O fado e as artes : um século de cumplicidades e ambiguidades

Tem esta tese por objectivo a análise de um dos nossos factores identitários, o fado, ao longo de mais ou menos um século, desde a altura em que surgiu com a forma convencionalmente assumida (voz, guitarra e viola) até meados da passada centúria, numa perspectiva do seu comportamento como canção ligada à sociedade, sobretudo urbana, nos seus momentos bons e maus — e ao indivíduo, como tradução de sentimentos, mensagens de ordem política ou de crítica social, tal como aconteceria em períodos definidos, como a transição da Monarquia para a República e desta para a Ditadura Militar, que desembocaria no Estado Novo. Com letras escritas, primordialmente por poetas populares, capazes de grandes sínteses narrativas, seja do quotidiano ou dalguma eventual pequena tragédia amorosa, esta canção nascida nos bairros mais pobres da capital portuguesa, associada à prostituição e outros comportamentos considerados desviantes pela moral burguesa, levantou as mais apaixonadas contendas, pró e contra a sua sobrevivência, sobretudo durante o longo período ditatorial e até por parte do poder então vigente, por ser alegadamente desvirilizante, ao mesmo tempo que os sectores contrários ao regime, também a atacavam, argumentando que aquele dela se servia como intoxicante emblema nacionalista. Foi nossa tentativa compreender e analisar (desapaixonadamente) a forma como, afinal, algo odiado pelos extremos do espectro político, que assim concordavam em alguma coisa, concentravam as respectivas forças no ataque a uma mera manifestação artística, quando a sociedade se debatia com tantos e tão reais problemas, ao longo da segunda metade do século XIX, durante o agitado período republicano e nas décadas iniciais da ditadura salazarista. Isto ao mesmo tempo que o fado despertava o interesse de cada vez mais poetas eruditos e a sua temática, por vezes irreverente e arguta, servia de inspiração às mais diversas artes, afirmando-se como elemento popular agregador no plano interno e motivo de interesse crescente no estrangeiro.

Brotherly love and filial obedience: the commemorative programme of the Avis princes at Santa Maria da Vitória, Batalha

This dissertation focuses on a rare 15th century commemorative programme that has thus far received little scholarly attention: the collective monument erected in the Founder’s Chapel, at the Monastery of Santa Maria da Vitória, Batalha, to house the remains of four Avis princes, members of what would become known as ‘the Illustrious Generation’. A patron is proposed for the commission of this erudite monument - the princes’ eldest brother, king Duarte I - arguing its integration into a broader propaganda programme to glorify the memory of the Avis dynasty founder, king João I. The dissertation then proceeds to discuss various highly innovative features of the monument, such as its pseudo-architectural character, its use of sophisticated heraldry and personal badges, the apparent absence of religious iconography on the tombs and, importantly, the collective nature of the programme, key to its interpretation. Using a semiotic approach, a discussion is also offered on the way the various formal, iconographic and conceptual novelties of the princes’ monument impacted on the 15th century monumental landscape in Portugal. Finally, the monument and the chapel housing it are looked at through the prism of the various readings that successive generations of viewers have projected onto it, from the time of its creation to the turn of the 20th century, in order to offer a more comprehensive understanding of the object as it stands today.

How does introducing love impact management?

Religion at work is nowadays a hot-topic for organizational researchers. Studies have been conducted in order to understand whether there is a possible connection between God and management. This study aims to understand what is the impact of managing through God’s Love. It was found that managing with Love contributes for a new organizational culture characterized by the way managers face work (Culture of Identification), the way they use their characteristics for the benefit of the organization (Culture of Integration), the way human relations are developed (Culture of Bonds) and that it creates sustainable value (Culture of Entrepreneurship) for organizations. Main implications of these results are presented below.

The impact of in-store activations (communication) in the consumer's emotions

Consumer behavior: Sport Zone. The analysis of "The impact of in-store activations (communication) in the consumer's emotions" Several studies have been conducted on the consumer behavior. This study aims to analyze and understand which factors are important to consumers’ emotions when the purchase decision occurs, the brand awareness, brand loyalty and the campaigns/activations’ impact in the above factors. Two research surveys were conducted to realize this study, the first online and the other was an interview to the Agency Up Partner who conceived and put into practice this Fitness campaign. First of all, was the consumer’s survey, a survey with 100 answers, to understand which factors are taken into account when a campaign in-store is held, in which the atmosphere is mainly used to arouse consumer’s desire to purchase, and also emotions. Second, the interview with the agency was realized to find out on what they were based on when they delineate it, and if the raise of emotions was taken into account in the origin of it. Concluding, emotions have a significant impact on formation of consumer in-store behavior, satisfaction and loyalty. As we could assay through of how this Fitness campaign was carried out as well as the optimal feedback received by consumers, improved attention over in-store marketing activity strongly influences consumer behavior at the point of purchase. “Sport Zone: A new store concept where the love for sports is combined with functionality”

Young adult Brazilian beauty consumers perception of Lancôme and the effectiveness of social media relationhips with local celebrities on their purchase intention

The aim of this research is to evaluate if a premium beauty brand, in this case, Lancôme, can influence positively the purchase intention from Brazilian young adults, between 18 and 29 years old, consumers of beauty products, by initiating a relationship with a local celebrity or “it” girl on social media. This hypothesis has not been tested, and this research is a first attempt of evaluating it. Additionally, the consumer behavior, brand preferences and social media activeness of this age segment in Brazil are further studied as important insights for beauty brands to conquer these consumers. Results did not confirm the positive influence of local celebrities on this age segment’s purchase intention but several suggestions are made for future research to revisit this topic. Furthermore, there is a significant brand love for M.A.C., an international Lancôme competitor, amongst this target, as well as a probable price sensitivity facing premium beauty brands.

Does companionate love express itself unequally in different organizational forms (private companies, hybrid and non-governmental organizations)?

Although, the word “Love” in organizations is seen as a rare concept, but it has gained importance in management theoretical foundation. This study seeks to explore the companionate love in distinct of organizational forms (Private companies; Social organizations; NGO and IPSS) through interviews. The results propose that it is a tensional concept with a complex dynamic: tension of personal behavior, tension of professional behavior; tension of individual impact and tension of community impact. The love dynamic has common points to all organizations, but its expression depends on the specific form of the organization.