Caracterização do feixe de radiação X num bloco operatório em cirurgia ortop

RESUMO - Na radiologia de intervenção, e concretamente em ortopedia, os raios X são intensamente utilizados permitindo a visualização de diversas técnicas de intervenção cirúrgica. Do ponto de vista médico as vantagens dessa prática são enormes, contudo, os profissionais de saúde envolvidos são susceptíveis de estarem expostos a valores de dose de radiação que significam a sua classificação como trabalhadores expostos. O presente estudo realizou-se num hospital e teve como objectivo obter uma estimativa das doses envolvidas em ortopedia de intervenção, utilizando várias metodologias experimentais para caracterização do campo de radiação primário e secundário. Observaram-se distintos níveis de dose de acordo com a zona anatómica exposta à radiação X: (i) gónadas — 0,02 a 3 mGy/h; (ii) cristalino — 0,06 a 1 mGy/h e (iii) mãos — 0,6 mGy/h. Tais resultados evidenciam uma clara necessidade de utilização de equipamentos de protecção e de vigilância dosimétrica pelos profissionais de saúde envolvidos no acto cirúrgico.--------------------------ABSTRACT - In intervention radiology, and more specifically in orthopaedics, X-rays are intensely used allowing the visualization of many acts of clinical intervention. From a clinical perspective, the advantages of that practice are significant; however, involved health care professionals are susceptible of being exposed to radiation dose values that mean their classification as exposed workers. The present study, performed in a hospital, aimed to obtain an estimation of the doses involved in intervention orthopaedics through several experimental methodologies in order to characterise the primary and the secondary radiation fields. Different levels of dose were observed according to the anatomic area exposed to X radiation: (i) gonads — 0.02 a 3 mGy/h; (ii) crystalline lens — 0.06 a 1 mGy/h e (iii) hands – 0.6 mGy/h. Such results denote a clear need of protection equipment use and of dosimetric surveillance by the health

How different generations contact and search for brands on social media? Comparing gen X and Y

This research intends to examine if there were significant differences on the brand engagement and on the electronic word of mouth (e-WOM)1 referral intention through Facebook between Generation X and Generation Y (also called millennials). Also, this study intends to examine if there are differences in the motivations that drive these generations to interact with brands through Facebook. Results indicated that Generation Y members consumed more content on Facebook brands’ pages than Generation X. Also, they were more likely to have an e-WOM referral intention as well as being more driven by brand affiliation and opportunity seeking. Finally, currently employed individuals were found to contribute with more content than students. This study fills the gap in the literature by addressing how marketing professionals should market their brand and interact and engage with their customers, based on customers’ generational cohort.