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The present article is based on the report for the Doctoral Conference of the PhD programme in Technology Assessment, held at FCT-UNL Campus, Monte de Caparica, June 9th, 2011. The PhD thesis has the supervision of Prof. António Moniz (FCT-UNL and ITAS-KIT), and co-supervision of Prof. Manuel Seabra Pereira and Prof. Rosário Macário (both from IST-UTL).

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics