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Biochemistry, 2004, 43 (46), pp 14566–14576 DOI: 10.1021/bi0485833

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Dissertação de mestrado em Antropologia - Direitos Humanos e Movimentos Sociais

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This project aims to provide feasible solutions to improve customer´s Help Area at Continente Online. The goal is to increase satisfaction and loyalty by reducing the main causes that lead customers to appeal to Call Center or abandon the website. The pursued solution is the implementation of Web Self-Service and the vision taken is focused not only on providing customers basic help tools but also innovate with international best practices to sustain Sonae MC´s present and future market leader position. Customer´s feedback, costs and impact are taken in consideration to find the best fit for the company.