Aumento das taxas moderadoras nas urgências hospitalares : que impacto sobre a procura?

RESUMO - Objetivo: Quantificar a variação da procura ocorrida no Serviço de Urgência Hospitalar (SUH) de um hospital na zona de Lisboa face ao aumento de preço da taxa moderadora da urgência em janeiro de 2012. Metodologia: O presente trabalho recorre à análise de micro dados sobre a utilização do Serviço de Urgência do Hospital Garcia de Orta (HGO) em dois períodos: 1 de janeiro de 2011 a 30 de junho de 2011 e 1 de janeiro de 2012 a 30 de junho de 2012. A amostra é constituída por 156.654 idas ao SUH do HGO. Aferiu-se ainda a elasticidade da procura face ao preço por sexo, escalão etário, proveniência, local e causa da admissão e destino dos utentes. Resultados: Existiram 80.344 episódios de urgência em 2011 e 76.310 em 2012 (-5%).Em relação aos utentes não isentos, houve uma redução de 12% no total de episódios de urgência (26.168 em 2011 e 23.037 em 2012). O preço da urgência aumentou 108% para os indivíduos não isentos (€9,6 para €20). Os valores obtidos para a elasticidade da procura face ao preço são próximos de zero para o total da procura bem como para as restantes variáveis. Conclusões: Conclui-se que a procura de cuidados de urgência é inelástica face ao aumento do preço no hospital analisado. Embora se tenha verificado uma redução dos cuidados procurados (12%), esta foi muito inferior ao aumento ocorrido no preço (108%).

Marketing plan: How to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?

NSBE - UNL

Productivity gains from migration: An analysis of Cape Verdean return migrants

Are return migrants more productive than non-migrants? If so, is it a causal effect or simply self-selection? Existing literature has not reached a consensus on the role of return migration for origin countries. To answer these research questions, an empirical analysis was performed based on household data collected in Cape Verde. One of the most common identification problems in the migration literature is the presence of migrant self-selection. In order to disentangle potential selection bias, we use instrumental variable estimation using variation provided by unemployment rates in migrant destination countries, which is compared with OLS and Nearest Neighbor Matching (NNM) methods. The results using the instrumental variable approach provide evidence of labour income gains due to return migration, while OLS underestimates the coefficient of interest. This bias points towards negative self-selection of return migrants on unobserved characteristics, although the different estimates cannot be distinguished statistically. Interestingly, migration duration and occupational changes after migration do not seem to influence post-migration income. There is weak evidence that return migrants from the United States have higher income gains caused by migration than the ones who returned from Portugal.

Turning Lisbon into a tourism and luxury shopping destination for Chinese travellers

Branding Lab

Migrant networks and migrant intentions to return

Social ties are potentially an important determinant of migrants’ intention to return to their home country, and yet this topic has not been addressed in the existing economics literature on international migration. This study examines the absolute and relative importance of migrant social networks both at destination and at origin. We base our research on experimental data from Batista and Narciso (2013)1. By defining networks according to different characteristics of their members and migrant return intentions with respect to three different time horizons, we are able to dissect the network effect into its components. After controlling for unobserved heterogeneity and reverse causality biases we find that network at home seems to be the most important determinant of the migrant’s intention to return home within five and ten years.

The impact of in-store activations (communication) in the consumer's emotions

Consumer behavior: Sport Zone. The analysis of "The impact of in-store activations (communication) in the consumer's emotions" Several studies have been conducted on the consumer behavior. This study aims to analyze and understand which factors are important to consumers’ emotions when the purchase decision occurs, the brand awareness, brand loyalty and the campaigns/activations’ impact in the above factors. Two research surveys were conducted to realize this study, the first online and the other was an interview to the Agency Up Partner who conceived and put into practice this Fitness campaign. First of all, was the consumer’s survey, a survey with 100 answers, to understand which factors are taken into account when a campaign in-store is held, in which the atmosphere is mainly used to arouse consumer’s desire to purchase, and also emotions. Second, the interview with the agency was realized to find out on what they were based on when they delineate it, and if the raise of emotions was taken into account in the origin of it. Concluding, emotions have a significant impact on formation of consumer in-store behavior, satisfaction and loyalty. As we could assay through of how this Fitness campaign was carried out as well as the optimal feedback received by consumers, improved attention over in-store marketing activity strongly influences consumer behavior at the point of purchase. “Sport Zone: A new store concept where the love for sports is combined with functionality”