A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market

Companhia das Quintas, Limited Company wishes to conquer the Chinese market with its wines. For that, it decided to enter in a partnership with a local importer and distributor. This project analyses the macroeconomic factors of the country, the local market and the consumer behavior, using on-site research that included interviews with professionals of the industry, unstructured observation of the consumer and existing statistical data analysis. Finally, the project presents a marketing plan to make this partnership a success.

How to take advantage of wine tourism: Creation of a new concept for central Alentejo based on its potential and worldwide success factors

Wine Tourism is gaining importance in today’s world and more destinations and establishments have been arising. After understanding the importance of this economic activity and the factors it must have to succeed, a new project was conceived for Central Alentejo taking into account its potential. This project is an example of how to take advantage of Wine Tourism in wine regions that are underexplored, such as Aldeias de Montoito, the village near Redondo to which a Business Plan will be created, explaining the strategies to pursue in order to have a successful Wine Tourism destination.

A breakthrough wine concept

Double degree

Penicillium glabrum cork colonising isolates – preliminary analysis of their genomic similari

Cork stopper manufacturing process includes an operation, known as stabilisation, by which humid cork slabs are extensively colonised by fungi. The effects of fungal growth on cork are yet to be completely understood and are considered to be involved in the so called “cork taint” of bottled wine. It is essential to identify environmental constraints which define the appearance of the colonising fungal species and to trace their origin to the forest and/or as residents in the manufacturing space. The present article correlates two sets of data, from consecutive years and the same season, of systematic biologic sampling of two manufacturing units, located in the North and South of Portugal. Chrysonilia sitophila dominance was identified, followed by a high diversity of Penicillium species. Penicillium glabrum, found in all samples, was the most frequent isolated species. P. glabrum intra-species variability was investigated using DNA fingerprinting techniques revealing highly discriminative polymorphic markers in the genome. Cluster analysis of P. glabrum data was discussed in relation to the geographical location of strains, and results suggest that P. glabrum arise from predominantly the manufacturing space, although cork resident fungi can also contrib

Genetics of berry colour and anthocyanin content variation in grapevine (Vitis vinifera L.subsp. vinifera)

Dissertation presented in fulfillment of the requirements for the Degree of Doctor of Philosophy in Biology (Molecular Genetics) at the Instituto de Tecnologia Química e Biológica da Universidade Nova de Lisboa

Biochemistry of grape berries: post-genomics approaches to uncover the effects of water deficits on ripening

Dissertation presented to obtain the Ph.D degree in Biochemistry, Plant Physiology

Internationalization strategy of Quinta dos Termos to Canada

Quinta dos Termos, a Portuguese winery, currently faces the need to expand internationally due to difficulties in distributing its current production in Portugal. This work project will analyze the firm’s characteristics, its development in the Portuguese market and the value proposition it offers. A market analysis will also be performed prior to evaluating the internationalization need of Quinta dos Termos. The Canadian market will be assessed as an opportunity to expand internationally by evaluating factors supporting that strategy; namely the market attractiveness, the most adequate implementation plan and a competitive analysis to better understand the success expectations in the market.

Light harvesting in solar cells using natural pigments from red fruits adsorbed to mesoporous TiO2

Nature has developed strategies to present us with a wide variety of colours, from the green of leaves to the bright colours seen in flowers. Anthocyanins are between these natural pigments that are responsible for the great diversity of colours seen in flowers and fruits. Anthocyanins have been used to sensitize titanium dioxide (TiO2) in Dye-Sensitized Solar Cells (DSSCs). DSSCs have become one of the most popular research topic in photovoltaic cells due to their low production costs when compared to other alternatives. DSSCs are inspired in what happens in nature during photosynthesis. A primary charge separation is achieved by means of a photoexcited dye capable of performing the electron injection into the conduction band of a wide band-gap semiconductor, usually TiO2. With this work we aimed to synthesize a novel mesoporous TiO2 structure as the semiconductor in order to increase the dye loading. We used natural occurring dyes such as anthocyanins and their synthetic flavylium relatives, as an alternative to the widely used metal complexes of Ru(II) which are expensive and are environmentally unsafe. This offers not only the chance to use safer dyes for DSSCs, but also to take profit of waste biological products, such as wine and olive oil production residues that are heavily loaded with anthocyanin dyes. We also performed a photodegradation study using TiO2 as the catalyst to degrade dye contaminants, such as those from the wine production waste, by photo-irradiation of the system in the visible region of the light spectrum. We were able to succeed in the synthesis of mesoporous TiO2 both powder and thin film, with a high capacity to load a large amount of dye. We proved the concept of photodegradation using TiO2 as catalyst. And finally, we show that wine production waste is a possible dye source to DSSCs application.

A cultura da vinha em Portugal e as consequências da adesão à União Europeia. Caso de estudo: A Região Demarcada do Douro

O negócio do vinho em Portugal esteve sempre sujeito a crises que resultaram da lei da oferta e da procura, ou seja, da produção e do consumo. Considerado um bom caso de integração na União Europeia (UE), levou-nos a questionar a sua dinâmica, com o foco na componente da vinha, após a adesão à então Comunidade Económica Europeia e compreender as transformações entretanto ocorridas. Desde o século XVIII, o vinho tem uma forte presença na historiografia e na cultura portuguesa. Portugal é pioneiro a nível internacional na demarcação de uma região vitícola, a região do Douro, e no papel que o Estado desempenhou. Se há atividade económica que se impôs em Portugal como lobby foi o vinho, com evidência para a época entre o final do século XIX e meados do século XX. Com este objetivo fez-se uma resenha histórica da vinha em Portugal. O condicionamento da cultura da vinha com início em 1932, por um lado, e as regiões vitícolas por outro, (que, embora criadas no início do século passado, possuem as suas raízes em épocas anteriores), sofreram o impacto da adaptação à União Europeia e à sua organização comum do mercado para a vinha e o vinho. O país teve de se harmonizar com novas regras, construir um cadastro vitícola atualizado e uniformizar as suas instituições ao edifício legal da UE. A aplicação das políticas estruturais e de coesão foram um pilar fundamental para a renovação dos vinhedos envelhecidos, incentivando a modernização de práticas culturais e dinamizando novas regiões. A opção por este território é o corolário de um estudo de caso da região mais internacional e mais sujeita a regras de restrição, que procurou manter a sua gestão secular e abrir-se à modernização. O despertar de uma região adormecida levou ao aparecimento de algumas práticas mais agressivas ou erradas, mas nunca colocou em perigo a sua substância e o seu capital mais precioso, o vinho do Porto. Em suma, é apropriado afirmar, face ao resultado da investigação desenvolvida, que Portugal teve ganhos importantes na renovação do património vitícola e na redescoberta das suas castas tradicionais, ao mesmo tempo que deu uma nova vida a toda a cadeia que produz o vinho. As novas necessidades encontradas conduziram a uma estratégia de incentivo à internacionalização da fileira assentando na promoção, na expansão dos vinhos em países específicos e na divulgação internacional do património genético das variedades tradicionais. O aumento do valor das exportações, contribuindo para uma melhoria da balança comercial, espelha a boa rentabilidade dos investimentos realizados e é um suporte para levar a cabo uma estratégia coletiva que atenue as crises cíclicas e reforce a marca “Wines of Portugal” como abóbada para a internacionalização das marcas portuguesas.