Voice and presence

De que forma pode a voz ser considerada enquanto tema de investigação filosófica? Utilizando principalmente aproximações fenomenológicas, esta tese é uma tentativa de mapear uma constelação transdisciplinar de pontos-­‐chave temáticos, onde a voz surge como uma manifestação expressa de presença e de processos vitais. Simultaneamente situada, corpórea e transgressora no contexto da noção de território acústico, a ambiguidade da voz e o seu potencial enquanto fenómeno, conceito e ressonância tangível de subjetividade, são explorados através do recurso a análise de fontes pertencentes à Filosofia Antiga, aos Estudos Sonoros, à Ciência Acústica, à Fenomenologia e à Pesquisa Artística.

Exploring the consumer decision journey and online shoping experience through an emotional prespective

Traditional consumer decision-making models have long used quantitative research to address a link between emotional and rational behavior. However, little qualitative research has been conducted in the area of online shopping as an end-to-end experience. This study aims to provide a detailed phenomenological account of consumers’ online shopping experience and extend Mckinsey & Companys’s consumer decision journey model from an emotional perspective. Six semi-structured interviews and a focus group of nine people are analyzed using Interpretive Phenomenology Analysis and five superordinate themes emerged from the results: emotional experience, empathy and encouragement, in relation to brand preference, emotional encounters in relation to consumer satisfaction and emotional exchange and relationship with a company or brand. A model interrelating these themes is then introduced to visually represent the emotional essence of a large online purchase. This study promises to be applicable as a descriptive, and perhaps, better predictive report for understanding the complex consumer decision-making process as it relates to online consumer behavior. Future research topics are also identified.