Bivalve taxonomic diversity throughout the Italian Pliocene as a tool for climatic-oceanographic and stratigraphic inferences

The state of research on the evolution of marine bivalve taxonomic diversity of the Mediterranean Pliocene is analysed. The following assertions are discussed: 1) The Early Pliocene malacofauna is characterized by a high number of warm-water taxa and a high taxonomic diversity with respect to that of the present time. 2) The first appreciable extinction event in the Mediterranean Pliocene approximates or just follows the FO of Globorotalia bononiensis. 3) The second appreciable extinction event is between the LAD of Discoaster tamalis and the LAD of Discoaster surculus . 4) A third minor extinction event is penecontemporaneous with the FO of Globorotalia inflaia. Taking into account the available data on the Pliocene extinction events it has been possible to distinguish 4 different molluscan units with different climatic-oceanographic significance.

Cultural innovation and transmission of tool use in wild chimpanzees:evidence from field experiments

Animal Cognition, V.6, pp. 213-223

Doppler ultrasound - a valid and reliable tool to assess spondyloarthritis

Enthesitis is the hallmark of spondyloarthritis and is observed in all subtypes. Namely, a wide information on spondyloarthritis abnormalities, including synovitis, bursitis, tendinitis, enthesitis and cortical bone abnormalities (erosions and enthesophytes), can be efficiently perceived by ultrasound power Doppler. Furthermore, several studies on imaging of enthesis showed that imaging techniques are better than clinical examination to detect pathology at asymptomatic enthesis. Vascularized enthesitis detected by ultrasound power Doppler appears to be a valuable diagnostic tool to confirm spondyloarthritis diagnosis. This article focuses on the validity and reliability of ultrasound enthesitis assessment in the management of spondyloarthritis patients.

Social media: The new tool in firms’ marketing strategies

In this work project we discuss the advantages and disadvantages of social media as a marketing tool. Four international cases were analyzed to provide anecdotal evidence of how social and viral marketing have been used by four firms in very different industries. We reviewed empirical evidence on the topic to discuss the main components of viral marketing. We concluded that positive (electronic) word of mouth, short response time and seeding through high network value customers are the main drivers of the success of a viral marketing campaign. We also conducted a study of the Portuguese telecommunications industry, in particular, the mobile segment. We found that the three main players operating in this market have been using social media successfully as a marketing tool in a strategic approach to the 14-25 years old segment.