A study of the interaction between national and corporate culture in a selection of Irish based companies

This research studies the phenomenon of national and corporate culture. National culture is the culture the members of a country share and corporate culture is a subculture which members of an organisation share (Schein, 1992). The objective of this research is to reveal if the employees within equivalent Irish and American companies share the same corporate and national culture and to ascertain if, within each company, there is a link between national culture and corporate culture. The object of this study is achieved by replicating research which was conducted by Shing (1997) in Taiwan. Hypotheses and analytical tools developed by Shing are employed in the current study to allow comparison of results between Shing’s study and the current study. The methodology used, called for the measurement and comparison of national and corporate culture in two equivalent companies within the same industry. The two companies involved in this study are both located in Ireland and are of American and Irish origin. A sample of three hundred was selected and the response rate was 54%. The findings from this research are: (1) The two companies involved had different corporate cultures, (2) They had the same national culture, (3) There was no link between national culture and corporate culture within either company, (4) The findings were not similar to those of Shing (1997). The implication of these findings is that national and corporate culture are separate phenomena therefore corporate culture is not a response to national culture. The results of this research are not reflected in the finding’s of Shing (1997), therefore they are context specific. The core recommendation for management is that, corporate culture should take account of national culture. This is because although employees recognise the espoused values of corporate culture (Schein, 1992), they are at the same time influenced by a much stronger force, their national culture.

Investigation into the feasibility of a West of Ireland Pumped Storage System

Ireland’s remote position on the tip of Europe ensures that the country is vulnerable to uncertainty of supply. The reliance on conventional sources of electricity has ensured that escalated prices and high carbon emissions have been witnessed whilst opportunities that inherent resources provide, such as the wind, have not been capitalised upon. The intermittent nature of the wind make it difficult to maximise its potential as in many cases the highest wind speeds are highest when demand is low. The West of Ireland’s combination of wind speeds and unique topography makes it suitable for and innovative wind powered pumped storage system, which can essentially regulate the wind generated electricity and integrate further penetration of renewable energy. In addition, its location along the Atlantic Ocean provides further scope for innovation as seawater can be integrated into the system design. The construction of such an unprecedented project in combination with increased interconnectors has the potential to make Ireland a rechargeable battery for Europe. However, such ambitious plans are at the very early stages and are in direct contrast to current events in the Irish energy market. This study focuses on the feasibility of West of Ireland pumped storage systems. Entailed within this is an extensive desk study, a detailed site selection process and a feasibility study of grid connection. To increase opportunities to identify the best possible site, the feasibility study was focused on the Galway and Mayo areas solely.