4 resultados para eccentric press


Relevância:

20.00% 20.00%

Publicador:

Resumo:

This research is part of a larger project focused on producing a History of the Popularization of Science and Technology in Portugal. The goal is to find out how scientific knowledge reached the common people in the nineteenth century, using newspapers as the main source of information. Keeping in mind the population’s limited access to written material, nevertheless each newspaper could be read daily by an estimate 30.000 people in Lisbon, which places this source as probably the most widespread vehicle to divulge the latest scientific news at the time to an unspecialised audience. With a cholera morbus epidemic which affected the second largest Portuguese town and all the northern regions, as well as the Algarve, news and reports on its evolution were considered essential. A large database was built in order to analyse the news concerning this disease in 1855 and 1856, especially the ones about prevention and treatment. These are important historical sources that give us real information on the scientific knowledge of the time and the way it was used by society.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

This research aims at finding out how scientific knowledge reached the common people in nineteenth century Portugal, using newspapers as the main source of information. Collecting news on science and technology is part of a larger research project focused on producing a History of the Popularization of Science and Technology in Portugal, following a model already developed in the UK and the USA (Bauer 2007). This source was probably the most widespread vehicle to divulge the latest scientific news at the time to an unspecialised audience. The following themes are approached: Drug advertisements in the nineteenth century. How did scientific knowledge on diseases and treatments reach the consumer? How did newspapers deal with epidemics? What were the prevention measures and the known treatments at the time? And what was the role of newspapers as educators? Ads show us the interest on divulging new products and the role of publicity as moulder of minds. All these questions introduce us to the role of the media on the subject of social perception of science and technology and the way scientific knowledge reached the common citizen.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

A dissertation submitted in partial fulfilment of the requirements for the degree of Master in Arts

Relevância:

20.00% 20.00%

Publicador:

Resumo:

A presente dissertação pretende fazer a análise do processo de produção do press release na assessoria em Portugal, a eficácia dessa ferramenta de comunicação junto dos jornalistas e, por inerência, a evolução da figura do assessor enquanto profissional reconhecido junto da comunidade jornalística. São também objetivos, compreender a relevância de um press release, perceber se gera efeito, analisar a possível forma de melhorar esta ferramenta e, ainda, perceber se esta ferramenta sofreu algum tipo de adaptação à era digital. A investigação inicia-se com a incursão pelos contextos e história das áreas profissionais em estudo, a assessoria de comunicação em agências e o jornalismo em Portugal, no quadro da crise económica e financeira de 2008 a 2013. O enfoque deste estudo será o procedimento e a eficácia de um press release, no período considerado. A pós-produção desta ferramenta implica o contacto entre dois interlocutores, os profissionais de assessoria e os profissionais do jornalismo. Finda esta investigação com análise baseada em seis entrevistas semiestruturadas, divididas em categorias profissionais e setores de atividade: jornalistas, assessores, assessores ex-jornalistas, nas áreas de saúde e consumo. Deste estudo resulta que o press release, privilegiando-se a sua estrutura e conteúdo, é, como foi, uma ferramenta fundamental muitas vezes, e nos dias de hoje, no auxílio às negociações one to one.