Therefore, performing the positioning task is not possible in presence of nontextured objets or objets for which extracting visual features is too complex or too costly. This paper proposes a solution to tackle this limitation inherent to the current visual servoing techniques. Our proposal is based on the coded structured light approach as a reliable and fast way to solve the correspondence problem. In this case, a coded light pattern is projected providing robust visual features independently of the object appearance